Esurance vs. Direct Auto: Discounts, quotes, and comparison

Esurance vs. Direct Auto: Discounts, quotes, and comparison

Esurance vs. Direct Auto

You’ve narrowed your potential insurers to Esurance and Direct Auto. But which one should you pick?

Esurance is a relatively new player in the insurance market, founded in 1999. Since its inception, it’s gained a lot of traction through its accessible online insurance. Today, it’s owned by Allstate.

Founded in 1991, Direct Auto isn’t much older. It serves a different niche than Esurance, focusing on high-risk drivers. This may be a key reason why it’s received a terrible “F” rating from the Better Business Bureau. If you can’t get insurance anywhere else, the insurer may be one of your few options.

Check out the comparison tables below to find the right insurer for you.

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esuranceEsuranceDirect AutoDirect Auto
AboutEsurance, the online insurance company, is making it’s name known in the car insurance world, offering affordable coverage for just about any of your vehicles. It takes pride in a hassle-free experience and customers respect its low rates and excellent customer service.Founded in 1991, Direct Auto Insurance offers low-cost insurance policies to “nonstandard” drivers — also known as high-risk drivers — who might have a hard time finding coverage elsewhere. But beware, the company gets very poor reviews and only services 13 states.
PricePolicy costs depend your personal situation. Visit Esurance for a quote based on your specific needs.Policy costs depend your personal situation. Visit Direct Auto for a quote based on your specific needs.
States served4313
User satisfaction*A+F
J.D. Power ratings**3/5 on overall claims satisfactionN/A
Driver discountsView driver discounts
Vehicle discountsView vehicle discounts

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* Based on Better Business Bureau’s company rating
** Based on the 2016 U.S Auto Claims Satisfaction Study


Driver discounts

esuranceEsuranceDirect AutoDirect Auto
Good studentUp to 10% (full time student, under the age of 25 and a 3.0 GPA)Up to 10% (unmarried, full-time student, B average or better)
Defensive driverUp to 10% (minimum age 50, 55 or 60, depending on state residence and completed a defensive driving course)No
Good driver30-40% (driving for 3 years with 0-1 points on your driving record)Up to 10% (violation and accident-free for 36 months)
Pay in full discountYesNo
Multi carYesUp to 25%
MilitaryNoUp to 25% (active service member)
HomeownerYesUp to 15%
Other discounts
  • Senior citizen – Up to 5% (55+, completed a motor vehicle prevention course)
  • Prior coverage discount – Up to 25% (at another insurance company for 6 months, no more than 90 day lapse between coverage)
  • Renewal discount – Up to 20% (no policy lapse in prior 12 months, renew 7-10 days prior to expiration)
  • Welcome back discount – Up to 6%

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Vehicle discounts

esuranceEsuranceDirect AutoDirect Auto
Anti-theft device5-25%N/A
Anti-lock brake5%N/A
Passive restraints2-33%N/A
Air bagYesN/A
Other discounts
  • New vehicle discount

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Bottom line

If you have no trouble finding insurance, consider passing on Direct Auto. The company scores atrocious ratings in customer service, and you can find a better experience with many other insurers.

Esurance fares much better in customer satisfaction, receiving an “A+” from the Better Business Bureau. However, it earns a middling score in claims satisfaction.

Esurance comes out on top in coverage availability. It offers insurance in 43 US states, while Direct Auto covers only eight.

Direct Auto offers a surprisingly robust collection of insurance promotions, such as good-student, good-driver, senior-citizen and welcome-back discounts.

Esurance’s discounts are nothing to sneeze at, either. Your family may qualify for cost reductions like good-student, defensive-driver and good driver discounts. Esurance also offers more vehicle discounts than Direct Auto does.

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