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Top 9 clean beauty brands

Shop non-toxic skincare and cosmetics from these industry leaders.

The clean beauty movement has exploded over the last few years. It got a major bump in September 2020, when California passed the Toxic-Free Cosmetics Act, which bans the manufacturing or sale of products purposefully containing 25 chemicals and contaminants.

Products marked “clean” are often formulated without potentially harmful ingredients like parabens, silica, talc and more while also touting helpful labels like cruelty-free and vegan. We tracked down some of the best clean beauty brands formulated without these additives and *bonus points* are free of additional unwanted ingredients as well.

Best non-toxic cosmetics brands

Plenty of companies are already manufacturing quality beauty products without additives like parabens and phthalates. Here are just a few to shop in the meantime.

BrandProducts availableAlso free ofWhere to shop
100% PureFruit-pigmented makeup, skincare, hair and body careFD&C colorants, heavy metal dyes100 Percent Pure
Ilia BeautyFace, lip, eye and multipurpose productsGMOs, synthetic fragrances, gluten and talcSephora
Thrive CausemeticsSkincare and makeupSynthetic fragrance, sulfatesAmazon
BriogeoHaircareSilicones, sulfates, DEA, artificial dyesSephora
KitavaMDSkincare developed by dermatologistsSulfates, SLS, synthetic fragrance, petrochemicals, triclosan, artificial dyesAmazon
KosasMakeup and deodorantPetroleum and talcSephora
RMS BeautyMakeup, cream, body oil and supplementsGMOs, nanoparticles, talcSephora
SephoraMakeup, skincare, hair care and body products from Clean at Sephora brandsCoal tar, sulfates, hydroquinone, triclosan, synthetic fragranceSephora
Tower 28 BeautyMakeup and facial sprayCoal tar, talc, essential oilsSephora

Which ingredients are considered toxic?

The Toxic-Free Cosmetics Act — which is set to go into effect by 2025 — requires products to be free of the following ingredients, except in naturally and artificially occurring trace amounts.

  • Dibutyl phthalate
  • Diethylhexyl phthalate
  • Formaldehyde
  • Paraformaldehyde
  • Methylene glycol
  • Quaternium-15
  • Mercury
  • Isobutylparaben
  • Isopropylparaben
  • m-Phenylenediamine and its salts
  • o-Phenylenediamine and its salts
  • Several per- and polyfluoroalkyl substances (PFAS) and their salts:
    • Perfluorooctane sulfonate (PFOS); heptadecafluorooctane-1-sulfonic acid
    • Potassium perfluorooctanesulfonate; potassium heptadecafluorooctane-1-sulfonate
    • Diethanolamine perfluorooctane sulfonate (CAS 70225-14-8).
    • Ammonium perfluorooctane sulfonate; ammonium heptadecafluorooctanesulfonate
    • Lithium perfluorooctane sulfonate; lithium heptadecafluorooctanesulfonate
    • Perfluorooctanoic acid
    • Ammonium pentadecafluorooctanoate
    • Nonadecafluorodecanoic acid
    • Ammonium nonadecafluorodecanoate
    • Sodium nonadecafluorodecanoate
    • Perfluorononanoic acid
    • Sodium heptadecafluorononanoate
  • Ammonium perfluorononanoate

What’s missing from this list?

Though the Toxic-Free Cosmetics Act prohibits 12 toxic endocrine disruptors and their derivatives, a few controversial ingredients are notably absent — like talc. Although talc, or talcum powder, is generally regarded as safe by the FDA, it's been at the center of lawsuits filed by women who believe its use in baby powder contributed to their ovarian cancer. Some beauty manufacturers use talc in powder foundation, blush, highlighter and eyeshadow to give products slip and absorb excess moisture.

The bill also leaves off coal tar and petroleum, used in products like lip balm and to make synthetic fragrances. Studies, including one conducted by <a href=” https: />the National Toxicology Program and another by Carcinogenesis Integrative Cancer Research, have linked these ingredients to cancer.

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