YouTube can help you:<\/h4>- Drive substantial traffic to your website and increase sales<\/li>
- Forge a dedicated community of loyal fans and customers<\/li>
- Encourage customers to promote your products\/services<\/li>
- Increase profits with AdSense revenue and merchandise sales<\/li>
- Add extra value to your business by circulating instructional videos for your products<\/li>
- Advertise new product features or services<\/li>
- Boost your credibility<\/li>
- Tap into new markets, especially the US<\/li><\/ul><\/div><\/article>
What do I need to start a YouTube channel?<\/h3>
Surprisingly, you need very little to start a YouTube channel for business purposes. At the very minimum, you can get by using a smartphone with a decent camera and internet connectivity. In Canada, some of the top sites for buying YouTube channel equipment include:<\/p>
- Amazon<\/li>
- Best Buy<\/a><\/li>
- Henry's<\/a><\/li>
- Costco<\/li>
- Newegg<\/a><\/li><\/ul><\/div>
- The Source<\/li>
- Walmart<\/a><\/li>
- Lenovo<\/a><\/li>
- eBay<\/li>
- Microsoft Store<\/li><\/ul><\/div><\/div>Even though you don\u2019t need much to get started, if you\u2019re serious about making a go of YouTube, you should invest in some basic equipment.
Basic YouTube kit<\/h4>
The actual equipment you\u2019ll need depends on your business. For example, a drain specialist filming on location will need a different set-up than someone shooting in a warehouse or office.<\/p>
![\"GoPro,](\"https:\/\/www.finder.com\/finder-au\/wp-uploads\/2020\/04\/CamerasYouTube_supplied_738x410.jpg\" "\\"Image:")
<\/p>
Camera (required)<\/h5>
You\u2019ll need some sort of camera to get filming. It could be as simple as a modern smartphone (especially if you purchase an aftermarket mic to improve the audio).<\/p>
A DSLR-type camera would work well, as you have swappable lenses, the ability to zoom and HD movie recording in most devices. You might prefer a camcorder-style device that shoots in 4K, a very common resolution in small form factors. Even if you don\u2019t want to publish videos in 4K, you can film in the higher resolution and crop your video, giving you more creative options when editing.<\/p>
If you want something smaller, a GoPro action camera or similar can work if you hook it up to an aftermarket microphone.<\/p>
![\"Picture](\"https:\/\/www.finder.com\/finder-au\/wp-uploads\/2020\/04\/RodeLavMicRodeShotgunMicZoomH4n_supplied_738x410.jpg\" "\\"Image:")
<\/p>
Microphone (required)<\/h5>
It\u2019s tempting to concentrate on the camera, but your microphone is really important too. Poor sound quality may put off some people more quickly than visual problems. So, invest a good amount of funds into a decent microphone or sound recording device, as on-board mics tend to be pretty low quality.<\/p>
There are many different types of microphones. To narrow it down, use a shotgun, condenser or lavalier mic if you\u2019re only recording in reasonably controlled environments.<\/p>
Check out R\u00d8DE, which produces mics to suit everyone from YouTubers using a smartphone right up to professional-grade broadcasters mics. Remember to put on a windshield when outdoors.<\/p>
![\"Manfrotto](\"https:\/\/www.finder.com\/finder-au\/wp-uploads\/2020\/04\/ManfrottoTripodDJIRoninGimbalNeweerVideoCage_supplied_738x410.jpg\" "\\"Image:")
<\/p>
Tripod (optional)<\/h5>
A tripod is useful if you\u2019re filming solo. It\u2019ll keep your shot steady, while giving you the option of pan and tilts. Shaky handheld footage can be a big put-off. If you\u2019re fortunate enough to have someone to operate your camera, you might be able to skip this one.<\/p>
If you\u2019ll be doing more handheld shooting, look for a camera cage, a grip or even a motorized gimbal to stabilize your footage.<\/p>
![\"Laptop](\"https:\/\/www.finder.com\/finder-au\/wp-uploads\/2020\/04\/MacPCComputer_supplied_738x410.jpg\" "\\"Image:")
<\/p>
Computer (required)<\/h5>
You\u2019ll need a computer to edit your videos. It doesn\u2019t have to be too fancy or powerful, although editing 4K footage and working with motion graphics requires more computing muscle.<\/p>
Some YouTubers like the portability of a laptop, which offers the ability to edit videos anywhere. But if you want higher computing power and a device that\u2019s comfortable to use over long periods, look at a desktop instead.<\/p>
You can get multiple monitors, but you don\u2019t need to. Make sure you get something with a decent graphics card, a meaty CPU and a good chunk of memory.<\/p>
![\"Picture](\"https:\/\/www.finder.com\/finder-au\/wp-uploads\/2020\/04\/iMovieVideoEditor_supplied_738x410.jpg\" "\\"Image:")
<\/p>
Software (required)<\/h5>
You can edit videos for free with programs that come built into your operating system. On Macs, there\u2019s iMovie, and Windows has the Clipchamp video editor (Windows 11) or the Photos app (Windows 10), which includes a basic video editor.<\/p>
Alternatively, you can go for a more advanced program. Use a free program like Blender, Lightworks or Shotcut. Or, you might choose to invest in a dedicated, professional-grade app like Adobe Premiere Pro, Final Cut Pro X or VEGAS Pro.<\/p>
![\"LED](\"https:\/\/www.finder.com\/finder-au\/wp-uploads\/2020\/04\/CameraVideoLights_supplied_738x410.jpg\" "\\"Image:")
<\/p>
Lighting (optional, but recommended)<\/h5>
It\u2019ll reflect well on your business if you make your footage it look as good as possible. Lighting is one of the key ways to achieve that. It doesn\u2019t cost much to get a simple LED light video light that mounts on your camera\u2019s hot shoe mount or a light that lives on an adjustable stand. These help if you\u2019re filming in a gloomy office, as it\u2019s surprising how dim standard office lighting is.<\/p>
If you want more, purchase a three-point lighting kit. With a key light, fill light and backlight, you\u2019ll have an evenly lit face with a flattering lack of shadows, while the backlight will cast a subtle glow on the back of your head, separating you from the background.<\/p>
Location\/studio-style set (optional, but it\u2019ll take your channel to the next level)<\/h5>
If you\u2019re filming on your business premises or in one spot, set up a studio. It doesn\u2019t have to be anything too flashy, but it should look better than simply sitting in your office desk with messy heaps of paperwork behind you.<\/p>
Backdrop kits are sold online, from plain, professional black-and-white screens to patterned ones. You could even get really fancy and purchase a green screen, which lets you add in a digital backdrop via your video editor.<\/p>
If you\u2019re presenting tutorials, set up a workbench or countertop in front of your camera, so you\u2019re naturally face-to-face with the audience. It\u2019s possible to film over your shoulder, so go with the style that suits you and your business. To easily make a pro-looking, branded set, creatively display elements like your logo and other products.<\/p>\n\n\n\n![\"Freecash](\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/5\/2025\/03\/FreeCash_Supplied_1800x1000.jpg\" "\\"Image:")
\n<\/div>\n\nEarn income completing surveys & playing games<\/p>\n
\n- Exclusive:<\/b><\/span> Get an extra $40 digital Visa card<\/b> from Finder<\/span><\/li>\n
- Get a $10 sign-up bonus<\/b> from Freecash when you start your first offer<\/li>\n
- Make an average of $300 per offer<\/li>\n<\/ul>\n<\/div>\n\n
What do I need to start a YouTube channel?<\/h3>
Surprisingly, you need very little to start a YouTube channel for business purposes. At the very minimum, you can get by using a smartphone with a decent camera and internet connectivity. In Canada, some of the top sites for buying YouTube channel equipment include:<\/p>
- Amazon<\/li>
- Best Buy<\/a><\/li>
- Henry's<\/a><\/li>
- Costco<\/li>
- Newegg<\/a><\/li><\/ul><\/div>
- The Source<\/li>
- Walmart<\/a><\/li>
- Lenovo<\/a><\/li>
- eBay<\/li>
- Microsoft Store<\/li><\/ul><\/div><\/div>Even though you don\u2019t need much to get started, if you\u2019re serious about making a go of YouTube, you should invest in some basic equipment.
Basic YouTube kit<\/h4>
The actual equipment you\u2019ll need depends on your business. For example, a drain specialist filming on location will need a different set-up than someone shooting in a warehouse or office.<\/p>
<\/p>Camera (required)<\/h5>
You\u2019ll need some sort of camera to get filming. It could be as simple as a modern smartphone (especially if you purchase an aftermarket mic to improve the audio).<\/p>
A DSLR-type camera would work well, as you have swappable lenses, the ability to zoom and HD movie recording in most devices. You might prefer a camcorder-style device that shoots in 4K, a very common resolution in small form factors. Even if you don\u2019t want to publish videos in 4K, you can film in the higher resolution and crop your video, giving you more creative options when editing.<\/p>
If you want something smaller, a GoPro action camera or similar can work if you hook it up to an aftermarket microphone.<\/p>
<\/p>Microphone (required)<\/h5>
It\u2019s tempting to concentrate on the camera, but your microphone is really important too. Poor sound quality may put off some people more quickly than visual problems. So, invest a good amount of funds into a decent microphone or sound recording device, as on-board mics tend to be pretty low quality.<\/p>
There are many different types of microphones. To narrow it down, use a shotgun, condenser or lavalier mic if you\u2019re only recording in reasonably controlled environments.<\/p>
Check out R\u00d8DE, which produces mics to suit everyone from YouTubers using a smartphone right up to professional-grade broadcasters mics. Remember to put on a windshield when outdoors.<\/p>
<\/p>Tripod (optional)<\/h5>
A tripod is useful if you\u2019re filming solo. It\u2019ll keep your shot steady, while giving you the option of pan and tilts. Shaky handheld footage can be a big put-off. If you\u2019re fortunate enough to have someone to operate your camera, you might be able to skip this one.<\/p>
If you\u2019ll be doing more handheld shooting, look for a camera cage, a grip or even a motorized gimbal to stabilize your footage.<\/p>
<\/p>Computer (required)<\/h5>
You\u2019ll need a computer to edit your videos. It doesn\u2019t have to be too fancy or powerful, although editing 4K footage and working with motion graphics requires more computing muscle.<\/p>
Some YouTubers like the portability of a laptop, which offers the ability to edit videos anywhere. But if you want higher computing power and a device that\u2019s comfortable to use over long periods, look at a desktop instead.<\/p>
You can get multiple monitors, but you don\u2019t need to. Make sure you get something with a decent graphics card, a meaty CPU and a good chunk of memory.<\/p>
<\/p>Software (required)<\/h5>
You can edit videos for free with programs that come built into your operating system. On Macs, there\u2019s iMovie, and Windows has the Clipchamp video editor (Windows 11) or the Photos app (Windows 10), which includes a basic video editor.<\/p>
Alternatively, you can go for a more advanced program. Use a free program like Blender, Lightworks or Shotcut. Or, you might choose to invest in a dedicated, professional-grade app like Adobe Premiere Pro, Final Cut Pro X or VEGAS Pro.<\/p>
<\/p>Lighting (optional, but recommended)<\/h5>
It\u2019ll reflect well on your business if you make your footage it look as good as possible. Lighting is one of the key ways to achieve that. It doesn\u2019t cost much to get a simple LED light video light that mounts on your camera\u2019s hot shoe mount or a light that lives on an adjustable stand. These help if you\u2019re filming in a gloomy office, as it\u2019s surprising how dim standard office lighting is.<\/p>
If you want more, purchase a three-point lighting kit. With a key light, fill light and backlight, you\u2019ll have an evenly lit face with a flattering lack of shadows, while the backlight will cast a subtle glow on the back of your head, separating you from the background.<\/p>
Location\/studio-style set (optional, but it\u2019ll take your channel to the next level)<\/h5>
If you\u2019re filming on your business premises or in one spot, set up a studio. It doesn\u2019t have to be anything too flashy, but it should look better than simply sitting in your office desk with messy heaps of paperwork behind you.<\/p>
Backdrop kits are sold online, from plain, professional black-and-white screens to patterned ones. You could even get really fancy and purchase a green screen, which lets you add in a digital backdrop via your video editor.<\/p>
If you\u2019re presenting tutorials, set up a workbench or countertop in front of your camera, so you\u2019re naturally face-to-face with the audience. It\u2019s possible to film over your shoulder, so go with the style that suits you and your business. To easily make a pro-looking, branded set, creatively display elements like your logo and other products.<\/p>
\n \n\n\n\n<\/div>\n\nEarn income completing surveys & playing games<\/p>\n
- \n
- Exclusive:<\/b><\/span> Get an extra $40 digital Visa card<\/b> from Finder<\/span><\/li>\n
- Get a $10 sign-up bonus<\/b> from Freecash when you start your first offer<\/li>\n
- Make an average of $300 per offer<\/li>\n<\/ul>\n<\/div>\n
\n - Get a $10 sign-up bonus<\/b> from Freecash when you start your first offer<\/li>\n
- Lenovo<\/a><\/li>
- Henry's<\/a><\/li>