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Top 9 Chinese-American beauty brands
Modern-meets-traditional skincare and makeup to fill your beauty drawer.
Though they may be less well-known than K-beauty brands right now, many Chinese-American beauty brands are making waves at beauty shops like Target and Sephora. Some companies combine ingredients used in traditional Chinese beauty routines with modern science to produce products that cater to a wide variety of skin types.
These are just a few Chinese-American beauty brands filling the shelves at big-box and specialty beauty stores.
This list is just a start and by no means complete. If you know a brand that we can include, fill out the form at the bottom of this page or drop a comment so we can add it.
Top Chinese-American beauty companies
|Brand||Owned by||Products||What to know||Where to buy?|
|Tower 28 Beauty||Amy Liu||Makeup and skincare||Nontoxic, vegan, cruelty-free products for sensitive skin.||Sephora|
|Henné Organics||Laura Xiao||Makeup and skincare||An organic, minimalistic brand best known for its lip care.||Amazon|
|Velour Beauty||Mabel Lee||Makeup||Handmade faux lashes made of ethically-sourced mink or vegan synthetic silk||Velour Beauty|
|Sundays||Amy Lin||Makeup||Nontoxic, vegan, cruelty-free nail polish||Sundays|
|Wei Beauty||Wei Brian||Skincare||Beauty products combine Chinese herbs and modern science.||Wei Beauty|
|Purlisse||Jennifer Yen||Skincare||Cruelty-free, multi-tasking products that use traditional Asian beauty ingredients||Amazon|
|Skin Laundry||Yen Reis||Skincare||Stores specialize in mild laser facials with an accompanying product line||Skin Laundry|
|SLMD skincare||Sandra Lee||Skincare||Products designed by a board-certified dermatologist||Target|
|Restorsea||Patti Pao||Skincare||Luxury skincare, nontoxic ingredients||Restorsea|
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Where to shop for Chinese-American beauty brands
You can shop for some of these Chinese-American beauty brands while filling your cart with other beauty and household essentials at these stores.
Sephora's new initiative, 'We Belong to Something Beautiful,' launched in 2019, with a pledge to keep the environment at Sephora welcoming and inclusive. You can find BIPOC-owned brands, including Fenty Beauty, Tatcha and Tower 28.
Forty-seven percent of Ulta's company is made up of people of color, according to Ulta's published stats on its Instagram. It sells a full range of skin tones and brands, including UOMA Beauty, Cocokind and Velour Beauty.
Target's website lets you filter products by shade range, skin type and brand. It carries big brand names as well as smaller companies like SLMD skincare.
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