4 advertising stocks to watch

The best advertising stocks depend on your portfolio and investment goals—while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

4 popular advertising stocks to watch

We round up a selection of stocks in or related to the marketing industry, weighting the list more heavily towards popular mid- and large-cap stocks.

1. Interpublic Group of Companies (IPG)
2. Fluent (FLNT)
3. Omnicom Group (OMC)
4. WPP PLC ADR (WPP)

Compare investment accounts that help you research stocks

The advertising stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering advertising stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

How to invest in advertising stocks

1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps in Canada.
2. Sign up for an account. Provide your personal information and sign up.
3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like IPG or FLNT.
5. Place your order. Buy the stock. It's that simple.

Learn more about popular advertising stocks

We round up a selection of stocks in or related to the marketing industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

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1. Interpublic Group of Companies (IPG)

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in three segments: Media, Data & Engagement Solutions, Integrated Advertising & Creativity Led Solutions, and Specialized Communications & Experiential Solutions.

• Previous close price: $31.06
• Market capitalization: $11,594,494,976
• 1 year performance: 7.72%
• P/E ratio: 11.4333

Buy IPG stock on Interactive Brokers

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2. Fluent (FLNT)

Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments.

• Previous close price: $2.91
• Market capitalization: $47,747,192
• 1 year performance: 567.40%

Buy FLNT stock on Interactive Brokers

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3. Omnicom Group (OMC)

Omnicom Group Inc. , together with its subsidiaries, offers advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising and media, precision marketing, commerce and branding, experiential, execution and support, public relations, and healthcare.

• Previous close price: $101.72
• Market capitalization: $19,733,157,888
• 1 year performance: 38.53%
• P/E ratio: 13.9502

Buy OMC stock on Interactive Brokers

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4. WPP PLC ADR (WPP)

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services.

• Previous close price: $49.34
• Market capitalization: $11,026,803,712
• 1 year performance: 12.46%
• P/E ratio: 41.3279

Buy WPP stock on Interactive Brokers

Buy advertising stocks from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

Bottom line

While it's possible to turn a profit investing in advertising stocks, keep in mind that—like any investment—advertising stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the marketing industry, so carefully vet your picks before you invest. If you're new to investing or if it's been a while since you've taken a critical look at your investment accounts, compare brokers to make sure you're getting the best trading features for your needs.

Related: How to buy stocks in Canada

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.