How to buy General Mills (GIS) stocks

Learn how to easily invest in General Mills stocks.

General Mills is a packaged foods business based in the US. General Mills shares (GIS) are listed on the NYSE and all prices are listed in US Dollars.

Its last market close was $58.82 – a decrease of 2.19% over the previous week. General Mills employs 34,000 staff and has a trailing 12-month revenue of around $19.8 billion.

Our top picks for where to buy General Mills stock

Best for Beginners

Go to site
Easy to use app
  • $200 or more cash back offer
  • Get 100 free trades
  • Best platform for beginners

Best Overall

Go to site
Low margin rates
  • Access to international stock exchanges
  • Low margin rates
  • Powerful research tools

Best for Low Fees

Go to site
CA & US trading
  • 6% cash rebate plus $2,200 in trading perks
  • Low transaction fees
  • Easy-to-use app

How to buy General Mills stock

  1. Choose a stock trading platform. Compare investment platforms.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – GIS. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

Buy General Mills stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

1 - 6 of 6
Product CAFST Finder Score Available Asset Types Account Types Stock Trading Fee Account Fee Offer
Interactive Brokers logo
Finder Score
Stocks, Bonds, Options, Index Funds, ETFs, Currencies, Futures
RRSP, TFSA, Personal, Joint
min $1.00, max 0.5%
$0
CIBC logo
Finder Score
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, Precious Metals, IPOs
RRSP, RESP, RRIF, TFSA, Personal, Joint
$6.95
$0 if conditions met, or $100
Get 100 free trades when you open a CIBC Investor’s Edge account using promo code EDGE2425. Plus, get $200 or more cash back. Valid until March 31, 2025.
Moomoo logo
Finder Score
Stocks, Options, ETFs
RRSP, TFSA, Personal
$0.014/stock
$0
Enjoy a 6% cash rebate, plus $2,200 in trading perks.
RBC Direct Investing logo
Finder Score
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, Precious Metals, IPOs
RRSP, RESP, RRIF, TFSA, Personal, Joint, Business
$6.95 - $9.95
$0 if conditions met, otherwise $25/quarter
Get a $300 cash bonus and up to 500,000 Avion points when you open your first eligible RBC Direct Investing account. Plus, get 50 commission-free trades to use within one year of account opening. Conditions apply. Offer ends March 3, 2025
Questrade logo
Finder Score
Stocks, Bonds, Options, Mutual Funds, ETFs, Forex, GICs, Precious Metals, IPOs
RRSP, RESP, RRIF, TFSA, Personal
$4.95 - $9.95
$0
Qtrade logo
Finder Score
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
RRSP, RESP, RRIF, TFSA, Personal, Joint
$6.95 - $8.75
$0 if conditions met, otherwise $25/quarter
Get 1% cashback or more, a $150 sign-up bonus & unlimited free trades until April 30th, 2025.
loading

Finder Score for stock trading platforms

To make comparing even easier we came up with the Finder Score. Trading costs, account fees and features across 10+ stock trading platforms and apps are all weighted and scaled to produce a score out of 10. The higher the score the better the platform - simple.

Read the full methodology

General Mills stock price (NYSE: GIS)

Use our graph to track the performance of GIS stocks over time.

General Mills stocks at a glance

Information last updated 2025-02-06.
Latest market close$58.82
52-week range$57.94 - $74.50
50-day moving average $62.84
200-day moving average $67.36
Wall St. target price$70.27
PE ratio 12.8783
Dividend yield $0 (3.64%)
Earnings per share (TTM) $4.60

Is it a good time to buy General Mills stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

General Mills price performance over time

Historical closes compared with the close of $59.24 from 2025-02-06

1 week (2025-01-31) -1.50%
1 month (2025-01-08) -2.84%
3 months (2024-11-08) -9.58%
6 months (2024-08-08) -14.19%
1 year (2024-02-07) -7.02%
2 years (2023-02-07) -16.79%
3 years (2022-02-07) 61.8331
5 years (2020-02-07) 34.38%

Is General Mills stock undervalued or overvalued?

Valuing General Mills stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of General Mills's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

General Mills's P/E ratio

General Mills's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 13x. In other words, General Mills shares trade at around 13x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stock or simply that they're under-valued.

General Mills's PEG ratio

General Mills's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.3122. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into General Mills's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

General Mills's EBITDA

General Mills's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $4.2 billion.

The EBITDA is a measure of a General Mills's overall financial performance and is widely used to measure a its profitability.

General Mills financials

Revenue TTM $19.8 billion
Operating margin TTM 17.5%
Gross profit TTM $6.9 billion
Return on assets TTM 7.25%
Return on equity TTM 24.17%
Profit margin 12.14%
Book value $16.81
Market Capitalization $32.7 billion

TTM: trailing 12 months

General Mills's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like General Mills.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

General Mills's total ESG risk score

Total ESG risk: 27.62

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and General Mills's overall score of 27.62 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like General Mills is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

General Mills's environmental score

Environmental score: 12.04/100

General Mills's environmental score of 12.04 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that General Mills is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

General Mills's social score

Social score: 12.75/100

General Mills's social score of 12.75 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that General Mills is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

General Mills's governance score

Governance score: 8.32/100

General Mills's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that General Mills is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

General Mills's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. General Mills scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that General Mills has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

General Mills Inc was last rated for ESG on: 2019-01-01.

Total ESG score 27.62
Total ESG percentile 36.94
Environmental score 12.04
Environmental score percentile 5
Social score 12.75
Social score percentile 5
Governance score 8.32
Governance score percentile 5
Level of controversy 2

General Mills stock dividends

51%

Dividend payout ratio: 51.4% of net profits

Recently General Mills has paid out, on average, around 100% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), General Mills shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In General Mills's case, that would currently equate to about $0 per share.

General Mills's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

General Mills's most recent dividend payout was on 30 April 2025. The latest dividend was paid out to all shareholders who bought their stocks by 9 January 2025 (the "ex-dividend date").

Have General Mills's stocks ever split?

General Mills's stocks were split on a 2:1 basis on 8 June 2010 . So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your General Mills stocks – just the quantity. However, indirectly, the new 50% lower stock price could have impacted the market appetite for General Mills stocks, which in turn could have impacted General Mills's stock price.

General Mills stock price volatility

Over the last 12 months, General Mills's stocks have ranged in value from as little as $57.94 up to $74.4961. A popular way to gauge a stock's volatility is its "beta."

Beta is a measure of a stocks volatility in relation to the market. The market (NYSE average) beta is 1, while General Mills's is 0.107. This would suggest that General Mills's stocks are less volatile than average (for this exchange).

General Mills overview

General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Tastefuls, Total, Totino's , Trix, True Chews, True Solutions, Wanchai Ferry, Wheaties, Wilderness, and Yoki brands. The company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores.

Frequently asked questions

What percentage of General Mills is owned by insiders or institutions?
Currently 0.264% of General Mills stocks are held by insiders and 79.6% by institutions.
How many people work for General Mills?
Latest data suggests 34,000 work at General Mills.
When does the fiscal year end for General Mills?
General Mills's fiscal year ends in May.
Where is General Mills based?
General Mills's address is: One General Mills Boulevard, Minneapolis, MN, United States, 55426
What is General Mills's ISIN number?
General Mills's international securities identification number is: US3703341046
What is General Mills's CUSIP number?
General Mills's Committee on Uniform Securities Identification Procedures number is: 370334104
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

More on investing

More guides on Finder

Go to site