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How to buy and sell Disney stock (DIS)
Invest in the company behind everything from Mickey Mouse to Spider-Man.
Under Disney’s current CEO, Bob Iger, Disney has snapped up Pixar, Marvel, ESPN and Lucasfilm, making it a giant in the entertainment industry and growing market capitalization to over $150 billion. However, that doesn’t mean it’s a risk-free investment.
Disney’s recent stock performance
Take a look at Disney’s share price performance over the last several months. Monitoring the market is just one aspect of the research you should do before investing in a company like Disney. Remember that past performance is no indication of future results.
Disney’s technical performance
Technical analysis is the mathematical study of a stock’s price based on its recent trends. You have many more ways than the MACD to analyze market trends. Here’s what several key technical indicators are saying about Disney’s current stock trend, according to charting service TradingView.
Disney’s financial performance
Review how Disney has performed over the past three years.
|Year||Revenue||Operating income||Net income||Total assets||Total equity||Employees|
|2016||55.632 billion||14.202 billion||9.391 billion||92.033 billion||47.323 billion||195,000||2017||55.137 billion||13.775 billion||8.98 billion||95.789 billion||45.004 billion||199,000|
|2018||59.434 billion||14.804 billion||12.598 billion||98.598 billion||52.832 billion||201,000|
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What to research before investing
Before investing in Disney or any other company, look into:
- What does the company do? Can you explain what the company does in a few sentences? If you can’t, maybe you should go back to the drawing board.
- Is it making profits? If you’re not sure whether a company is profitable, this could be a warning sign. You can read Disney’s quarterly or annual earnings reports and take a look at the figures for yourself.
- Who are the main competitors? Every company operates alongside competitors. Before investing you need to know if the company is the market leader, a newcomer or being pushed out of the market. If the company you’re considering investing in is global facing, you need to keep an eye on foreign competition, too.
- Who runs company? Any decent company will list its senior managers. Even a cursory look at this can tell you something about the company’s stability and management style. If a company can’t seem to hold on to leadership, it could be a sign of trouble.
- Is the company’s position sustainable? If you’re looking for a long-term investment, consider whether the products or services offered by the company will still be valuable in one, five, or even ten years.
- Is there room for future growth? Linked to the question above, what is the outlook for medium- to long-term growth? Has your company reached its maximum size?
Disney is one of the most recognizable names in the entertainment industry, but that doesn’t mean its stock is without risk. Do your research and decide whether this is a company you feel comfortable investing in, then compare your investment account options.
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