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Top 10 tech stocks to buy

From Apple and Google to Tesla and Twitter, here are the biggest tech companies to keep an eye on.

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Popular Technology Stocks Jump to List

Tech companies like Apple, Amazon, Facebook and Google have irreversibly changed our society and everyday life. Increasingly, investors are buying stock in tech companies as a long-term investment. We’ve rounded up 10 of the most popular tech stocks investors are eyeing to help you decide whether to dive into this promising sector.

Most popular tech stocks

Many of the world’s biggest tech companies are based in the US and listed on either the NASDAQ or New York Stock Exchange. They’ve collectively earned the nickname FAANG — an acronym for 5 popular stocks: Facebook, Amazon, Apple, Netflix and Alphabet (the G a nod to Google, which is now under its umbrella of companies).

Amazon (AMZN)Amazon logo

There’s no question that Amazon has changed the face of e-commerce, allowing online shoppers access to a huge range of items through one site. At the forefront of technological innovations — from drone-delivered groceries to smart-home technology — Amazon consistently ranks among the most popular choices for investors.

Get started in our guide to buying Amazon stock.

Apple (AAPL)Apple logo

Apple is one of the biggest brands in the world, revolutionizing the way we communicate — and even the aesthetics of personal design. Whether it’s the ubiquitous iPhone or sleek MacBook, Apple is a key part of day-to-day life to the tune of 800 million products sold globally since its start.

Learn more about investing in Apple.

Alphabet (GOOG)Alphabet logo (Google parent company)

Alphabet is best known as the parent company of Google — home of finding information to answer the world’s questions. Google leads the way in global innovation, from driverless cars to new forms of AI.

Get in on the action with our guide to investing in Alphabet.

Dropbox (DBX)Dropbox logo

Dropbox is a widely used file-hosting service founded in 2007. Operating on a “freemium” business model — where users pay to upgrade to a premium service — Dropbox allows its users to store and share files online. Since expanding its reach globally, Dropbox is now one of the leading names in online cloud storage, making it a top choice among tech investors.

See our useful guide for buying Dropbox stock for details.


IBM is a long-respected name in the business world. Operating in more than 170 countries worldwide, it’s expanded beyond its dominance in computers to launch forays into AI and blockchain technology.

Learn how to buy this blue-chip mainstay in our guide to buying stock in IBM.

Facebook (FB)Facebook logo

Facebook is the most popular social media platform in the world. Boasting more than 1 billion daily active users worldwide, along with Google it’s a gatekeeper to the advertising industry. Facebook also owns Instagram and WhatsApp, giving it a stranglehold on the day-to-day activities of nearly a sixth of the world’s population. It’s had a rough time in 2018, not least because of huge concerns over security and privacy.

Learn more about investing in this social media giant with our guide to buying Facebook stock.

Microsoft (MSFT)Microsoft logo

Microsoft is the company behind MSN, Word, Skype and Xbox. It’s an iconic business that manages to maintain a dominant position in the PC market year after year, so it’s no surprise those interested in tech stocks often look to invest in Microsoft.

Get the details in our Microsoft stock guide.

Netflix (NFLX)Netflix logo

Since revolutionizing the way we watch and talk about TV, Netflix has branched out into production and creating original content. More than 90 million subscribers make Netflix the most popular movie streaming service in the world, though new competition joins the market nearly weekly.

Learn more about investing in this household name with our step-by-step guide to buying Netflix stock.

Tesla (TSLA)Tesla logo

Tesla is a multinational automotive and energy company that specializes in electric vehicles, energy storage and solar panels. With the eclectic Elon Musk at the helm, it’s on a mission to “accelerate the world’s transition to sustainable energy.” Tesla’s had a turbulent history since about 2018, fueled by Musk’s outbursts, a multiyear low in mid-2019 and then an extreme breakout to new highs in early 2020.

Get in the know before investing with our specialized guide to Tesla stock.

Twitter (TWTR)Picture not described

Twitter is among the biggest social media platforms, with more than 300 million monthly users worldwide tweeting and retweeting what’s trending. Serving everyday people, politicians, celebrities and more, Twitter is at the heart of breaking news and comedy.

Read our guide to buying stock in Twitter.

Canadian tech stocks to watch

Looking to buy tech stocks listed on the TSX? These are some of the notable players on the Canadian tech stock scene:

  • Photon Control Inc. (TSX: PHO)
  • Nuvei Corporation (TSX: NVEI)
  • The Descartes Systems Group Inc (TSX: DSG)
  • Enghouse Systems Limited (TSX: ENGH)
  • Farmers Edge Inc. (TSX: FDGE)
  • Open Text Corporation (TSX: OTEX)

A general investor’s checklist

Take time to learn the basics before investing in any company or sector, asking simple questions like:

  • What does the company do? Can you explain what the company does in a few sentences? If not, you might want to go back and flesh in knowledge gaps so that you’re on more solid footing.
  • Is it earning a profit? Tech companies can operate for years before breaking even. Popular brands like Zillow, Square, Uber, Pinterest, and even Tesla weren’t yet profitable in 2019. Consider a company’s profitability and where its financial trajectory is headed.
  • Who are its main competitors? Every company works alongside competitors. Before you invest, identify whether the company is the market leader, a newcomer or a fast-growing disrupter. If the company you’re interested in is global, keep an eye on foreign competition too.
  • Who runs the company? You may not be able compete with the knowledge of wealth management companies and banks, but you can still do your homework. Review the company’s website or find trusted analysis to glean insights about its stability and management style.
  • Is its position sustainable? If you’re investing for the long term, sustainability is key. Research bureaucratic, financial, industrial or technological barriers to its growth.

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Bottom line

We live in an age of abundant innovation that’s pushed tech companies to lead the stock market’s longest bull run. If the fast-paced world of technology has caught your eye, look to popular stocks and potential leaders of tomorrow available through mainstream brokers. Get started with building your portfolio by comparing online trading platforms.

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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