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The companies behind clean, green beauty

Amanda Swan 25 April 2018 NEWS

Get clean and go green: It’s time for the beauty industry to step up its game.

Working towards a greener society is always important, but celebrating Earth Day last weekend has put it at the forefront of our minds. Though you might associate environmentalism with biking instead of driving or starting a compost bin, the beauty industry affects the planet and our global health more than you might expect. From toxic chemicals to wasteful packaging, the beauty world has a lot of room for improvement.

Even celebrities have started pressuring companies to make products that are safer and better for the environment. When Kourtney Kardashian isn’t working on her latest show, she’s lobbying for stricter regulation on beauty products in the US. She recently spent time in DC alongside the Environmental Working Group, demanding that the FDA place regulations on cosmetics products for the first time in more than 80 years. Kardashian, like many others, is wary of the toxic chemicals many beauty products expose us to. Some chemicals could be carcinogenic to humans and others are wreaking havoc on the environment: For example, chemicals in some sunscreens are destroying coral reefs around the world. But the problem goes beyond chemicals: Up to 40% of plastics usage comes from packaging. The processes to produce and dispose of these containers is detrimental to the environment. That’s why many beauty companies are trying to create reusable packaging that can be refilled with their product. Jane Iredale and Kjaer Weis are two brands that produce heavy, high-quality metal compacts that can be refilled with powder inserts to reduce packaging waste. You can purchase Jane Iredale makeup from Nordstrom and Kjaer Weis products from Barneys if you’re interested in starting a greener beauty routine.

We also have a sneaking suspicion that millennial favorite Glossier will start selling refills for its Glossier You Solid soon, since the heavy compact has a hole on the back to pop out the magnetic tray of product.

Although buying reusable packaging is a bit expensive at first, it can save you money in the long run. If you’re not quite ready to make the investment, you could try products that eliminate packaging altogether, like solid conditioners and shampoos. Popular beauty company Lush sells these eco-friendly haircare products completely packaging free. They can last up to 50 or more washes and cost less than $15.00.

In the fight to make the beauty industry cleaner and greener, every little bit helps. Supporting companies that care about your health and the environment is a great way to take action and improve your beauty routine.

Image: Instagram

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