Nationwide vs. American Family
Having a hard time deciding between getting car insurance through Nationwide or American Family?
It can be frustrating trying to choose, as most providers offer similar discounts and similar rates. For example, both Nationwide and American Family offer a defensive driver discount. And both companies do well in the customer satisfaction department. So how is one to choose?
We’ve lined up the two companies side by side in a comprehensive comparison so you can get the facts you need to make the best decision for your personal situation.
![]() Nationwide | ![]() American Family | |
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About the provider | Nationwide is not just an auto insurance company, it is also one of the largest financial services companies in America. Its flexible options and member resources are among a few of the reasons people have chosen Nationwide since 1926. | For 90 years, American Family has worked hard to give quality rates and services. In addition to auto insurance, it offers home, life, business, and farm and ranch insurance with a strong commitment to protect its customers. |
Price | Policy costs depend your personal situation. Visit Nationwide for a quote based on your specific needs. | Policy costs depend your personal situation. Visit American Family for a quote based on your specific needs. |
States served | 46 | 19 |
User satisfaction* | A | B+ |
J.D. Power ratings** | 3/5 on overall claims satisfaction | 4/5 on overall claims satisfaction |
Driver discounts | View driver discounts | View driver discounts |
Vehicle discounts | View vehicle discounts | View vehicle discounts |
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* Based on Better Business Bureau’s company rating ** Based on the 2016 U.S Auto Claims Satisfaction Study
Driver discounts
Vehicle discounts
![]() Nationwide | ![]() American Family | |
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Anti-theft device | Varies (factory-installed deterrents) | |
Anti-lock brake | ||
Passive restraints | N/A | |
Air bag | ||
Other discounts | Auto safety equipment – 10-30% | |
Bottom line
Both companies have been in the insurance industry for a long time and have solid reputations. When comparing discounts, remember to keep your personal situation in mind. The company that offers the most discounts won’t necessarily be the best choice for you. It’s the one that has the most discounts that apply to you that will provide the most cost savings.
Also keep in mind that American Family only provides insurance in 19 states. If you don’t live in one of those states, it’s not even an option for you.