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Top 9 Chinese-American beauty brands

Modern-meets-traditional skincare and makeup to fill your beauty drawer.


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Skincare products on table

Though they may be less well-known than K-beauty brands right now, many Chinese-American beauty brands are making waves at beauty shops like Target and Sephora. Some companies combine ingredients used in traditional Chinese beauty routines with modern science to produce products that cater to a wide variety of skin types.

These are just a few Chinese-American beauty brands filling the shelves at big-box and specialty beauty stores.

This list is just a start and by no means complete. If you know a brand that we can include, fill out the form at the bottom of this page or drop a comment so we can add it.

Top Chinese-American beauty companies

Brand Owned by Products What to know Where to buy?
Tower 28 Beauty Amy Liu Makeup and skincare Nontoxic, vegan, cruelty-free products for sensitive skin. Sephora
Henné Organics Laura Xiao Makeup and skincare An organic, minimalistic brand best known for its lip care. Amazon
Velour Beauty Mabel Lee Makeup Handmade faux lashes made of ethically-sourced mink or vegan synthetic silk Velour Beauty
Sundays Amy Lin Makeup Nontoxic, vegan, cruelty-free nail polish Sundays
Wei Beauty Wei Brian Skincare Beauty products combine Chinese herbs and modern science. Wei Beauty
Purlisse Jennifer Yen Skincare Cruelty-free, multi-tasking products that use traditional Asian beauty ingredients Amazon
Skin Laundry Yen Reis Skincare Stores specialize in mild laser facials with an accompanying product line Skin Laundry
SLMD skincare Sandra Lee Skincare Products designed by a board-certified dermatologist Target
Restorsea Patti Pao Skincare Luxury skincare, nontoxic ingredients Restorsea

Where to shop for Chinese-American beauty brands

You can shop for some of these Chinese-American beauty brands while filling your cart with other beauty and household essentials at these stores.

Sephora: A beauty superstore chock-full of prestige products.
Sephora's new initiative, 'We Belong to Something Beautiful,' launched in 2019, with a pledge to keep the environment at Sephora welcoming and inclusive. You can find BIPOC-owned brands, including Fenty Beauty, Tatcha and Tower 28.
  • Free shipping over $50
  • Free returns
  • Finance your order with Afterpay
Shop now
More info
Ulta: The largest beauty retailer in the US sells both high-end and drugstore makeup and skincare.
Forty-seven percent of Ulta's company is made up of people of color, according to Ulta's published stats on its Instagram. It sells a full range of skin tones and brands, including UOMA Beauty, Cocokind and Velour Beauty.
  • Free shipping over $50
  • No free returns
  • No financing options
Shop now
More info
Target: A big-box store that carries everything from general household items to a flourishing beauty department.
Target's website lets you filter products by shade range, skin type and brand. It carries big brand names as well as smaller companies like SLMD skincare.
  • Free shipping over $35
  • Free returns
  • No financing options
Shop now
More info

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