Farmers vs. American Family
Well-known Farmers Insurance is backed by close to 100 years of experience, while American Family has been around for nearly as long. And although American Family only provides insurance in 19 states, it is the 10th-largest insurance provider in the US.
Both companies offer affordable insurance by providing vehicle and driver discounts. And both Farmers and American Family fare well in the customer service department.
If you’re trying to choose between the two, take a look at our side-by-side comparison below to get the info you need to make an informed decision.
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 American Family |  Farmers | |
|---|---|---|
| About the provider | For 90 years, American Family has worked hard to give quality rates and services. In addition to auto insurance, it offers home, life, business, and farm and ranch insurance with a strong commitment to protect its customers. | “Serving America since 1928,” Farmers is one of the top names in car insurance with close to 20 million policies throughout all of America. With several different types of insurance to choose from, Farmers aims to ensure that customers have peace of mind with its award-winning Farmers Claim Services. |
| Price | Policy costs depend your personal situation. Visit American Family for a quote based on your specific needs. | Policy costs depend your personal situation. Visit Farmers for a quote based on your specific needs. |
| States served | 19 | All 50 states |
| User satisfaction* | B+ | A- |
| J.D. Power ratings** | 4/5 on overall claims satisfaction | 3/5 on overall claims satisfaction |
| Driver discounts | View driver discounts | View driver discounts |
| Vehicle discounts | View vehicle discounts | View vehicle discounts |
* Based on Better Business Bureau’s company rating
** Based on the 2016 U.S Auto Claims Satisfaction Study
Driver discounts
American Family | Farmers | |
|---|---|---|
| Good student | Varies. Teen Safe Driver Discount + Generational Discount (18-24 with a parent who is an American Family customer) | B average or 3.0 GPA or higher |
| Defensive driver | 5-10% (55+, completed defensive driving course) | |
| Good driver | ||
| Pay in full discount | ||
| Multicar | ||
| Military | ||
| Homeowner | ||
| Other discounts | Loyalty discount Early-bird discount Steer into Savings discount Low mileage discount – Drive less than 7,500 miles per year Teen Safe Driver discount – Enroll teen in free program Young volunteer discount Generational discount – 18-24 with a parent who is an American Family customer KnowYourDrive discount – Up to 40% on your car insurance (based on evaluation during KnowYourDrive periods) | Distant students – 23 or younger, 100+ miles away from home Teen driver – Single licensed driver under 19 Youthful driver – Driver under 25 in the household Transfer discount – Switch to Farmers with no lapse in coverage |
| Read Review |
Vehicle discounts
Bottom line
Farmers and American Family are evenly matched when it comes to driver discounts, but Farmers inches out ahead in vehicle discounts. And if you don’t live in one of the 19 states American Family serves, it’s not even an option for you.
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