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How to buy Wayfair stock in Canada | $279.26

Own Wayfair shares in just a few minutes.

Wayfair Inc
+ $0.17 ( + 0.06%)

Wayfair is an internet retail business based in the US. Wayfair stocks (W.US) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was $307.5 – an increase of 1.03% over the previous week. Wayfair employs 16,122 staff and has a trailing 12-month revenue of around $14.8 billion.

How to buy Wayfair stock in Canada

  1. Choose a platform. If you're a beginner, our stock trading table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: W in this case.
  5. Research Wayfair stocks. The platform should provide the latest information available.
  6. Buy your Wayfair stocks. It's that simple.

Is it a good time to buy Wayfair stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

How has Coronavirus impacted Wayfair's stock price?

Since the stock market crash in March caused by coronavirus, Wayfair's stock price has had significant positive movement.

Its last market close was $279.26, which is 71.30% up on its pre-crash value of $80.14 and 1,186.91% up on the lowest point reached during the March crash when the stocks fell as low as $21.7.

If you had bought $1,000 worth of Wayfair stocks at the start of February 2020, those stocks would have been worth $312.31 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $2,865.21.

Wayfair stock price

Use our graph to track the performance of W stocks over time.

Wayfair stocks at a glance

Information last updated 2021-09-19.
Latest market close$279.26
52-week range$221.09 - $369
50-day moving average $279.9515
200-day moving average $302.3294
Wall St. target price$329.48
PE ratio 150.7751
Dividend yield N/A (0%)
Earnings per share (TTM) $3.1251

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Note: The dollar amounts in the table below are in Canadian dollars.

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$9.95 + $1.25 per options contract
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An easy-to-use online trading platform with access to research, tools, and the option to access InvestorLine adviceDirect for additional professional support.
Scotia iTRADE
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$4.95 - $6.95 is applicable for online stock, ETF and option trades only. Pay $4.95 when you qualify as an Active Trader (trade 150+ times per quarter).
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Online stock trading

Wayfair price performance over time

Historical closes compared with the last close of $279.26

1 week (2021-09-15) 1.03%
1 month (2021-08-20) -3.88%
3 months (2021-06-22) -9.19%
6 months (2021-03-22) -19.17%
1 year (2020-09-22) -8.19%
2 years (2019-09-20) 127.50%
3 years (2018-09-21) 108.43%
5 years (2016-09-22) 552.32%

Is Wayfair under- or over-valued?

Valuing Wayfair stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Wayfair's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Wayfair's P/E ratio

Wayfair's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 151x. In other words, Wayfair stocks trade at around 151x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the stocks or simply that they're over-valued.

Wayfair's PEG ratio

Wayfair's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 8.6062. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Wayfair's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Wayfair's EBITDA

Wayfair's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$682.6 million.

The EBITDA is a measure of a Wayfair's overall financial performance and is widely used to measure a its profitability.

Wayfair financials

Revenue TTM USD$14.8 billion
Operating margin TTM 3.41%
Gross profit TTM USD$4.1 billion
Return on assets TTM 6.98%
Return on equity TTM -9999999%
Profit margin 2.33%
Book value $-6.573
Market capitalisation USD$29.7 billion

TTM: trailing 12 months

How to short and sell Wayfair stocks

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "W.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 16.4 million Wayfair stocks held short by investors – that's known as Wayfair's "short interest". This figure is 3.7% up from 15.8 million last month.

There are a few different ways that this level of interest in shorting Wayfair stocks can be evaluated.

Wayfair's "short interest ratio" (SIR)

Wayfair's "short interest ratio" (SIR) is the quantity of Wayfair stocks currently shorted divided by the average quantity of Wayfair stocks traded daily (recently around 1.6 million). Wayfair's SIR currently stands at 10.19. In other words for every 100,000 Wayfair stocks traded daily on the market, roughly 10190 stocks are currently held short.

However Wayfair's short interest can also be evaluated against the total number of Wayfair stocks, or, against the total number of tradable Wayfair stocks (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Wayfair's short interest could be expressed as 0.16% of the outstanding stocks (for every 100,000 Wayfair stocks in existence, roughly 160 stocks are currently held short) or 0.2206% of the tradable stocks (for every 100,000 tradable Wayfair stocks, roughly 221 stocks are currently held short).

A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the stock price and a discouraging interest in betting against Wayfair.

Find out more about how you can short Wayfair stock.

Wayfair stock dividends

We're not expecting Wayfair to pay a dividend over the next 12 months. However, you can browse other dividend-paying stocks in our guide.

Wayfair stock price volatility

Over the last 12 months, Wayfair's stocks have ranged in value from as little as $221.09 up to $369. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a stocks volatility in relation to the market. The market (NYSE average) beta is 1, while Wayfair's is 3.0906. This would suggest that Wayfair's stocks are significantly more volatile than the average for this exchange and represent a higher risk.

Wayfair overview

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides approximately twenty-two million products for the home sector under various brands. The company offers online selections of furniture, décor, housewares, and home improvement products through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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