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Collaborate anywhere with Zoom
Remote video conferencing options abound with Zoom.

Zoom Video Communications specializes in using cloud computing to provide remote conferencing services for both meetings and webinars. It boasted 1 million users in its first 9 months of operation, and by 2015, had topped 1 billion total meeting minutes. Although Zoom offers a free plan with basic features, small-to-medium sized businesses can benefit from a wider range of features with Zoom’s online meeting plans that start around CA$20/month. Zoom was founded in 2011 in California by engineers from Cisco Systems and WebEx.
*All prices and plan features shown here are current as of April 2, 2020.
Zoom’s main service
Zoom’s bread-and-butter feature is the ability to host online meetings. These meetings are hosted by Zoom’s cloud technology so that they do not slow down participating users’ computers. They offer room for up to 500 participants, screen sharing capabilities for the person hosting the meeting, and HD video and high-quality audio.
Zoom’s other services
- Zoom’s Video Webinar hosting function can host occasions including town hall meetings and marketing events. Webinars are scalable up to 100 interactive video participants and as many as 10,000 view-only participants. These events can also be broadcast live via Facebook or YouTube.
- The company’s self-named Zoom Rooms range in size from one-on-one executive offices to small-team huddle rooms to large-scale conference rooms to multi-camera training rooms.
- Zoom’s Instant Messengerservice has lots of functions conducive to business collaboration. The IM service is available for desktop, laptop, tablet and mobile devices and allows instant transfer or sharing of text, image or audio files. Group meetings are a click away and all employee listings are searchable by phone number or account.
- Zoom offers its H.323/SIP Connector along with its partner Polycom to access Zoom’s cloud video service and video solutions.
- If your company is seeking to build its own custom solutions beyond the initial offerings, Zoom for Developers is available. It features: iOS MobileRTC Stack, Android MobileRTC Stack, JavaScript API, MAC SDK, Windows SDK and REST APIs. Access to Zoom’s community of developers is included as well.
Additional features of Zoom
In addition to the main features listed above, Zoom offers:
- Mobile apps for iPhone and Android
- Plugins for Outlook, Intel Unite and Microsoft Lync
- Browser extensions for Mozilla Firefox and Google Chrome
- Integrated scheduling
- Technical support
- Training
Price structure of Zoom
Zoom’s Meeting Plans are its most popular offerings and come in four price structures along with special offers for customers in the education, health and API fields. Other Zoom applications have additional costs. All prices are in Canadian dollars (CAD).
*All prices and plan features shown here are current as of April 2, 2020.
† You must have at least one licensed host to get this feature.
Zoom Meeting Plans
Basic | Pro | Business | Enterprise |
---|---|---|---|
Unlimited one-on-one meetings | All features of Basic package plus: | All features of Pro package plus: dedicated phone support, admin dashboard, vanity URL | All features of Business package plus: dedicated customer success manager |
Host Up To 100 Participants | 24 hour meeting duration limit for up to 100 participants | Includes up to 300 participants | Supports up to 500 participants with Enterprise plan, or up to 1,000 participants with Enterprise Plus plan |
— — — | Administration Feature Controls & Usage Reports | Managed Domains | Executive Business Reviews (trending adoption analysis, ROI tracking and product roadmap discussions) |
40-Minute Limit On Group Meetings | Custom Personal Meeting ID | Company Branding | Bundle Discounts On Webinars And Zoom Rooms |
Unlimited Number Of Meetings | 1GB Of MP4 Or M4A Cloudrecording | Custom Emails | Unlimited cloud storage |
FREE | $20.00/Month/Host* | $27.00/Month/Host With A Minimum Of 10 Hosts* | $27.00/Month/Host With A Minimum Of 50 Hosts* |
Other Zoom packages
- Zoom Rooms: High quality video, audio and web conferencing for Mac, PC or Touchscreen; integrates with Google/Microsoft Exchange calendar; screen sharing with Wi-Fi, Airplay or HDMI connection; $65.00/month/room.*
- H.323 Room Connector: Works with endpoints including Polycom, Cisco and Lifesize; cloud-based or on-premise room connector; connect systems with desktop, tablet, mobile devices, Zoom Rooms or other H.232/SIP endpoints; $65.00/month/port.*†
- Video Webinar: Up to 100 interactive video participants; 100 to 10,000 view-only attendees; host control of various functions; Q/A, polling and registration options; ability to livestream on Facebook Live and YouTube; starting at $53.00/month/host for 100 attendees.*†
Zoom add-ons
- Zoom Phone: Make and receive phone calls, share content, participate in video meetings, and send chat messages from Zoom desktop and mobile apps. Transition from phone calls to zoom meetings without having to hang up and reconnect. Works with Windows, MacOS, iOS and Android. $13.30/month/user*†
- Audio Plan: Allows addition of call-out, global toll-free and local dial-in for premium countries; no charge to participants to call in from any device; starts at $100.00/month.*†
- Additional Cloud Recording Storage: Stores, streams and makes video downloads available in either MP4 or M4A file formats. Storage options up to 3TB/month. $53.00/GB/month*†
Pros and cons of Zoom
Pros:
- Basic package is free of charge and offers great services for startups on shoestring budgets.
- Per-month costs allow you to try services before committing long term to them at great costs.
- Easily integrates with virtually every major system and software.
Cons:
- Minimum number of hosts for Business and Enterprise packages accelerate costs quickly.
- Bundle discounts for multiple services only available for Enterprise-level customers.
Frequently asked questions
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