The majority of impulse shoppers only make spontaneous purchases 1-3 times per year (43%). However, some people have a more serious problem, with 1% of shoppers admitting to impulsive spending at least once per week. On average, Canadians are impulsive shopping six times per year – that’s around once every two months (which is more frequent than the change of seasons!).
Interestingly, Canadians in some areas of the country are more likely to impulsively spend than others. The Prairie Provinces are home to the most impulsive shoppers, with people from this region impulsively shopping just over seven times per year. Canadians from the West Coast are the most conservative shoppers, with people from this side of the country only falling prey to impulsive shopping five times per year.
It might not come as a surprise that women are more likely to impulsively shop than men, with 69% of women and just 56% of men shopping on impulse – a difference of 13%.
However, while men are less likely to impulsively shop, when they do splash out, they spend more. The Finder Canada study found that men tend to spend more than women, with an average spend of $80.46 compared to women’s slight spend of $69.27 – a difference of around $11.
Impulsive shopping statistics by Gender
How does Canada’s impulse shopping compare to the US?
In the US, a whopping 89% of American adults have succumbed to impulsive online shopping, with each person spending on average $105.55 (US$81.75) per session. That equates to a whopping $23.09 billion (US$17.78 billion) dollar spend – over $10 billion more than Canadian’s impulsive shopping spend.
For more information on America’s impulsive spending problem, check out these statistics on how much they’re spending (and the experience of regret that follows!).
How can we stop our impulse shopping habit?
With the change of seasons in full swing, summer collections are going on sale, and the new Fall coats are going on display. For those feeling more tempted than usual to impulsively shop, there is a saving grace.
Icebox is an innovative and easy to use tool that can help curb the urge to shop. Developed and released by finder.com, the free Google chrome plug-in works by placing the items in your digital shopping basket on freeze, giving you time to mull over your purchases before you hand over your hard earned money. Beat impulse shopping by installing Icebox today!