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Sephora Beauty Insider, VIB and Rouge sales: What to expect

Pucker up for a year's worth of exclusive beauty savings.

If you frequent Sephora, you could cash in on tons of exclusive sales events for Beauty Insider, VIB and Rouge rewards members. Find out when the next sale is and how to go home with discounted goodies.

Sephora Beauty Insider, VIB and Rouge sales

Beauty Insider is Sephora’s free rewards membership program. To sign up, just enter your name, email and birthday and create a password. You’ll immediately start earning rewards points on every purchase and score a free annual birthday gift, trial-sized samples at checkout and access to exclusive seasonal sales.

Beauty Insider members who spend at least $350 at Sephora each year are automatically upgraded to VIB status. VIB members earn an extra 0.25 point for every dollar spent, plus get to choose from four birthday gifts, earn a tier celebration gift, get extra seasonal savings and more.

Rouge members spend $1,000 or more per year to get perks like an extra 0.5 point for every dollar spent, another tier celebration gift, free standard shipping, early access to products, a $100 Rouge reward and more.

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Spring Beauty Insider

  • Late April – early May
  • 10% to 20% off everything

Rouge members get early access to 20% savings, usually starting at the end of April and running through early May. VIB and Beauty Insider members can start shopping about a week later. VIB members get 15% off and Insiders enjoy a 10% discount. Keep your eyes peeled in your email for an exclusive promo code that you might have to enter in order to cash in on these deals.

Summer VIB Bonus Sale

  • Mid to late August
  • 15% to 20% off everything

The summer sales event is exclusively for Rouge and VIB members — sorry Insiders. Rouge members usually get an extra two days to shop the sale, raking in 20% savings on practically everything online and in stores. VIB members still get plenty of time to save 15% sitewide. Like most Beauty Insider sales, you should get a coupon in the mail and/or your email. Present the coupon when shopping in-store, or use the promo code when shopping online.

Friends and Family

  • Mid-October
  • Exclusive savings for friends and family of Sephora employees
In recent years, Sephora has tightened up its policy for who can take advantage of the Friends and Family discounts that usually come around every October. If you know someone who works at Sephora, ask them about a one-time use discount code that you can use to gain access to this sale. Otherwise, stay tuned for the Holiday Bonus Sale.

Holiday Bonus Beauty Insider

  • Early to mid-November
  • 10% to 20% off everything

This annual sales event kicks off in early November with Rouge members getting early access to sales. VIB and Insider members usually start saving in mid-November. Expect savings of 10% for all Insider members, 15% for VIB members and Rouge members earning up to 20% off select items.

This sale usually wraps up just before the Black Friday season kicks off, so be sure to shop the Sephora Black Friday and Cyber Monday sales too if you didn’t find everything you were looking for during holiday bonus buys.

Ways to save even more

Sephora offers tons of ways to save, even when there’s not a big sale going on.

  • Earn extra points. Several times a year, Beauty Insiders can earn extra rewards points for each dollar spent with every purchase. Keep your eyes on your email to know when these events are being offered.
  • Browse the sale page and Rewards Bazaar. New deals drop every Thursday, and Rewards Bazaar rewards drop every Tuesday and Thursday. Find discounts on popular beauty picks on Sephora’s sale page, and scoop up free trial-size new products or sign up for makeovers and experiences in the Rewards Bazaar.
  • Take advantage of exclusive mobile app promos. Download Sephora’s mobile app to cash in on exclusive deals and offers.
  • Pick your birthday gift. All Beauty Insider tiers get a free birthday gif from a selection of gift sets. VIB and Rouge members get to choose between even more options than Insider members. Remember to choose yours!
  • Get free samples. When shopping in-store, ask for a free sample of a product you’re interested in. Chances are, if it’s in stock, the sales associates would be happy to hook you up. Most online orders come with two free samples too.
  • Treat yourself to a free mini-makeover. Sephora offers free 15- to 20-minute in-store makeovers — no purchase necessary!
  • Spend your rewards money early for year-long perks. Use some of those Christmas gift cards toward hitting your Beauty Insider tier goal early in the year so you can rake in extra savings and freebies all year long.

Bottom line

There’s no shortage of savings at this beauty megastore. Get in on the action by signing up for Sephora’s free Beauty Insider rewards program if you haven’t already.

Ready to start shopping? Go to the Sephora website now and see what deals await.

Sephora deals & sales for October 2021


Up to 50% off sale


FREE Drunk Elephant Trial Size with any $25+ order

Expires 19 Oct 2021

FREE Colour Trial Sizes with any $25 Order

Expires 23 Oct 2021

FREE new skincare trial sizes with $25 orders

Expires 22 Oct 2021

FREE Blowout Balm trial size

Expires 21 Oct 2021

FREE samples and trial sizes


Sephora collection under $25


$35 and under makeup

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