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Sites like Victoria’s Secret

These intimates stores will leave you — and your partner — breathless.

Image source: Boohoo

Victoria’s Secret is synonymous with eye-catching lingerie for all sizes. But check out these alternative stores that rival Victoria’s Secret in price and selection.



1. Lovehoney
An online store stocking all you need to spice up your lingerie drawer.

Lovehoney is a UK-based retailer of sexy lingerie, adult toys and more. Just like Victoria’s Secret, this store offers a wide range of sizes and a diverse selection of styles.

  • 30-day returns policy
  • Speedy dispatch service. Orders are usually dispatched within one working day from purchase.
  • Discreet packaging for buyer discretion

Go to Lovehoney website View coupon codes for Lovehoney


2. ASOS
How could we not include this diverse UK-based fashion house?

ASOS is a favourite for striking styles from big brands. What you may not have realised, they also stock an impressive selection of leading, and up and coming lingerie labels too including Wonderbra, Tutti Rouge and Wolf & Whistle.

  • Free shipping on orders over $45 Canada-wide
  • 10% discount for students through UNiDAYS
  • 28-day free returns

Go to ASOS website View coupon codes for ASOS


3. PrettyLittleThing
Shop for everything from sporty and supportive to girly, flirtatious and glam styles.

PLT is a girl’s go-to online boutique for affordable fashion — from sundresses and denim to bras, panties and teddies.

  • New products added daily
  • 20% discount for students with Student Beans
  • Save up to 75% off in the sale section of the website

Go to PrettyLittleThing website View coupon codes for PrettyLittleThing


4. Missguided
If you’re after sexy and couture lingerie, look to this online retailer.

From G-strings and balconettes to bodysuits and onesies, Missguided offers sporty looks for the day-to-day or sultry lines for nights demanding a little more drama. With a similar look and feel to Victoria’s Secret, the quality is incredible for a much lo

  • Wide range of sizes
  • Express delivery service available
  • 40% student discount when you register with Student Beans

Go to Missguided website View coupon codes for Missguided


5. Amazon
It’s hard not to recommend this do-it-all online superstore.

Amazon rules the online shopping world, lingerie included. Whether you want cheap lacy nighties for under $10 or something more comparable in quality to Victoria’s Secret, you’re sure to find it here.

  • This site is almost too easy to use. Convenient shopping at it’s best
  • Unbeatable range of high-end and high-street branded intimates
  • Free delivery widely available, especially if you’re a prime members

Go to Amazon website View coupon codes for Amazon


6. Romwe
For maximum affordability, Romwe is a must-visit.

Although the quality leaves some customers a little underwhelmed, when you factor in the low pricing offered at Romwe you can re-work your entire lingerie collection with eye-catching styles at a fraction of what you’d pay for a single piece at Victoria’s

  • Prices start at just $2.62 for lace panties
  • Free delivery on orders over $79
  • Subscribe to the newsletter and get deals and discounts delivered to your inbox

Go to Romwe website View coupon codes for Romwe


7. The Bay
Our homegrown department store is the perfect place to pick up some show-stopping lingerie online.

This store stocks leading lingerie brands like Calvin Klein, Jockey, Maidenform, Heidi by Heidi Klum and many more. Whether you’re looking for support, comfort, or head-turning design the perfect bras and panties are only ever few clicks away at The Bay.

  • Free delivery on orders over $99
  • Sign up to the newsletter for special offers direct to your inbox
  • Gift cards available

Go to The Bay website View coupon codes for The Bay


8. boohoo
Another British online retailer that raises the bar when it comes to variety and affordability.

Boohoo is a fast fashion house that offers an extensive catalogue of bras, panties, one-pieces and more. The site even has a whole section dedicated to sexy and seductive styles to make spicing up your intimates easier than ever.

  • Explore affordable underwear styles starting at just $6
  • Sign up to emails for exclusive offers and updates
  • Up to 100 new arrivals every single day

Go to boohoo website View coupon codes for boohoo


Woman in strappy lace bra Image: La Senza/Supplied

10. La Senza

Shop an entire catalogue dedicated to lingerie, hosiery and sleepwear.

La Senza is a retailer that specialises in luxury lingerie for everyday wearability. And those after pieces that will make heart rates soar won’t want to miss out on the after-hours collection.

  • Join “Club La Senza” and get free shipping and 10% off on orders over $100
  • Sign up to the newsletter and get the hottest deals direct to your inbox
  • 30-day returns

Go to La Senza website


Which online lingerie retailers offer free shipping?

VS offers free shipping on orders of US$100 or more. You’ll find similar or even better free shipping offers from these shops.

RetailerFree shipping threshold
ASOSFree on orders over $45
AmazonFree for prime members
RomweFree for orders over $79
The BayFree when you spend over $99
Forever 21Free on orders over $50
La SenzaFree for Club La Senza members

Which online lingerie sites deliver faster than Victoria’s Secret?

If you need your goodies in a hurry, VS can get them to you within 3-5 working days when you select express shipping. These similar sites also offer similar or better express shipping for an extra fee:


Which intimates sites have a similar price to Victoria’s Secret?

Victoria’s Secret can be pricey, with panties starting at US$8.50 each, bras up to US$65, and lingerie from US$28 to US$75. If you’re looking to stay within this same price range, try these alternative lingerie sites:


Which lingerie sites have a returns policy like Victoria’s Secret?

Victoria’s Secret has a pretty impressive returns policy as it accepts returns on unworn, unwanted items within 90 days. Although, the customer is responsible for covering any returns shipping costs. ASOS offers Canadian customers free returns within 28 days.

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