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DX3 2021: Canada’s largest retail, marketing and technology event goes virtual

Retail in a post-pandemic future: What we're looking forward to at DX3 2021 March 2-5


Virtual Conference
From your home office

March 2–5
2021

200+ speakers
2,000+ attendees
20+ exhibitors

This year’s online-only DX3 goes live March 2-5.

Canada’s largest retail, marketing and technology event is going fully virtual. For 4 days from March 2-5, DX3 Season 10 features more than 56 binge-worthy episodes accessible with one login.

The two-day conference is a gathering of some of the smartest minds in retail and this year boasts more than 2,000 attendees, 200 speakers and 20 exhibitors. Read our full DX3 preview here.

This year, DX3 2021 will explore what the post-pandemic future in three 3 summits: a Retail Summit, a Marketing and Innovation Summit, and the inaugural Generational Summit.

Attendees also have access to the ideas-heavy DX3 Talks Workshops, a Virtual Exhibition with the latest in retail marketing and tech and more.

What we’re looking forward to at DX3 2021

  1. Checking out all 3 DX3 summits: Retail Summit, Marketing and Innovation Summit and Generational Summit
  2. Getting out of professional isolation with new ideas from the leading minds in business.
  3. Uncovering the biggest opportunities available in a post-pandemic world.
  4. Finding inspiration from industry-leading speakers at DX3 Talks Workshops.

3 Summits: Retail, Marketing and Innovation, and Generational Summits

Split into three summits, DX3 10 will showcase a Retail Summit, a Marketing and Innovation Summit and a Generational Summit.

Some of DX3 2021 Summit speakers include:

  • Jill Van Gyn, CEO/Founder, Fatso
  • Fareena Contractor, Director, Intl. Emerging Tech, Walmart
  • John Defranco, COO, Staples Canada
  • Alyssa Kerbel, Founder & President, mini mioche
  • Nikita Medvedev, Sr. Manager of Predictive Analytics, Coca-Cola
  • Rena Nickerson, GM, SodaStream Canada
  • Rajen Ruparell, Chairman & Founder, Endy
  • Cynthia Wong, Associate Vice President, Digital Product Management, Canadian Tire Corporation
  • Simon Tooley Founder & President, Maison Etiket
  • Trinh Tham, CMO, Harry Rosen
  • Sarah Jordon, CEO, Mastermind Toys
  • Courtne Smith, CEO & Founder, NewNew

The Virtual Exhibition: Retail, marketing and tech:

All registrants will also be able to explore current trends and futuristic technology leaders and their creative solutions through the 2-day Virtual Exhibition.

Some exciting exhibitors are:

  • TikTok
  • Medallia
  • PayPal
  • EY
  • Ada
  • Afterpay
  • AIR MILES Reward Program
  • Second Closet
  • Kognitiv

DX3 Talks Workshops

While certainly not the same as being on the floor at a live workshop, this unique interactive feature takes place on the virtual show floor and is free for anyone to attend with either a Show Floor Pass or any of the All-Access Passes.

Secure your spot now by registering for DX3 2021 today. For a preview of ideas you can expect to hear at DX3 2021, we’ve asked key industry-leading speakers to share their thoughts on the industry and this year’s event.

    What is the biggest hurdle for retailers to overcome amid the COVID-19 pandemic?

    Carolina Acosta
    CEO & Founder, Tragos Game LLC

    I’d say the biggest hurdle for retailers would be trying to stay flexible and up to speed on rapidly changing trends that consumers favour particularly because of the pandemic. Not only do retailers need to be ready to adjust on the fly, but also maintain strong high-level company goals to keep their teams efficient and focused.

    What are the biggest opportunities for a post-COVID retailing world?

    Jill Van Gyn
    CEO/Founder, Fatso

    E-commerce, without a doubt.The ability to get your product directly into your consumer’s hands has become an essential facet for any company that has a physical product. We actually have a challenging product to sell D2C as Fatso is relatively heavy compared with its low cost. For example, if you have a beautifully designed watch that you are retailing for $150 you’re in perfect shape to go D2C. With Fatso, it weighs about a pound, costs roughly $10 and costs as much, or more to ship. As such we invested in our Amazon sales channels and found economic ways to sell through our website by creating 3 and 6 packs. We now have our bases covered and can still focus on growing and supporting our listings here in Canada without missing out on the e-commerce opportunity that is sure to be a mainstay even as the pandemic slows. People who were unfamiliar with online shopping, particularly for grocery items, are now quite adept. As such, while grocery shopping will always be a regular consumer activity, grocery shopping online will have nudged into that market..

    What do you think are your industry’s biggest challenges and what’s the best way to meet them?

    Vivian Kaye,
    CEO & Founder, KinkyCurlyYaki

    The best way to engage or re-engage your customers is to make your brand more human. Big corporate stores will have a challenging time with that, but smaller brands are quicker to embrace it. It’s time to look at how smaller brands are winning over customers. [And the real opportunity is] the experience. When we get back to our new normal, in person shopping will become more of an experience. The opportunities to engage with customers is a huge opportunity.

    Photos: DX3 2021

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