{"id":908495,"date":"2021-03-24T14:58:47","date_gmt":"2021-03-24T18:58:47","guid":{"rendered":"https:\/\/www.finder.com\/ca\/?p=908495"},"modified":"2026-03-09T18:28:40","modified_gmt":"2026-03-09T22:28:40","slug":"book-value-vs-market-value","status":"publish","type":"post","link":"https:\/\/www.finder.com\/ca\/stock-trading\/book-value-vs-market-value","title":{"rendered":"Book value vs. market value"},"content":{"rendered":"<p>The market value and book value of a company can help you evaluate the true value of its stocks and the firm\u2019s potential for growth.<\/p><h3>What is the difference between book value and market value?<\/h3><p>Book value and market value are essentially mathematical equations that help you gauge the true worth of a stock and the financial might of the company behind it.<\/p><p>The market value of a company is the price of a share of its stock multiplied by the number of outstanding shares in the open market. Book value is the difference between a company\u2019s total assets and liabilities. Comparing the two can help you determine whether a stock is undervalued, overvalued or generally priced correctly.<\/p><table class=\"luna-table luna-table--responsiveList\"><thead class=\"luna-table__header\"><tr><th style=\"width: 200px;\"><\/th><th style=\"width: 365px;\"><strong>Book value<\/strong><\/th><th style=\"width: 365px;\"><strong>Market value<\/strong><\/th><\/tr><\/thead><tbody class=\"luna-table__body\"><tr><td><strong>Definition<\/strong><\/td><td>A company\u2019s worth based on its financial balance sheets.<\/td><td>What investors are willing to pay for a stock in the primary market<\/td><\/tr><tr><td><strong>What does it measure?<\/strong><\/td><td>The difference between a company\u2019s total assets and total liabilities.<\/td><td>Current stock price multiplied by all outstanding shares in the market.<\/td><\/tr><tr><td><strong>How it\u2019s calculated<\/strong><\/td><td>Total assets \u2013 total liabilities<\/td><td>Current stock price per share X total number of outstanding shares.<\/td><\/tr><tr><td><strong>How often it changes <\/strong><\/td><td>Often reported by companies quarterly or annually<\/td><td>Can change daily<\/td><\/tr><\/tbody><\/table><h3>What is book value?<\/h3><p>Book value is theoretically what all shareholders would get if a company liquidated all its assets and paid off all its liabilities. This is why book value is calculated as the difference between a company\u2019s total assets and total liabilities. Assets include all the company\u2019s financials, including:<\/p><div class=\"u-grid u-grid--gutterCollapse\"><div class=\"u-grid__col u-1\/2@s u-1\/1\"><ul class=\"list-7\"><li>Cash<\/li><li>Short-term investments<\/li><li>Accounts receivable<\/li><\/ul><\/div><div class=\"u-grid__col u-1\/2@s u-1\/1\"><ul class=\"list-7\"><li>Physical property such as real estate, inventory and equipment<\/li><li>Intangibles like brand names and intellectual property if listed on balance sheet<\/li><\/ul><\/div><\/div><div class=\"has-padding-xsmall\"><\/div><p>Total liabilities are everything the company needs to pay back. This can include various liabilities such as:<\/p><div class=\"u-grid u-grid--gutterCollapse\"><div class=\"u-grid__col u-1\/2@s u-1\/1\"><ul class=\"list-7\"><li>Loans and other debt<\/li><li>Accounts payable<\/li><\/ul><\/div><div class=\"u-grid__col u-1\/2@s u-1\/1\"><ul class=\"list-7\"><li>Deferred taxes<\/li><\/ul><\/div><\/div><div class=\"has-padding-xsmall\"><\/div><p>But book value has its limits. For instance, it\u2019s sometimes difficult to measure the value of a company\u2019s intellectual property and other intangibles. You may also need to gather several financial documents to determine the impact of a company that has been depreciating its assets.<\/p><h4>Book value formula<\/h4><p>You can find the book value of a company by subtracting its total liabilities or what it owes from its total assets. Here\u2019s the formula.<\/p><article class=\"luna-card luna-card--shadow\"><div class=\"luna-card__block\"><p style=\"text-align: center; font-size: 17px;\"><b>Book value<\/b> = <b>Total assets<\/b> \u2013 <b>Total liabilities<\/b><\/p><\/div><\/article><p>So how do you find a company\u2019s total assets and liabilities? This information is found on a company\u2019s balance sheet, which is typically found in the investor relations section of a company\u2019s website. You can also try looking up \u201cCompany ABC balance sheet\u201d followed by the current year on Google.<\/p><p>Let\u2019s calculate the book value of a major company like Microsoft. These values are taken from its Earnings Release FY21 Q2.<\/p><ul class=\"list-11\"><li>Total listed assets: $304,137 million<\/li><li>Total liabilities: $173,901 million<\/li><li>Total assets minus total liabilities: $130,236 million<\/li><\/ul><div class=\"has-padding-xsmall\"><\/div><p>You can also skip the math as book value is often reported as \u201cshareholder\u2019s equity\u201d or \u201cstockholder\u2019s equity\u201d on a company\u2019s balance sheet.<\/p><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block\"><h4>What is book value per share (BVPS)?<\/h4><p>If you divide the book value by the number of outstanding shares, you get the book value per share. Outstanding shares are all of a company\u2019s stock shares that people hold in the stock market. This can help you determine whether a stock is undervalued or overvalued. When book value per share is higher than a stock\u2019s market price, it could mean the stock is undervalued.<\/p><p>According to Microsoft, the company had 7,542,215,767 outstanding shares as of January 21, 2021. So its book value per share is roughly $17.27.<\/p><\/div><\/article><h3>What is market value?<\/h3><p>The market value of a company is the current price of a single share of its stock multiplied by the number of outstanding shares held by all shareholders in the market. This is also known as the company\u2019s market capitalization.<\/p><p>It essentially tells you what investors are willing to pay for a company\u2019s stock based on all publicly available information. It also tells you how much shareholders would get if the firm decides to liquidate the company.<\/p><h4>Market value formula<\/h4><p>Also called market capitalization, the market value of a company is the price of a single share of stock multiplied by the number of outstanding shares. Here\u2019s the formula.<\/p><article class=\"luna-card luna-card--shadow\"><div class=\"luna-card__block\"><p style=\"text-align: center; font-size: 17px;\"><b>Market value<\/b> = <b>Price of a single share of company stock<\/b> x <b>Number of outstanding shares trading in the market<\/b><\/p><\/div><\/article><p>Let\u2019s revisit Microsoft. The price of a single share of Microsoft stock is $237.58 as of March 23, 2021, when the Nasdaq closed. It currently has roughly 7,542,215,767 outstanding shares. So if you multiply these 2 figures, Microsoft has a market value of $1.79 trillion.<\/p><h3>How to interpret book value and market value<\/h3><p>The market value and book value of a company can vary by a large margin. Comparing these 2 metrics can help you determine whether a stock is overvalued, undervalued or rightly priced in the market.<\/p><h4>Book value is greater than market value<\/h4><p>If the book value of a company is greater than its market value, it could mean investors aren\u2019t confident about the company\u2019s financial performance or future.<\/p><p>Remember, book value is the value of a company based on its books or balance sheet. Market value depends on what investors are willing to pay for the company\u2019s stock. So if book value is greater than market value, it could mean investors don\u2019t believe the company is worth the price on its books.<\/p><p>But it could also mean the market is wrong in its valuation of a stock, so value investors may seek out these companies in hopes that they can buy the stock and sell it for more than what the market currently values it at.<\/p><p>In other words, they\u2019d be buying stocks at a discount in hopes that it will improve in the future. This scenario might behoove long-term investors, but active day traders may not benefit much from companies that have greater book values than market values.<\/p><h4>Market value is greater than book value<\/h4><p>In some instances, market value may be higher than book value. In our previous example, we found Microsoft has a much larger market value ($1.79 trillion) than book value ($130,236 million).<\/p><p>This could mean the company\u2019s stock is overvalued, which in turn can mean that investors are confident in the company\u2019s future earnings potential. In such cases, investors would be confident paying more for a stock because they believe the company could boost its financial strength based on its current state and plans for the future. But the downside is that the company\u2019s stock may be selling for more than it\u2019s actually worth.<\/p><h4>Book value is equal to market value<\/h4><p>If a company\u2019s book value is equal to its market value, it could simply mean that the market is accurate in its valuation of its stocks. And investors are paying for exactly <a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/how-to-value-a-stock\">what the stocks are worth<\/a>.<\/p><p>This could be a good sign for risk-averse investors who just want to buy stocks for what they are worth and aren\u2019t very interested in timing the market. In other words, this situation may appeal to investors who don\u2019t want to gamble on whether a stock is overvalued or undervalued.<\/p><p>Market value and book value are two useful metrics that can help you determine the true value of a company\u2019s stock. But before you can buy a company\u2019s stock, you need to open a brokerage account.<article class=\"luna-card luna-card--primary luna-card--border\">\n  <div class=\"luna-card__block\" style=\"padding:0.7em\">\n<span style=\"font-size:0.9em; font-weight: 800; font-style: italic; text-transform: uppercase;\">Related: <\/span><a href=\"https:\/\/www.finder.com\/ca\/stock-trading\" style=\"text-decoration:underline; font-size:0.9em;\">Compare stock brokers in Canada<\/a>\n<\/div>\n<\/article><\/p><h3>Bottom line<\/h3><p>Book value and market value can help you gauge a stock\u2019s true value. This can aid in your decision making when buying and trading stocks, and it can guide your investment strategy.<article class=\"luna-card luna-card--primary luna-card--border\">\n  <div class=\"luna-card__block\" style=\"padding:0.7em\">\n<span style=\"font-size:0.9em; font-weight: 800; font-style: italic; text-transform: uppercase;\">Related: <\/span><a href=\"https:\/\/www.finder.com\/ca\/stock-trading\/how-to-buy-stocks\" style=\"text-decoration:underline; font-size:0.9em;\">How to buy stocks in Canada<\/a>\n<\/div>\n<\/article><\/p><h3>Frequently asked questions<\/h3><ul class=\"luna-accordionGroup accordionGroup\"><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000000\" data-toggle=\"collapse\" data-target=\"#accordion0000000000\">\n        <span class=\"luna-accordion__title\">Should I always invest in companies with high market values?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000000\" data-accordion=\"details\">\n    <div class=\"accordionContent\">Not exactly. Some investors believe a high market value means the company is well equipped for future growth and gains and that people are confident in its performance.<div class=\"has-padding-xsmall\"><\/div><p>But it can also mean investors are overconfident and the company is worth more than it actually is. The market value of a company isn\u2019t a perfect measure of a company\u2019s worth. So you should carefully analyze the company\u2019s financials, capacity for growth and other helpful metrics like book value.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000001\" data-toggle=\"collapse\" data-target=\"#accordion0000000001\">\n        <span class=\"luna-accordion__title\">Do bonds have market values?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000001\" data-accordion=\"details\">\n    <div class=\"accordionContent\">Yes. A bond\u2019s market value depends on current interest rates, and it represents the price at which you can sell a bond to another investor before it matures. In other words, it\u2019s the price investors are willing to pay for the bond at any given time.<\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000002\" data-toggle=\"collapse\" data-target=\"#accordion0000000002\">\n        <span class=\"luna-accordion__title\">Do bonds have book values?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000002\" data-accordion=\"details\">\n    <div class=\"accordionContent\">Not exactly. But there is another metric investors look at called par value. This is the price you paid for a bond when it was issued. It\u2019s the amount of money the issuer promises to pay you back on the maturity date.<div class=\"has-padding-xsmall\"><\/div><p>This can differ from market value depending on the interest rate environment and what investors are willing to pay. For example, you may be able to sell a bond for more than you bought it for if its market value goes up before it matures. However, brokers charge a markdown on bonds sold before maturity. This is a commission, typically a percentage, charged against the sales price of the bonds. It\u2019s important to ask about this markdown before choosing to sell early.<\/p><\/div>\n  <\/div>\n<\/li><\/ul><div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;\">Sources<\/h3>\n<div id=\"lazy0000000000\"><\/div>\n<script type=\"application\/json\" id=\"lazyloaded-assets-json-lazy0000000000\" class=\"lazyloaded-assets-json\">{\"critical-scripts\":[],\"scripts\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.de087a0da9824e407767.js\"],\"styles\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.87684078d471e76125dd.css\"]}<\/script><\/div><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block has-padding-small\"><b>Important information:<\/b> Powered by <a href=\"https:\/\/www.finder.com\/ca\/\">Finder.com<\/a>. This information is general in nature and is no substitute for professional advice. It does not take into account your personal situation. This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for most investors. You do not own or have any interest in the underlying asset. Capital is at risk, including the risk of losing more than the amount originally put in, market volatility and liquidity risks. Past performance is no guarantee of future results. Tax on profits may apply. Consider the Product Disclosure Statement and Target Market Determination for the product on the provider's website. Consider your own circumstances, including whether you can afford to take the high risk of losing your money and possess the relevant experience and knowledge. We recommend that you obtain independent advice from a suitably licensed financial advisor before making any trades.<\/div><\/article>\n<div class=\"contentFeed contentFeed--relatedPosts\">\n            <h3 class=\"contentFeed__title\">More on investing<\/h3>\n        <div class=\"contentFeed__carousel\" data-post-count=\"6\">\n                                    <div class=\"fin-carousels fin-carousels--multiple-items-in-view\" id=\"fin-carousel0000000000\" data-items-in-view=\"3\" style=\"--items-in-view: 3\">\n    <div class=\"fin-carousels__container\">\n        <div class=\"fin-carousels__slides\">\n                                <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/investments\/long-term-investments\">            <picture>                <source type=\"image\/webp\" 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https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2021\/07\/retiredcoupleonvacation_GettyImages_450x250.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"Happy senior couple relaxing on deck chairs at beach\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Investments<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/investments\/retirement-planning\">Retirement planning<\/a>            <\/p>        <\/header>        <p>Get actionable tips on how to prepare for your ideal retirement.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/investments\/forex-trading\/foreign-exchange-option\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2017\/03\/ManTradingForexInHisCellphone_GettyImages_450x250.png?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2017\/03\/ManTradingForexInHisCellphone_GettyImages_450x250.png?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2017\/03\/ManTradingForexInHisCellphone_GettyImages_450x250.png?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2017\/03\/ManTradingForexInHisCellphone_GettyImages_450x250.png\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2017\/03\/ManTradingForexInHisCellphone_GettyImages_450x250.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2017\/03\/ManTradingForexInHisCellphone_GettyImages_450x250.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2017\/03\/ManTradingForexInHisCellphone_GettyImages_450x250.png?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"Man initiating forex trade on his cellphone\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Forex Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/investments\/forex-trading\/foreign-exchange-option\">What are forex options?<\/a>            <\/p>        <\/header>        <p>A foreign exchange option offers flexibility and could insulate you from poor exchange rates.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/investments\/equityzen-review\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/Equityzenlogo_Supplied_450x250.png?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/Equityzenlogo_Supplied_450x250.png?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/Equityzenlogo_Supplied_450x250.png?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/Equityzenlogo_Supplied_450x250.png\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/Equityzenlogo_Supplied_450x250.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/Equityzenlogo_Supplied_450x250.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/Equityzenlogo_Supplied_450x250.png?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"EquityZen logo\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Investments<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/investments\/equityzen-review\">What is EquityZen and is it available to Canadian investors?<\/a>            <\/p>        <\/header>        <p>Invest in companies before they go public, but only if you\u2019re an accredited investor.  <\/p>                    <\/div>        <\/article>            \n<\/div>\n                    <div class=\"fin-carousel-item\">\n                <article class=\"luna-card luna-card--stretch\">        <figure class=\"luna-card__figure\">        <a href=\"https:\/\/www.finder.com\/ca\/investments\/real-estate-investing\">            <picture>                <source type=\"image\/webp\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/realestateinvestment_Supplied_450x250.jpg?fit=180&amp;webp=1 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/realestateinvestment_Supplied_450x250.jpg?fit=360&amp;webp=1 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/realestateinvestment_Supplied_450x250.jpg?fit=450&amp;webp=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\"><\/source>                <img decoding=\"async\" class=\"luna-image\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5IiBoZWlnaHQ9IjUiIHN0eWxlPSJiYWNrZ3JvdW5kLWNvbG9yOiAjRjVGNkY3OyIvPg==\" data-src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/realestateinvestment_Supplied_450x250.jpg\" data-srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/realestateinvestment_Supplied_450x250.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/realestateinvestment_Supplied_450x250.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2020\/10\/realestateinvestment_Supplied_450x250.jpg?fit=450 450w\" data-sizes=\"(max-width: 600px) 100vw, 35vw\" alt=\"Real estate investment\" loading=\"lazy\">            <\/picture>        <\/a>    <\/figure>        <div class=\"luna-card__block\">                            <div class=\"contentFeed__pills\">                                                    <span class=\"contentFeed__pill contentFeed__pill--category\">Stock Trading<\/span>                            <\/div>                        <header>            <p class=\"luna-card__title luna-card__title--small\">                <a href=\"https:\/\/www.finder.com\/ca\/investments\/real-estate-investing\">Real estate investment<\/a>            <\/p>        <\/header>        <p>Check out these real estate investment options from REITs and rentals to mutual funds, house flipping and more.<\/p>                    <\/div>        <\/article>            \n<\/div>\n                \n        <\/div>\n    <\/div>\n    <div class=\"fin-carousels__controls\">\n        <button class=\"fin-carousels__nav fin-carousels__nav--prev fin-carousels__nav--disabled\" aria-label=\"Previous slide\">\n            <svg class=\"luna-icon\" style=\"--fill: var(--color-background-main)\">\n                <use href=\"#chevron-left\"><\/use>\n            <\/svg>\n        <\/button>\n        <button 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Learn more in this guide.<\/p>\n","protected":false},"author":985,"featured_media":908505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[38411],"tags":[2483,64948,5439,71012,33533],"asset_tag":[],"class_list":["post-908495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-trading","tag-guide","tag-investing","tag-latest-3","tag-online-trading","tag-share-trading"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Book Value vs Market Value: Understand the Difference | Finder Canada<\/title>\n<meta name=\"description\" content=\"Book value and market value indicate whether a stock is overvalued, undervalued or priced appropriately. 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