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How to buy Williams-Sonoma (WSM) stocks

Learn how to easily invest in Williams-Sonoma stocks.

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Wednesday, August 25: Williams-Sonoma stock spiked more than 14% in after-hours trading after the company released higher-than-expected earnings and revenue in its quarterly report. Williams-Sonoma also announced during the quarterly earnings meeting that it would be increasing its dividend by 20%.

Williams-Sonoma (WSM) is a leading specialty retail business based in the US. It opened the day at $160.78 after a previous close of $159.37. During the day the price has varied from a low of $160.78 to a high of $164.98. The latest price was $164.76 (25 minute delay). Williams-Sonoma is listed on the NYSE and employs 12,200 staff. All prices are listed in US Dollars.

How to buy stocks in Williams-Sonoma

  1. Compare stock trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – WSM – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of stocks with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Williams-Sonoma stock price (NYSE:WSM)

Use our graph to track the performance of WSM stocks over time.

Williams-Sonoma shares at a glance

Information last updated 2021-07-09.
Previous close$159.37
Change $5.39
Change % 3.3821%
Volume 627,426
Information last updated 2022-09-25.
52-week range$101.00 - $219.79
50-day moving average $146.88
200-day moving average $143.89
Wall St. target price$168.59
PE ratio 7.8431
Dividend yield $2.98 (2.36%)
Earnings per share (TTM) $16.00

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Is it a good time to buy Williams-Sonoma stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Williams-Sonoma price performance over time

Historical closes compared with the close of $164.76 from 2022-09-26

1 week (2022-09-20) 24.96%
1 month (2022-08-23) 0.19%
3 months (2022-06-27) 34.70%
6 months (2022-03-25) 13.17%
1 year (2021-09-27) -15.27%
2 years (2020-09-25) 89.68%
3 years (2019-09-27) 142.54%
5 years (2017-09-27) 220.73%

Is Williams-Sonoma under- or over-valued?

Valuing Williams-Sonoma stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Williams-Sonoma's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Williams-Sonoma's P/E ratio

Williams-Sonoma's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 8x. In other words, Williams-Sonoma shares trade at around 8x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Williams-Sonoma's PEG ratio

Williams-Sonoma's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.8673. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Williams-Sonoma's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Williams-Sonoma's EBITDA

Williams-Sonoma's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $1.7 billion.

The EBITDA is a measure of a Williams-Sonoma's overall financial performance and is widely used to measure a its profitability.

Williams-Sonoma financials

Revenue TTM $8.6 billion
Operating margin TTM 18%
Gross profit TTM $3.6 billion
Return on assets TTM 22.53%
Return on equity TTM 83.68%
Profit margin 13.68%
Book value $19.06
Market capitalisation $8.4 billion

TTM: trailing 12 months

Williams-Sonoma share dividends


Dividend payout ratio: 18.93% of net profits

Recently Williams-Sonoma has paid out, on average, around 18.93% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.36% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Williams-Sonoma shareholders could enjoy a 2.36% return on their shares, in the form of dividend payments. In Williams-Sonoma's case, that would currently equate to about $2.98 per share.

While Williams-Sonoma's payout ratio might seem low, this can signify that Williams-Sonoma is investing more in its future growth.

Williams-Sonoma's most recent dividend payout was on 24 November 2022. The latest dividend was paid out to all shareholders who bought their shares by 19 October 2022 (the "ex-dividend date").

Have Williams-Sonoma's shares ever split?

Williams-Sonoma's shares were split on a 2:1 basis on 9 May 2002. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Williams-Sonoma shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Williams-Sonoma shares which in turn could have impacted Williams-Sonoma's share price.

Williams-Sonoma share price volatility

Over the last 12 months, Williams-Sonoma's shares have ranged in value from as little as $101.0039 up to $219.7872. A popular way to gauge a stock's volatility is its "beta".

WSM.US volatility(beta: 1.58)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Williams-Sonoma's is 1.5805. This would suggest that Williams-Sonoma's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Williams-Sonoma overview

Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand; and an organic bedding to multi-purpose furniture under the Pottery Barn Teen brand. In addition, it offers made-to-order lighting, hardware, furniture, and home decors inspired by history under the Rejuvenation brand; and women's and men's accessories, travel, entertaining and bar, home décor, and seasonal items under the Mark and Graham brand, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. It operates 544 stores comprising 502 stores in 41states, Washington, D.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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