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How to buy Williams-Sonoma stock in Canada | $164.76

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Wednesday, August 25: Williams-Sonoma stock spiked more than 14% in after-hours trading after the company released higher-than-expected earnings and revenue in its quarterly report. Williams-Sonoma also announced during the quarterly earnings meeting that it would be increasing its dividend by 20%.

Williams-Sonoma (WSM) is a leading specialty retail business based in the US. It opened the day at $160.78 after a previous close of $159.37. During the day the price has varied from a low of $160.78 to a high of $164.98. The latest price was $164.76 (25 minute delay). Williams-Sonoma is listed on the NYSE and employs 12,200 staff. All prices are listed in US Dollars.

How to buy Williams-Sonoma stock in Canada

  1. Choose a platform. If you're a beginner, our stock trading table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: WSM in this case.
  5. Research Williams-Sonoma stocks. The platform should provide the latest information available.
  6. Buy your Williams-Sonoma stocks. It's that simple.

Is it a good time to buy Williams-Sonoma stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

How has Coronavirus impacted Williams-Sonoma's stock price?

Since the stock market crash in March caused by coronavirus, Williams-Sonoma's stock price has had significant positive movement.

Its last market close was $191.24, which is 61.48% up on its pre-crash value of $73.67 and 635.26% up on the lowest point reached during the March crash when the stocks fell as low as $26.01.

If you had bought $1,000 worth of Williams-Sonoma stocks at the start of February 2020, those stocks would have been worth $530.96 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $2,725.17.

Williams-Sonoma stock price

Use our graph to track the performance of WSM stocks over time.

Williams-Sonoma stocks at a glance

Information last updated 2021-07-09.
Previous close$159.37
Change $5.39
Change % 3.3821%
Volume 627,426
Information last updated 2021-09-18.
52-week range$82.8525 - $193.9672
50-day moving average $169.7185
200-day moving average $165.6578
Wall St. target price$191.39
PE ratio 14.7674
Dividend yield $2.24 (1.19%)
Earnings per share (TTM) $12.552

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Note: The dollar amounts in the table below are in Canadian dollars.

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Williams-Sonoma price performance over time

Historical closes compared with the last close of $164.76

1 week (2021-09-17) -11.11%
1 month (2021-08-25) -3.50%
3 months (2021-06-25) 3.46%
6 months (2021-03-25) -4.34%
1 year (2020-09-25) 89.68%
2 years (2019-09-25) 144.34%
3 years (2018-09-25) 151.54%
5 years (2016-09-23) 227.62%

Is Williams-Sonoma under- or over-valued?

Valuing Williams-Sonoma stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Williams-Sonoma's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Williams-Sonoma's P/E ratio

Williams-Sonoma's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 15x. In other words, Williams-Sonoma stocks trade at around 15x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stocks or simply that they're under-valued.

Williams-Sonoma's PEG ratio

Williams-Sonoma's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.3817. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Williams-Sonoma's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Williams-Sonoma's EBITDA

Williams-Sonoma's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$1.5 billion.

The EBITDA is a measure of a Williams-Sonoma's overall financial performance and is widely used to measure a its profitability.

Williams-Sonoma financials

Revenue TTM USD$7.8 billion
Operating margin TTM 16.51%
Gross profit TTM USD$2.6 billion
Return on assets TTM 18.32%
Return on equity TTM 68.86%
Profit margin 12.7%
Book value $20.513
Market capitalisation USD$13.8 billion

TTM: trailing 12 months

How to short and sell Williams-Sonoma stocks

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "WSM.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 5.4 million Williams-Sonoma stocks held short by investors – that's known as Williams-Sonoma's "short interest". This figure is 11.8% down from 6.2 million last month.

There are a few different ways that this level of interest in shorting Williams-Sonoma stocks can be evaluated.

Williams-Sonoma's "short interest ratio" (SIR)

Williams-Sonoma's "short interest ratio" (SIR) is the quantity of Williams-Sonoma stocks currently shorted divided by the average quantity of Williams-Sonoma stocks traded daily (recently around 1.1 million). Williams-Sonoma's SIR currently stands at 4.94. In other words for every 100,000 Williams-Sonoma stocks traded daily on the market, roughly 4940 stocks are currently held short.

However Williams-Sonoma's short interest can also be evaluated against the total number of Williams-Sonoma stocks, or, against the total number of tradable Williams-Sonoma stocks (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Williams-Sonoma's short interest could be expressed as 0.07% of the outstanding stocks (for every 100,000 Williams-Sonoma stocks in existence, roughly 70 stocks are currently held short) or 0.0741% of the tradable stocks (for every 100,000 tradable Williams-Sonoma stocks, roughly 74 stocks are currently held short).

Such a low SIR usually points to an optimistic outlook for the stock price, with fewer people currently willing to bet against Williams-Sonoma.

Find out more about how you can short Williams-Sonoma stock.

Williams-Sonoma stock dividends


Dividend payout ratio: 17.67% of net profits

Recently Williams-Sonoma has paid out, on average, around 17.67% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.51% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Williams-Sonoma shareholders could enjoy a 1.51% return on their shares, in the form of dividend payments. In Williams-Sonoma's case, that would currently equate to about $2.24 per share.

While Williams-Sonoma's payout ratio might seem low, this can signify that Williams-Sonoma is investing more in its future growth.

Williams-Sonoma's most recent dividend payout was on 26 November 2021. The latest dividend was paid out to all shareholders who bought their stocks by 21 October 2021 (the "ex-dividend date").

Have Williams-Sonoma stocks ever split?

Williams-Sonoma stocks were split on a 2:1 basis on 10 May 2002. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Williams-Sonoma stocks – just the quantity. However, indirectly, the new 50% lower stock price could have impacted the market appetite for Williams-Sonoma stocks which in turn could have impacted Williams-Sonoma's stock price.

Williams-Sonoma stock price volatility

Over the last 12 months, Williams-Sonoma's stocks have ranged in value from as little as $82.8525 up to $193.9672. A popular way to gauge a stock's volatility is its "beta".

WSM.US volatility(beta: 1.66)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a stocks volatility in relation to the market. The market (NYSE average) beta is 1, while Williams-Sonoma's is 1.6621. This would suggest that Williams-Sonoma's stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Williams-Sonoma overview

Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma brand, as well as home furnishings and decorative accessories under the Williams Sonoma Home brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids' furniture and accessories, such as bedding, bath accessories, cribs, classic toys, and luggage and lunch bags under the Pottery Barn Kids brand; and a line of furniture and accessories for teen bedrooms, study and lounge spaces, and college dorm rooms under the Pottery Barn Teen brand. In addition, it offers a range of assortments of lighting, hardware, furniture, and home décor inspired by history under the Rejuvenation brand; and women's and men's accessories, small leather goods, jewelry, key item apparel, paper, entertaining and bar, home décor, and seasonal items under the Mark and Graham brand, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. As of January 31, 2021, it operated 581 stores comprising 538 stores in 42 states, Washington, D.C., and Puerto Rico; 21 stores in Canada; 19 stores in Australia; 3 stores in the United Kingdom; and 136 franchised stores, as well as e-commerce websites in various countries in the Middle East, the Philippines, Mexico, and South Korea. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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