{"id":994425,"date":"2022-09-22T08:32:16","date_gmt":"2022-09-22T12:32:16","guid":{"rendered":"https:\/\/www.finder.com\/ca\/?p=994425"},"modified":"2026-10-05T16:48:35","modified_gmt":"2026-10-05T20:48:35","slug":"bull-vs-bear-market","status":"publish","type":"post","link":"https:\/\/www.finder.com\/ca\/stock-trading\/bull-vs-bear-market","title":{"rendered":"Bear Market Blues: 7.5 million Canadians have no confidence in stocks and plan to \u2018cash out\u2019 in 2022"},"content":{"rendered":"<p>Every month, investors brace for the latest news or the next forecast in an effort to make sense of the volatile <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\">stock market<\/a>. The overall equity market is significantly down from the relatively recent all-time highs from early this year, so millions of Canadians have a bad case of the bear market blues.<\/p><p>To better understand the impact of this year\u2019s bear market on investor sentiment and behaviour, Finder asked more than 1,000 Canadians how confident they are in the stock market in 2022 and the investment strategy they will use to navigate this downturn.<\/p><p>The <strong><em>Finder: Bear Market Blues<\/em><\/strong> report results show that nearly one-quarter (<strong>24%<\/strong>) of Canadians have no confidence in the stock market. This translates to <strong>7.5 million Canadians<\/strong> who plan to cash out this year. Still, despite widespread market fears, most Canadian investors are in the markets for the long term, choosing to buy and hold in 2022.<\/p><p><img decoding=\"async\" class=\"wp-image-989329 aligncenter\" title=\"Image: Finder-Bear-Market-Blues\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/09\/Finder-Bear-Market-Blues-Infographic.png\" alt=\"Picture not described\" width=\"475\" height=\"713\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/09\/Finder-Bear-Market-Blues-Infographic.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/09\/Finder-Bear-Market-Blues-Infographic.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/09\/Finder-Bear-Market-Blues-Infographic.png?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/09\/Finder-Bear-Market-Blues-Infographic.png?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/09\/Finder-Bear-Market-Blues-Infographic.png?fit=1200 1200w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/09\/Finder-Bear-Market-Blues-Infographic.png?fit=1425 1425w\" sizes=\"(max-width: 1425px) 100vw, 1425px\" loading=\"lazy\"><\/p><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block\"><h3>Bear Market 101<\/h3><p>A bear market is when the stock market experiences a prolonged downturn, typically 20% or more from recent highs. An entire index can experience a bear market, or individual securities can be in bear market territory.<\/p><\/div><\/article><h3>Out with the bull market in with the bear market<\/h3><p>Unlike recently, experts believed the <a href=\"https:\/\/www.bnnbloomberg.ca\/how-the-2022-bear-market-is-different-from-the-last-one-1.1780371\" target=\"_blank\" rel=\"noopener\">2022 bear market would be nothing more than a quick dip before a relatively fast recovery<\/a>. It\u2019s how <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/stock-trading-statistics\" target=\"_blank\" rel=\"noopener\">other market downturns<\/a> in recent years have recovered, so why not this time? Unfortunately, unlike previous stock market downturns, new stimulus plans and lower interest rates were no longer an option. This uncertainty started to build, prompting many investors to take a more negative perspective on the near-term future of the stock market \u2014 for some, it even meant red-line returns.<\/p><h3>How are Canadian investors reacting?<\/h3><p>Finder polled more than 1,000 Canadians to assess investor confidence about their investment plans, current strategy and ongoing stock market confidence.<\/p><p>Turns out most Canadians<strong> (74%)<\/strong> are not convinced they\u2019ll <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\" target=\"_blank\" rel=\"noopener\">earn a profit<\/a> on their investments in 2022. Digging deeper, <strong>24%<\/strong> of Canadian investors, representing <strong>7.5 million Canadians<\/strong>, said they were \u201cnot confident\u201d in the stock market in 2022 and planned to \u201ccash out.\u201d<\/p><p><iframe id=\"datawrapper-chart-fsQas\" title=\"Stock market: How confident Canadians are in 2022\" height=\"289\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Column Chart\" data-src=\"https:\/\/datawrapper.dwcdn.net\/fsQas\/2\/\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(e){if(void 0!==e.data[\"datawrapper-height\"]){var t=document.querySelectorAll(\"iframe\");for(var a in e.data[\"datawrapper-height\"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data[\"datawrapper-height\"][a]+\"px\"}}}))}();<\/script><\/p><p>\"Based on our data, we see that <strong>1 in 4 Canadians<\/strong> are looking to minimize their market losses by cashing out in 2022. This could become a big problem,\" explains Romana King, senior finance editor with Finder. \"We know emotions can lead to inopportune market timing with people selling in the dip and buying at the peak. For investors interested in minimizing their losses, the key is to buy and sell based on market fundamentals, not fears about the market.\"<\/p><h3>Bear market investing strategies<\/h3><p>The recent Finder <em>Bear Market Blues<\/em> survey also asked Canadians how they were planning to navigate the current stock market downturn. According to survey results, the top three investing strategies include:<\/p><ul><li><strong>41%<\/strong>: Buy and hold (i.e. long position)<\/li><li><strong>9%<\/strong>: Income investing (i.e. <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/canadian-dividend-stocks\">dividend stocks<\/a> or ETFs)<\/li><li><strong>7%<\/strong>: Index and a few select holdings (i.e. core and explore)<\/li><\/ul><p><iframe id=\"datawrapper-chart-iv0JF\" title=\"Canadian investor's strategies for 2022 bear market\" height=\"610\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Donut Chart\" data-src=\"https:\/\/datawrapper.dwcdn.net\/iv0JF\/2\/\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(e){if(void 0!==e.data[\"datawrapper-height\"]){var t=document.querySelectorAll(\"iframe\");for(var a in e.data[\"datawrapper-height\"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data[\"datawrapper-height\"][a]+\"px\"}}}))}();<\/script><\/p><p>\"To withstand market volatility, investors need to review, assess and invest based on their needs, goals and investment strategy,\" explains King. \"Based on Finder's recent survey data, it appears that most Canadian investors can appreciate the need to stay the course, even during market downturns.\"<\/p><h3>Women 'cashing out' far more than men in 2022<\/h3><p>Still, Finder's recent survey data did show that <strong>1 in 4 Canadian investors<\/strong> plan to cash-out in 2022, to minimize losses.<\/p><p>Women were more likely to cash out, with <strong>28%<\/strong> planning to eliminate all or a portion of their equity portfolios in 2022, compared to <strong>18%<\/strong> of men.<\/p><p>This need to take action may be motivated by a lack of confidence in the current equities market, with <strong>20% <\/strong>of women \"somewhat\" or \"very\" confident in a stock market recovery, compared to <strong>34%<\/strong> of men.<\/p><p>According to the <a href=\"https:\/\/www.theglobeandmail.com\/investing\/personal-finance\/household-finances\/article-women-lag-men-in-financial-literacy-its-time-to-change-that\/\" target=\"_blank\" rel=\"noopener\">Financial Consumer Agency of Canada (FCAC)<\/a>, Canadian women have historically lagged behind men in investing knowledge and confidence.<\/p><p>This lack of confidence and knowledge reflects how women and men approach investment strategies and planning. Turns out, <strong>15%<\/strong> of female investors acknowledged they had \"no investing strategy for 2022,\" compared to <strong>11%<\/strong> of male investors.<\/p><p>Most experts agree that buy-and-hold investment strategies are appropriate for the majority of investors as it helps portfolios to withstand market volatility and helps eliminate activity risks, such as trading based on fears and emotions. However, when asked, just a little more than a third <strong>(36%)<\/strong> of female investors traded on the stock market using this investment strategy compared with <strong>47%<\/strong> of male investors.<\/p><h3>Young investors very confident in stocks despite bear market<\/h3><p>When examining the impact of the current bear market on investors, Finder survey data showed that age does make a difference.<\/p><p>The younger the investor, the more confident they were in a recovery from a bear market to a bull market and the more certain they were of earning a profit in 2022, despite current conditions. According to survey results, almost half <strong>(40%)<\/strong> of Canada's youngest investors, Gen Z (between the ages of 18 to 26), said they were \"somewhat\" or \"very\" confident they could meet or exceed their return expectations this year. Contrast this with <strong>13%<\/strong> of baby boomers (between the ages of 57 to 76), who believed they would meet or exceed their investment return projections this year.<\/p><p>\"Canada's youngest investors are optimistic, and this is good, particularly for those investors with a long time horizon and an investing plan,\" says King. \"But these younger investors also have no experience with a prolonged market downturn, or limited access to capital, factors that will make the next few months and years tougher for investors.\"<\/p><p>Interestingly Gen Z investors were seven times more likely to say their primary investing strategy for 2022 was 'Core and Explore' compared to Baby Boomer investors <strong>(21% vs 3%)<\/strong>. With their extremely high level of confidence in the markets compared to older generations, it is no surprise that Canadians between 18 to 24 have not abandoned investing in individual stocks despite the market being down in 2022. Whereas Baby Boomers were more than twice as likely as their younger counterparts to use <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/dollar-cost-averaging\">dollar cost averaging<\/a> as an investment strategy <strong>(14% vs 6%)<\/strong>.<\/p><p><iframe id=\"datawrapper-chart-VFmRy\" title=\"Stock market confidence in 2022 by generation\" height=\"366\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Stacked Bars\" data-src=\"https:\/\/datawrapper.dwcdn.net\/VFmRy\/1\/\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(e){if(void 0!==e.data[\"datawrapper-height\"]){var t=document.querySelectorAll(\"iframe\");for(var a in e.data[\"datawrapper-height\"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data[\"datawrapper-height\"][a]+\"px\"}}}))}();<\/script><\/p><h3>$100,000 divide: Income levels impact market confidence<\/h3><p>According to survey data, households earning more than $100,000 annually are far more confident in withstanding the current market downturn than those earning less than $100,000.<\/p><p>Of the investors planning to cash out of the stock market in 2022, more than three-quarters <strong>(78%) <\/strong>earned less than $100,390 (the top earnings before the next tax bracket).<\/p><p><iframe id=\"datawrapper-chart-XIpkw\" title=\"Percentage who are not at all confident in the stock market and plan to cash out in 2022 by income level \" height=\"230\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Bar Chart\" data-src=\"https:\/\/datawrapper.dwcdn.net\/XIpkw\/1\/\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(e){if(void 0!==e.data[\"datawrapper-height\"]){var t=document.querySelectorAll(\"iframe\");for(var a in e.data[\"datawrapper-height\"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data[\"datawrapper-height\"][a]+\"px\"}}}))}();<\/script><\/p><h3>Regional confidence in stock market varies<\/h3><p>Another factor significantly impacted how confident an investor felt about the stock market was where the person lived.<\/p><p><img decoding=\"async\" class=\" wp-image-989335 alignleft\" title=\"Image: Supplied\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/06\/Finder-Icons-.jpg\" alt=\"Picture not described\" width=\"32\" height=\"32\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/06\/Finder-Icons-.jpg?fit=96 96w\" sizes=\"(max-width: 96px) 100vw, 96px\" loading=\"lazy\"><strong>Albertans are Canada's most reactive investors <\/strong><br>Almost half of Alberta's investors <strong>(49%)<\/strong> use a 'buy and hold' or long-term strategy, with <strong>45% <\/strong>unsure about the market but planning to stay the course \u2014 more than any other region in the country. Alberta's investors are also the most confident <strong>(13%)<\/strong> to meet or exceed their returns in 2022. Conversely, <strong>20%<\/strong> of Albertans are uncertain about the market this year and plan to cash \u2014 the highest in Canada.<\/p><p><img decoding=\"async\" class=\" wp-image-989335 alignleft\" title=\"Image: Supplied\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/06\/Finder-Icons-.jpg\" alt=\"Picture not described\" width=\"32\" height=\"32\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/06\/Finder-Icons-.jpg?fit=96 96w\" sizes=\"(max-width: 96px) 100vw, 96px\" loading=\"lazy\"><strong>British Columbians are the most confident investors overall<\/strong><br>Turns out <strong>1 in 3<\/strong> B.C. investors is either somewhat or very confident that they can meet or exceed their returns in 2022 \u2014 the highest in Canada. However, British Columbian investors are the least likely to have a specific investing strategy, with <strong>1 in 4<\/strong> without or unsure of their investing strategy in 2022. B.C. also has the highest percentage of investors <strong>(6%) <\/strong>who use day trading as their primary investing strategy.<\/p><p><img decoding=\"async\" class=\" wp-image-989336 alignleft\" title=\"Image: Supplied\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/06\/Finder-Icons-1.jpg\" alt=\"Picture not described\" width=\"32\" height=\"32\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/06\/Finder-Icons-1.jpg?fit=96 96w\" sizes=\"(max-width: 96px) 100vw, 96px\" loading=\"lazy\"><strong>Quebec investors use the widest variety of investing strategies<\/strong><br>When compared to the rest of Canada, Quebec investors are the most likely to follow a passive or buy-the-index<strong> (9%)<\/strong> investment strategy, have the highest percentage of investors <strong>(19%)<\/strong> using the \"core and explore\" investment strategy, also most likely <strong>(11%)<\/strong> to use dollar-cost-averaging.<\/p><p><img decoding=\"async\" class=\" wp-image-989337 alignleft\" title=\"Image: Supplied\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/06\/Finder-Icons-2.jpg\" alt=\"Picture not described\" width=\"32\" height=\"32\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2022\/06\/Finder-Icons-2.jpg?fit=96 96w\" sizes=\"(max-width: 96px) 100vw, 96px\" loading=\"lazy\"><strong>Ontarians least confident in the stock market in 2022<\/strong><br>More than other regions, Ontario investors are the least confident in the stock market, with <strong>1 in 4<\/strong> planning to cash out in 2022. When it comes to an investing strategy, Ontario investors are most likely to focus on income investing <strong>(12%),<\/strong> and <strong>12%<\/strong> focused on stocks or ETFs using a dividend strategy.<\/p><h3>Top 3 tips for dealing with the bear market blues<\/h3><p>Prolonged bear markets can take a toll on investment earnings, portfolio growth and investor emotions. This market stress can lead to poor choices and emotional reactions, like cashing out at the wrong time or without a plan.<\/p><p>\"It's difficult to sit back and do nothing, particularly when it feels like the boat is sinking,\" says King.<\/p><p>\"Instead, investors need to focus on how to withstand market volatility \u2014 and to do this, you need to review, assess and act on your investment plan.\"<\/p><p><strong>Canadian investors can use these three tips to help navigate the current bear market.<\/strong><\/p><ol><li><strong>Review your investment plan.<\/strong> Are you like the majority of Canadians (41%) who invest for the long term? If so, take comfort in the fact that bear markets are quite common. According to the New York Times, the US stock markets have been in a bear market 24% of the time, since 1929. That means stable or bull markets are more common than bear markets, and better days will return.<\/li><li><strong>Bear market trading techniques.<\/strong> A bear market can be an excellent time to acquire quality equities at bargain prices for investors with cash and looking for long-term, buy-and-hold acquisitions. Other options include persistent investing, using dollar-cost averaging, which means the overall cost to acquire your shares will benefit from the current discount prices.<\/li><li><strong>Rebalance.<\/strong> Bear markets are a time to take a closer look at the companies you invest in and ensure your portfolio is sufficiently balanced. A balanced portfolio helps you hedge against significant losses by not being overweight in an asset class or sector that could face major headwinds based on economic conditions. During a bear market, investors should review and assess their holdings and then match their overall portfolio weightings to their current needs and future goals.<\/li><\/ol><p>For instance, if an investor was concerned about prolonged inflation and shrinking economic growth, they could shift their portfolio weightings and go heavier on consumer staples and utilities, two sectors that perform better in recessions. The key is creating a balance that allows your portfolio to withstand general market downturns while providing ongoing earnings.<\/p><ul class=\"luna-accordionGroup accordionGroup\"><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000000\" data-toggle=\"collapse\" data-target=\"#accordion0000000000\">\n        <span class=\"luna-accordion__title\">Methodology<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000000\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>Results of the <em><strong>Finder: Bear Market Blues<\/strong><\/em> survey are based on an online Censuswide survey conducted in July 2022, where 1,013 Canadian adults (18+) were asked about their opinions on the stock market in 2022. The estimated margin of error for the survey is +\/- 3.08%.<\/p><p>Certain regions or demographic groups were omitted from more specific analysis due to a lack of statistically significant responses.<\/p><\/div>\n  <\/div>\n<\/li><\/ul><h3>Frequently asked questions about bear markets<\/h3><ul class=\"luna-accordionGroup accordionGroup\">\n\t<li class=\"luna-accordion\" data-accordion=\"accordion\">\n    <div class=\"luna-accordion__summary\">\n        <h4 class=\"luna-accordion__heading\">\n            <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"faq-builder-0000000000\" data-toggle=\"collapse\" data-target=\"#faq-builder-0000000000\">\n                <span class=\"luna-accordion__title\">How long do bear markets usually last?<\/span>\n                <svg class=\"luna-icon\" aria-hidden=\"true\">\n                    <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n                    <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n                <\/svg>\n            <\/button>\n        <\/h4>\n    <\/div>\n    <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"faq-builder-0000000000\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n            <div>\n                <p>Bear markets vary in length. Some last only a few months, while others can continue for a year or longer. The duration depends on factors like economic conditions, interest rates, corporate earnings and investor sentiment.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"luna-accordion\" data-accordion=\"accordion\">\n    <div class=\"luna-accordion__summary\">\n        <h4 class=\"luna-accordion__heading\">\n            <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"faq-builder-0000000001\" data-toggle=\"collapse\" data-target=\"#faq-builder-0000000001\">\n                <span class=\"luna-accordion__title\">Should I sell my stocks in a bear market?<\/span>\n                <svg class=\"luna-icon\" aria-hidden=\"true\">\n                    <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n                    <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n                <\/svg>\n            <\/button>\n        <\/h4>\n    <\/div>\n    <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"faq-builder-0000000001\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n            <div>\n                <p>Selling during a bear market can lock in losses, so consider your investment goals, time horizon and risk tolerance before making a decision. If possible, staying invested can allow you to benefit from future market recovery.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"luna-accordion\" data-accordion=\"accordion\">\n    <div class=\"luna-accordion__summary\">\n        <h4 class=\"luna-accordion__heading\">\n            <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"faq-builder-0000000002\" data-toggle=\"collapse\" data-target=\"#faq-builder-0000000002\">\n                <span class=\"luna-accordion__title\">What comes after a bear market?<\/span>\n                <svg class=\"luna-icon\" aria-hidden=\"true\">\n                    <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n                    <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n                <\/svg>\n            <\/button>\n        <\/h4>\n    <\/div>\n    <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"faq-builder-0000000002\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n            <div>\n                <p>A bear market is typically followed by a market recovery and eventually a new bull market, when stock prices rise and investor confidence improves, but the timing of a recovery varies.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n\n<\/ul>\n<div class=\"sources sources__f1\">\n    \n  <ul class=\"luna-accordionGroup accordionGroup\">\n    <li class=\"luna-accordion\" data-accordion=\"accordion\">\n      <div class=\"luna-accordion__summary\">\n        <h3 class=\"luna-accordion__heading\" data-toc-label=\"Sources\">\n          <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"sources_0000000003\" data-toggle=\"collapse\" data-target=\"#sources_0000000003\">\n            <span class=\"luna-accordion__title u-text--lg u-font--bold\">Sources<\/span>\n            <svg class=\"luna-icon\" aria-hidden=\"true\">\n              <use href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n              <use href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n            <\/svg>\n          <\/button>\n        <\/h3>\n      <\/div>\n      <div class=\"luna-accordion__details collapse \" aria-hidden=\"true\" id=\"sources_0000000003\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n          <p class=\"sources__description\">Finder writers are subject matter experts and use primary sources, in-depth research and interviews with other experts to ensure you're getting accurate, up-to-date information. Articles are <a href=\"https:\/\/www.finder.com\/ca\/why-trust-us\">fact checked<\/a> in line with our <a href=\"https:\/\/www.finder.com\/ca\/editorial-guidelines\">editorial guidelines<\/a>.<\/p>\n          <ol class=\"u-pl--0 u-text--lg u-font--medium\">\n                                          <li class=\"u-leading--loose\"><a class=\"u-font--medium\" href=\"https:\/\/www.getsmarteraboutmoney.ca\/investing-charts\/bull-and-bear-markets\/\" target=\"_blank\">GetSmarterAboutMoney.ca (OSC): Bull and Bear Markets<\/a><\/li>\n                                                        <li class=\"u-leading--loose\"><a class=\"u-font--medium\" href=\"https:\/\/www.getsmarteraboutmoney.ca\/learning-path\/understanding-risk\/how-volatility-affects-your-investments\/\" target=\"_blank\">GetSmarterAboutMoney.ca (OSC): How does market volatility affect your investments?<\/a><\/li>\n                                                        <li class=\"u-leading--loose\"><a class=\"u-font--medium\" href=\"https:\/\/www.investor.gov\/introduction-investing\/investing-basics\/glossary\/bear-market\" target=\"_blank\">SEC Investor.gov: Bear Market<\/a><\/li>\n                                    <\/ol>\n        <\/div>\n      <\/div>\n    <\/li>\n  <\/ul>\n  <\/div><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block has-padding-small\"><b>Important information:<\/b> Powered by <a href=\"https:\/\/www.finder.com\/ca\/\">Finder.com<\/a>. This information is general in nature and is no substitute for professional advice. It does not take into account your personal situation. This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for most investors. You do not own or have any interest in the underlying asset. Capital is at risk, including the risk of losing more than the amount originally put in, market volatility and liquidity risks. Past performance is no guarantee of future results. Tax on profits may apply. Consider the Product Disclosure Statement and Target Market Determination for the product on the provider's website. Consider your own circumstances, including whether you can afford to take the high risk of losing your money and possess the relevant experience and knowledge. We recommend that you obtain independent advice from a suitably licensed financial advisor before making any trades.<\/div><\/article>\n<div class=\"contentFeed contentFeed--relatedPosts\">\n            <h3 class=\"contentFeed__title\">More on investing<\/h3>\n        <div class=\"contentFeed__carousel\" data-post-count=\"3\">\n                                    <div class=\"fin-carousels fin-carousels--multiple-items-in-view\" id=\"fin-carousel0000000000\" data-items-in-view=\"3\" style=\"--items-in-view: 3\">\n    <div class=\"fin-carousels__container\">\n        <div class=\"fin-carousels__slides\">\n                                <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/buy-spacex-stock\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/buy-spacex-stock\">Guide to buying SpaceX stock in Canada<\/a>            <\/p>        <\/header>        <p>Learn how to buy SpaceX stock in Canada and see stock performance history over time.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/ethereum-treasuries\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/ethereum-treasuries\">Ethereum treasury companies<\/a>            <\/p>        <\/header>        <p>We break down which companies hold Ethereum, why they\u2019re doing it and what ETH treasuries mean for markets and investors.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/euro-stoxx-50\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/07\/STOXX_Supplied_450x250.jpg?fit=180&amp;webp=1 180w, 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data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/euro-stoxx-50\">How to invest in the EURO STOXX 50<\/a>            <\/p>        <\/header>        <p>Want to invest in the Euro Stoxx 50 in Canada? Explore investment platforms and popular Euro Stoxx 50 index funds.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                \n        <\/div>\n    <\/div>\n    <div class=\"fin-carousels__controls\">\n        <button class=\"fin-carousels__nav fin-carousels__nav--prev fin-carousels__nav--disabled\" aria-label=\"Previous slide\">\n            <svg class=\"luna-icon\" style=\"--fill: var(--color-background-main)\">\n                <use href=\"#chevron-left\"><\/use>\n            <\/svg>\n        <\/button>\n        <button class=\"fin-carousels__nav fin-carousels__nav--next fin-carousels__nav--disabled\" aria-label=\"Next slide\">\n            <svg class=\"luna-icon\" style=\"--fill: var(--color-background-main)\">\n                <use href=\"#chevron-right\"><\/use>\n            <\/svg>\n        <\/button>\n    <\/div>\n\n    <div class=\"fin-carousels__dots\" role=\"tablist\" aria-label=\"Carousel navigation\"><!-- Dots will be generated by JavaScript -->\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Despite market fears almost half of investors will stick to &#8216;buy and hold&#8217; strategy<\/p>\n","protected":false},"author":898,"featured_media":1069685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Bear Market","_yoast_wpseo_title":"Bear Market Blues | 7.5 million Canadians have no confidence in stocks","_yoast_wpseo_metadesc":"While a quarter of Canadians (24%) have no confidence in the stock market, most plan to buy and hold to navigate the 2022 Bear 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20:47:24\",\"timezone_offset\":\" +00:00\",\"last_update_summary\":\"We added a list of frequently asked questions. \"}","_last_major_update":"","_search_priority":0,"feature_finder_bot_teaser_enabled":false,"feature_finder_bot_teaser_message":"","feature_finder_bot_teaser_placeholder":"","feature_finder_bot_teaser_suggestions":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":""},"categories":[38411],"tags":[107226],"asset_tag":[],"class_list":["post-994425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-trading","tag-research-post"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bear Market Blues | 7.5 million Canadians have no confidence in stocks<\/title>\n<meta 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