{"id":920890,"date":"2021-05-24T13:07:02","date_gmt":"2021-05-24T17:07:02","guid":{"rendered":"https:\/\/www.finder.com\/ca\/?p=920890"},"modified":"2026-03-09T18:28:26","modified_gmt":"2026-03-09T22:28:26","slug":"pre-ipo-investing","status":"publish","type":"post","link":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing","title":{"rendered":"Investing in pre-IPO stocks"},"content":{"rendered":"<p>Investing in a pre-IPO stock isn\u2019t as straightforward as purchasing publicly traded shares. But there are several ways for investors to back startups before they reach the market regardless of their accreditation status, including crowdfunding platforms and pre-IPO brokers.<\/p><h3>What is a pre-IPO stock?<\/h3><p>Pre-IPO stock is a stock available for purchase before the issuing company goes public in an initial public offering. Also called a pre-IPO placement, this private sale of shares occurs before a company\u2019s official market debut.<\/p><p>This type of pre-IPO investing offers companies the opportunity to raise funds and offset some of the risks associated with the offering. After all, there\u2019s no guarantee a freshly issued stock will do well with the general public, so pre-IPO placements can help counteract the risks of taking a stock public for the first time.<\/p><h3>Why should I invest in private companies?<\/h3><p>Private investors who invest in a pre-IPO placement get to purchase stock ahead of its official release to the public \u2014 typically at a discount. Pre-IPO investors face the same risks as the company issuing the stock, namely that there\u2019s no guarantee the company will do well when it goes public. To reward investors for taking a gamble on pre-IPO stock, many companies offer their pre-IPO placements at a discount.<\/p><p>Beyond the discount, pre-IPO investors have the opportunity to back a company before it\u2019s public and profit from the launch of its stock. These stocks are also better insulated from broad, market-impacting events, which means they tend to be less volatile than those available to the general public.<\/p><article class=\"luna-card luna-card--primary luna-card--border\">\n  <div class=\"luna-card__block\" style=\"padding:0.7em\">\n<span style=\"font-size:0.9em; font-weight: 800; font-style: italic; text-transform: uppercase;\">Dive deeper: <\/span><a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/what-is-an-initial-public-offering-ipo\" style=\"text-decoration:underline; font-size:0.9em;\">What is an initial public offering (IPO)?<\/a>\n<\/div>\n<\/article><h4>How the JOBS Act in the US made it easier to invest in American pre-IPOs<\/h4><p>In 2012, President Barack Obama signed into law the Jumpstart Our Business Startups Act (JOBS Act). The legislation makes it easier for startups to raise capital by loosening Securities and Exchange Commission (SEC) regulations that govern initial public offerings.<\/p><p>The JOBS Act effectively increased the number of shareholders permitted to invest in a company before it must register its stock with the SEC to 2,000. It also opened up pre-IPO investing to up to 500 non-accredited investors, making pre-IPO placements more accessible to retail investors.<\/p><h3>What are the risks of investing in private companies?<\/h3><p>What should I look for when choosing a pre-IPO investment?<br>Reduced volatility and potentially exponential returns make pre-IPO companies an attractive investment opportunity. But before you allocate funds, consider the following:<\/p><ul class=\"list-7\"><li><strong>Time in business.<\/strong> How long has the company been in business? Review its company history and any available data on its balance sheet to get a more accurate picture of its financials. The younger the company, the bigger the risk.<\/li><li><strong>Lock-up period.<\/strong> Find out if the pre-IPO placement you\u2019re interested in plans to impose an investor lock-up period. If so, consider how the stock may perform over the length of time you\u2019d have to hold on to it, and whether you\u2019re willing to weather its trajectory.<\/li><li><strong>Diversification.<\/strong> It may be tempting to hop on the bandwagon of the hottest tech startup, but consider whether the company in question will help or hinder your portfolio diversification strategy.<\/li><\/ul><h3>How to invest in a pre-IPO company<\/h3><p>Investing in a pre-IPO company isn\u2019t as straightforward as buying publicly traded shares. That said, there are a few avenues of opportunity available to those interested in pre-IPO stock:<\/p><ul class=\"list-9\"><li><strong>Crowdfunding platforms.<\/strong> Invest through platforms that offer pre-IPO stocks, like FrontFundr, SeedInvest, Republic or <a href=\"https:\/\/www.finder.com\/ca\/investments\/equityzen-review\">EquityZen<\/a>.<\/li><li><strong>Indirect exposure.<\/strong> It\u2019s common practice for companies to invest in companies, so if you can\u2019t back a stock directly, consider investing in a publicly-traded company that participates in private fundraising.<\/li><li><strong>Pre-IPO placement brokers.<\/strong> Some banks, lending institutions and investment brokers specialize in pre-IPO placements, so you may be able to access pre-IPO stock through a third party.<\/li><li><strong>Become an angel investor.<\/strong> While it\u2019s not a viable option for everyone, becoming an angel investor is one way to back private companies. Angel investors are permitted to participate in pre-IPO placements, so if you already qualify as an accredited investor, consider becoming a full-fledged angel investor and joining a syndicated angel list like AngelList.<\/li><\/ul><article class=\"luna-card luna-card--primary luna-card--border\">\n  <div class=\"luna-card__block\" style=\"padding:0.7em\">\n<span style=\"font-size:0.9em; font-weight: 800; font-style: italic; text-transform: uppercase;\">Related: <\/span><a href=\"https:\/\/www.finder.com\/ca\/stock-trading\" style=\"text-decoration:underline; font-size:0.9em;\">Compare stock brokers<\/a>\n<\/div>\n<\/article><h3>Bottom line<\/h3><p>Pre-IPO companies present a potentially lucrative investment opportunity \u2014 but a lack of financial data may make it difficult to accurately gauge the risks. Before you buy in, <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\">review your platform options across multiple brokers<\/a> to find the account best suited to your investment goals.<\/p><h3>Frequently asked questions<\/h3><ul class=\"luna-accordionGroup accordionGroup\"><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000000\" data-toggle=\"collapse\" data-target=\"#accordion0000000000\">\n        <span class=\"luna-accordion__title\">Can I sell pre-IPO stock?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000000\" data-accordion=\"details\">\n    <div class=\"accordionContent\">It depends. The sale of pre-IPO stock may need to be approved by the issuing company, or a lock-up period may be in effect. If neither applies, you may be able to sell pre-IPO stock to secondary market sites, like SharesPost (must be an accredited investor) or EquityZen.<\/div>\n  <\/div>\n<\/li><\/ul><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block has-padding-small\"><b>Important information:<\/b> Powered by <a href=\"https:\/\/www.finder.com\/ca\/\">Finder.com<\/a>. This information is general in nature and is no substitute for professional advice. It does not take into account your personal situation. This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for most investors. You do not own or have any interest in the underlying asset. Capital is at risk, including the risk of losing more than the amount originally put in, market volatility and liquidity risks. Past performance is no guarantee of future results. Tax on profits may apply. Consider the Product Disclosure Statement and Target Market Determination for the product on the provider's website. Consider your own circumstances, including whether you can afford to take the high risk of losing your money and possess the relevant experience and knowledge. We recommend that you obtain independent advice from a suitably licensed financial advisor before making any trades.<\/div><\/article>\n<div class=\"contentFeed contentFeed--relatedPosts\">\n            <h3 class=\"contentFeed__title\">More on investing<\/h3>\n        <div class=\"contentFeed__carousel\" data-post-count=\"6\">\n                                    <div class=\"fin-carousels fin-carousels--multiple-items-in-view\" id=\"fin-carousel0000000000\" data-items-in-view=\"3\" style=\"--items-in-view: 3\">\n    <div class=\"fin-carousels__container\">\n        <div class=\"fin-carousels__slides\">\n                                <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/buy-spacex-stock\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2026\/04\/SpaceX-3_Supplied_450x250.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"SpaceX\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/buy-spacex-stock\">How to buy SpaceX stock in Canada when it goes public<\/a>            <\/p>        <\/header>        <p>Here\u2019s what we know about the SpaceX IPO plus information on how to buy in from Canada.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/ethereum-treasuries\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/09\/Ethereumlogo_Supplied_450x250.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"Ethereum\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/ethereum-treasuries\">Ethereum treasury companies<\/a>            <\/p>        <\/header>        <p>We break down which companies hold Ethereum, why they\u2019re doing it and what ETH treasuries mean for markets and investors.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/euro-stoxx-50\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/07\/STOXX_Supplied_450x250.jpg?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/07\/STOXX_Supplied_450x250.jpg?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/07\/STOXX_Supplied_450x250.jpg?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/07\/STOXX_Supplied_450x250.jpg\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/07\/STOXX_Supplied_450x250.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/07\/STOXX_Supplied_450x250.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/07\/STOXX_Supplied_450x250.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"STOXX\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/euro-stoxx-50\">How to invest in the EURO STOXX 50<\/a>            <\/p>        <\/header>        <p>Want to invest in the Euro Stoxx 50 in Canada? Explore investment platforms and popular Euro Stoxx 50 index funds.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/best-stocks-little-money\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/beststocksforbeginnerswithlittlemoney_Supplied_450x250.jpg?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/beststocksforbeginnerswithlittlemoney_Supplied_450x250.jpg?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/beststocksforbeginnerswithlittlemoney_Supplied_450x250.jpg?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/beststocksforbeginnerswithlittlemoney_Supplied_450x250.jpg\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/beststocksforbeginnerswithlittlemoney_Supplied_450x250.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/beststocksforbeginnerswithlittlemoney_Supplied_450x250.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/beststocksforbeginnerswithlittlemoney_Supplied_450x250.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"What are the best stocks for beginners with little money?\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/best-stocks-little-money\">What are the best stocks for beginners with little money to invest?<\/a>            <\/p>        <\/header>        <p>Want to dive into investing but don\u2019t have much to spend? Take a look at these types of stocks.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/meme-stocks\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/meme_Supplied_450x250.jpg?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/meme_Supplied_450x250.jpg?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/meme_Supplied_450x250.jpg?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/meme_Supplied_450x250.jpg\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/meme_Supplied_450x250.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/meme_Supplied_450x250.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/02\/meme_Supplied_450x250.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"What are meme stocks?\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/meme-stocks\">Meme stocks: What they are and examples of popular stocks<\/a>            <\/p>        <\/header>        <p>Meme stocks can produce large gains in short periods, but the stocks are volatile.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/how-etfs-work\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2023\/01\/HowdoETFswork_Finder_450x250-1.jpg?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2023\/01\/HowdoETFswork_Finder_450x250-1.jpg?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2023\/01\/HowdoETFswork_Finder_450x250-1.jpg?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2023\/01\/HowdoETFswork_Finder_450x250-1.jpg\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2023\/01\/HowdoETFswork_Finder_450x250-1.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2023\/01\/HowdoETFswork_Finder_450x250-1.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2023\/01\/HowdoETFswork_Finder_450x250-1.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"How do ETFs work?\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/how-etfs-work\">How do ETFs work?<\/a>            <\/p>        <\/header>        <p>Your guide to how ETFs work and whether this type of investment is right for you.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                \n        <\/div>\n    <\/div>\n    <div class=\"fin-carousels__controls\">\n        <button class=\"fin-carousels__nav fin-carousels__nav--prev fin-carousels__nav--disabled\" aria-label=\"Previous slide\">\n            <svg class=\"luna-icon\" style=\"--fill: var(--color-background-main)\">\n                <use href=\"#chevron-left\"><\/use>\n            <\/svg>\n        <\/button>\n        <button class=\"fin-carousels__nav fin-carousels__nav--next fin-carousels__nav--disabled\" aria-label=\"Next slide\">\n            <svg class=\"luna-icon\" style=\"--fill: var(--color-background-main)\">\n                <use href=\"#chevron-right\"><\/use>\n            <\/svg>\n        <\/button>\n    <\/div>\n\n    <div class=\"fin-carousels__dots\" role=\"tablist\" aria-label=\"Carousel navigation\"><!-- Dots will be generated by JavaScript -->\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What to consider before you back a pre-IPO placement.<\/p>\n","protected":false},"author":499,"featured_media":920922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[38411],"tags":[64948,5439,5848,71012,33533],"asset_tag":[],"class_list":["post-920890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-trading","tag-investing","tag-latest-3","tag-money-post","tag-online-trading","tag-share-trading"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pre-IPO Investing: How to Buy Pre-IPO Stocks | Finder Canada<\/title>\n<meta name=\"description\" content=\"The chance to back a soon-to-be public startup is enticing. But limited company data may make it difficult to assess the risk involved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investing in pre-IPO stocks\" \/>\n<meta property=\"og:description\" content=\"The chance to back a soon-to-be public startup is enticing. But limited company data may make it difficult to assess the risk involved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing\" \/>\n<meta property=\"og:site_name\" content=\"Finder Canada\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-24T17:07:02+00:00\" \/>\n<meta name=\"author\" content=\"Shannon Terrell\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shannon Terrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing\"},\"author\":{\"name\":\"Shannon Terrell\",\"@id\":\"https:\/\/www.finder.com\/ca\/#\/schema\/person\/21739fa35e24990823969314469457d1\"},\"headline\":\"Investing in pre-IPO stocks\",\"datePublished\":\"2021-05-24T17:07:02+00:00\",\"dateModified\":\"2024-06-26T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing\"},\"wordCount\":906,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.finder.com\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/5\/2021\/05\/Womanlookingatstocksonphone_GettyImages_250x250.jpg\",\"articleSection\":[\"Stock Trading\"],\"inLanguage\":{\"@type\":\"Language\",\"name\":\"English\",\"alternateName\":\"en\"},\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing\",\"url\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing\",\"name\":\"Pre-IPO Investing: How to Buy Pre-IPO Stocks | Finder Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.finder.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/5\/2021\/05\/Womanlookingatstocksonphone_GettyImages_250x250.jpg\",\"datePublished\":\"2021-05-24T17:07:02+00:00\",\"dateModified\":\"2024-06-26T22:00:00+00:00\",\"description\":\"The chance to back a soon-to-be public startup is enticing. But limited company data may make it difficult to assess the risk involved.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#primaryimage\",\"url\":\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/5\/2021\/05\/Womanlookingatstocksonphone_GettyImages_250x250.jpg\",\"contentUrl\":\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/5\/2021\/05\/Womanlookingatstocksonphone_GettyImages_250x250.jpg\",\"width\":250,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"CA\",\"item\":\"https:\/\/www.finder.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stock Trading\",\"item\":\"https:\/\/www.finder.com\/ca\/stock-trading\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Investing in pre-IPO stocks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.finder.com\/ca\/#website\",\"url\":\"https:\/\/www.finder.com\/ca\/\",\"name\":\"Finder Canada\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.finder.com\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.finder.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.finder.com\/ca\/#organization\",\"name\":\"Finder\",\"url\":\"https:\/\/www.finder.com\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.finder.com\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/05\/Finder-Logo-696x696-1.png\",\"contentUrl\":\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/05\/Finder-Logo-696x696-1.png\",\"width\":1392,\"height\":1392,\"caption\":\"Finder\"},\"image\":{\"@id\":\"https:\/\/www.finder.com\/ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/en.wikipedia.org\/wiki\/Finder_(website)\"],\"description\":\"Every month more than 2 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare everything from bank accounts, personal loans, investing platforms and much more.\",\"email\":\"heythere@finder.com\",\"legalName\":\"Finder\",\"foundingDate\":\"2006-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.finder.com\/ca\/#\/schema\/person\/21739fa35e24990823969314469457d1\",\"name\":\"Shannon Terrell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.finder.com\/ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/2021\/07\/ShannonTerrellheadshot.jpeg\",\"contentUrl\":\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/2021\/07\/ShannonTerrellheadshot.jpeg\",\"caption\":\"Shannon Terrell\"},\"description\":\"Shannon Terrell is a lead writer and spokesperson at NerdWallet and a former editor at Finder, specializing in personal finance. Her writing and analysis on investing and banking has been featured in Bloomberg, Global News, Yahoo Finance, GoBankingRates and Black Enterprise. She holds a bachelor\u2019s degree in communications and English literature from the University of Toronto Mississauga.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/shannon-terrell\/\"],\"url\":\"https:\/\/www.finder.com\/ca\/author\/shannonterrell\",\"jobTitle\":\"Editor\",\"knowsAbout\":[{\"@type\":\"Thing\",\"name\":\"Share trading\"},{\"@type\":\"Thing\",\"name\":\"Robo-advisors\"},{\"@type\":\"Thing\",\"name\":\"Merchant services\"}],\"worksFor\":{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.finder.com\/ca\/#organization\",\"name\":\"Finder\"}}]}<\/script>\n<meta property=\"article:modified_time\" content=\"2024-06-26T22:00:00+00:00\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pre-IPO Investing: How to Buy Pre-IPO Stocks | Finder Canada","description":"The chance to back a soon-to-be public startup is enticing. But limited company data may make it difficult to assess the risk involved.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing","og_locale":"en_US","og_type":"article","og_title":"Investing in pre-IPO stocks","og_description":"The chance to back a soon-to-be public startup is enticing. But limited company data may make it difficult to assess the risk involved.","og_url":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing","og_site_name":"Finder Canada","article_published_time":"2021-05-24T17:07:02+00:00","author":"Shannon Terrell","twitter_misc":{"Written by":"Shannon Terrell","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#article","isPartOf":{"@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing"},"author":{"name":"Shannon Terrell","@id":"https:\/\/www.finder.com\/ca\/#\/schema\/person\/21739fa35e24990823969314469457d1"},"headline":"Investing in pre-IPO stocks","datePublished":"2021-05-24T17:07:02+00:00","dateModified":"2024-06-26T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing"},"wordCount":906,"commentCount":0,"publisher":{"@id":"https:\/\/www.finder.com\/ca\/#organization"},"image":{"@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#primaryimage"},"thumbnailUrl":"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/5\/2021\/05\/Womanlookingatstocksonphone_GettyImages_250x250.jpg","articleSection":["Stock Trading"],"inLanguage":{"@type":"Language","name":"English","alternateName":"en"},"potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing","url":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing","name":"Pre-IPO Investing: How to Buy Pre-IPO Stocks | Finder Canada","isPartOf":{"@id":"https:\/\/www.finder.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#primaryimage"},"image":{"@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#primaryimage"},"thumbnailUrl":"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/5\/2021\/05\/Womanlookingatstocksonphone_GettyImages_250x250.jpg","datePublished":"2021-05-24T17:07:02+00:00","dateModified":"2024-06-26T22:00:00+00:00","description":"The chance to back a soon-to-be public startup is enticing. But limited company data may make it difficult to assess the risk involved.","breadcrumb":{"@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#primaryimage","url":"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/5\/2021\/05\/Womanlookingatstocksonphone_GettyImages_250x250.jpg","contentUrl":"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/5\/2021\/05\/Womanlookingatstocksonphone_GettyImages_250x250.jpg","width":250,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/www.finder.com\/ca\/stock-trading\/pre-ipo-investing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"CA","item":"https:\/\/www.finder.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Stock Trading","item":"https:\/\/www.finder.com\/ca\/stock-trading"},{"@type":"ListItem","position":3,"name":"Investing in pre-IPO stocks"}]},{"@type":"WebSite","@id":"https:\/\/www.finder.com\/ca\/#website","url":"https:\/\/www.finder.com\/ca\/","name":"Finder Canada","description":"","publisher":{"@id":"https:\/\/www.finder.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.finder.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.finder.com\/ca\/#organization","name":"Finder","url":"https:\/\/www.finder.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.finder.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/05\/Finder-Logo-696x696-1.png","contentUrl":"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/05\/Finder-Logo-696x696-1.png","width":1392,"height":1392,"caption":"Finder"},"image":{"@id":"https:\/\/www.finder.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/en.wikipedia.org\/wiki\/Finder_(website)"],"description":"Every month more than 2 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare everything from bank accounts, personal loans, investing platforms and much more.","email":"heythere@finder.com","legalName":"Finder","foundingDate":"2006-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/www.finder.com\/ca\/#\/schema\/person\/21739fa35e24990823969314469457d1","name":"Shannon Terrell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.finder.com\/ca\/#\/schema\/person\/image\/","url":"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/2021\/07\/ShannonTerrellheadshot.jpeg","contentUrl":"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/2021\/07\/ShannonTerrellheadshot.jpeg","caption":"Shannon Terrell"},"description":"Shannon Terrell is a lead writer and spokesperson at NerdWallet and a former editor at Finder, specializing in personal finance. Her writing and analysis on investing and banking has been featured in Bloomberg, Global News, Yahoo Finance, GoBankingRates and Black Enterprise. She holds a bachelor\u2019s degree in communications and English literature from the University of Toronto Mississauga.","sameAs":["https:\/\/www.linkedin.com\/in\/shannon-terrell\/"],"url":"https:\/\/www.finder.com\/ca\/author\/shannonterrell","jobTitle":"Editor","knowsAbout":[{"@type":"Thing","name":"Share trading"},{"@type":"Thing","name":"Robo-advisors"},{"@type":"Thing","name":"Merchant services"}],"worksFor":{"@type":"Organization","@id":"https:\/\/www.finder.com\/ca\/#organization","name":"Finder"}}]},"article_modified_time":"2024-06-26T22:00:00+00:00"},"custom_fields":{"_masthead_subheading":["{\"text\":\"Exponential returns are possible if you get in before the next hot public offering, but uncertainties and a possible lock-up period add risk.\"}"],"_content_type":["niche-content\/information\/how-to"],"_masthead_variant":["{\"id\":\"standard-blue\",\"showFeaturedImage\":false,\"presetId\":\"\",\"shouldUsePrimaryCTAFieldName\":false,\"shouldUseSecondaryCTAFieldName\":false,\"primaryCTA\":null,\"secondaryCTA\":null,\"widgetShortcode\":\"\",\"widgetHeading\":\"\",\"widgetStats\":\"\",\"hasPrioritizedWidget\":false,\"hasMaximizedWidget\":false,\"shouldUseOverrideCTALabel\":false,\"overrideCTA\":null,\"cleanTopPicks\":\"\",\"tilesMenuId\":\"\"}"],"custom_post_template":["single-masthead-two-column.php"]},"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/posts\/920890"}],"collection":[{"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/users\/499"}],"replies":[{"embeddable":true,"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/comments?post=920890"}],"version-history":[{"count":5,"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/posts\/920890\/revisions"}],"predecessor-version":[{"id":1066175,"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/posts\/920890\/revisions\/1066175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/media\/920922"}],"wp:attachment":[{"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/media?parent=920890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/categories?post=920890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/tags?post=920890"},{"taxonomy":"asset_tag","embeddable":true,"href":"https:\/\/www.finder.com\/ca\/wp-json\/wp\/v2\/asset_tag?post=920890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}