Mattress shoppers willing to pay for comfort |

Mattress shoppers willing to pay for comfort – here’s how to get a comfy deal

Posted: 5 November 2020 6:17 pm

Couple lying on bed in furniture shop showroom

Affordable mattresses that come with a good night’s sleep.

Americans average nearly nine hours of sleep a day, according to the US Bureau of Labor Statistics. Since we spend close to 40% of our day in bed, it’s not surprising that J.D. Power’s 2020 Mattress Satisfaction Report reveals that consumers put comfort over price. We’re serious about the mattresses we entrust with our beauty sleep, and here’s how you can snag a deal too.

J.D. Power looked at over 2,000 customers who purchased a mattress 12 months before fielding the survey. It rated and tallied their responses for seven priorities (in order of importance): comfort, price, support, durability, warranty, availability of features and customer service.

The report also organizes the mattresses into two categories: retail and online.

Retail mattresses are the type you’ll find in a physical store, such as Mattress Firm. You can lay on them, test them out and find the one that feels just right.

Online mattresses are also known as a bed in a box. Online retailers temporarily compress your mattress, ship it in a box and deliver it to your doorstep. And you might already be familiar with beds in a box because of a few viral videos featuring customers slicing open the packaging to have their mattresses explode into its original shape.

Which mattresses balance comfort and affordability?

Here are the top five bed-in-a-box brands ranked on a 1,000-point scale, according to J.D. Power:

  1. Purple (875)
  2. Sleep Number (859)
  3. Ashley Sleep (857)
  4. Simmons Beautyrest (854)
  5. Casper (853)

For retail mattresses, these are the most beloved brands:

  1. Tempur-pedic (881)
  2. Sleep Number (870)
  3. Serta (845)
  4. Segment Average (845)
  5. Sealy (841)

3 tips to get a cushy deal with your new mattress

Most consumers are willing to pay more for a more comfortable mattress. Follow these tips and tricks to save money without compromising on comfort.

  • Buy during a sale. You generally see steep mattress savings on holiday weekends, such as Labor Day.
  • Don’t buy the box spring. You don’t have to buy the matching box spring. Instead, read the fine print in the mattress’s warranty to make sure you only need a firm foundation, such as a platform bed frame. Your current box spring may also do the trick.
  • Decline the special fibers upgrade. You don’t need to upgrade your mattress fabric to anything fancy because you’ll likely just put a bedsheet over it anyway.
  • Shop online. Since retail stores usually mark up their prices, you might find a better deal on a similar bed by comparing mattress options online.

Photo: Getty Images

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