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How to buy Vera Bradley (VRA) stock in Canada | $11.75

Own Vera Bradley (VRA) shares in just a few minutes.

Vera Bradley, Inc
-$0.06 (-0.55%)

Vera Bradley (VRA) (VRA) is a leading footwear & accessories business based in the US. It opened the day at $11.34 after a previous close of $11.19. During the day the price has varied from a low of $11.34 to a high of $11.82. The latest price was $11.75 (25 minute delay). Vera Bradley (VRA) is listed on the NASDAQ and employs 2,450 staff. All prices are listed in US Dollars.

How to buy Vera Bradley (VRA) stock in Canada

  1. Choose a platform. If you're a beginner, our stock trading table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: VRA in this case.
  5. Research Vera Bradley (VRA) stocks. The platform should provide the latest information available.
  6. Buy your Vera Bradley (VRA) stocks. It's that simple.

How has Coronavirus impacted Vera Bradley (VRA)'s stock price?

Since the stock market crash in March caused by coronavirus, Vera Bradley (VRA)'s stock price has had significant positive movement.

Its last market close was $10.7, which is 13.74% up on its pre-crash value of $9.23 and 230.25% up on the lowest point reached during the March crash when the stocks fell as low as $3.24.

If you had bought $1,000 worth of Vera Bradley (VRA) stocks at the start of February 2020, those stocks would have been worth $385.29 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,093.54.

Vera Bradley (VRA) stock price

Use our graph to track the performance of VRA stocks over time.

Vera Bradley (VRA) stocks at a glance

Information last updated 2021-07-09.
Previous close$11.19
Change $0.56
Change % 5.0045%
Volume 196,803
Information last updated 2021-07-23.
52-week range$4.06 - $13.62
50-day moving average $12.0115
200-day moving average $10.543
Wall St. target price$14.25
PE ratio 12.9363
Dividend yield N/A (0%)
Earnings per share (TTM) $0.848

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Is it a good time to buy Vera Bradley (VRA) stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Vera Bradley (VRA) price performance over time

Historical closes compared with the last close of $11.75

1 month (2021-06-28) 0.17%
3 months (2021-04-28) 2.89%

Is Vera Bradley (VRA) under- or over-valued?

Valuing Vera Bradley (VRA) stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Vera Bradley (VRA)'s overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Vera Bradley (VRA)'s P/E ratio

Vera Bradley (VRA)'s current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 13x. In other words, Vera Bradley (VRA) stocks trade at around 13x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stocks or simply that they're under-valued.

Vera Bradley (VRA)'s PEG ratio

Vera Bradley (VRA)'s "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.31. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Vera Bradley (VRA)'s future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Vera Bradley (VRA)'s EBITDA

Vera Bradley (VRA)'s EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$59.6 million.

The EBITDA is a measure of a Vera Bradley (VRA)'s overall financial performance and is widely used to measure a its profitability.

Vera Bradley (VRA) financials

Revenue TTM USD$508.1 million
Operating margin TTM 8.03%
Gross profit TTM USD$266.8 million
Return on assets TTM 4.84%
Return on equity TTM 7.52%
Profit margin 4.31%
Book value $9.192
Market capitalisation USD$372.9 million

TTM: trailing 12 months

How to short and sell Vera Bradley (VRA) stocks

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "VRA.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 1.0 million Vera Bradley (VRA) stocks held short by investors – that's known as Vera Bradley (VRA)'s "short interest". This figure is 31.7% up from 797,315 last month.

There are a few different ways that this level of interest in shorting Vera Bradley (VRA) stocks can be evaluated.

Vera Bradley (VRA)'s "short interest ratio" (SIR)

Vera Bradley (VRA)'s "short interest ratio" (SIR) is the quantity of Vera Bradley (VRA) stocks currently shorted divided by the average quantity of Vera Bradley (VRA) stocks traded daily (recently around 390256.50557621). Vera Bradley (VRA)'s SIR currently stands at 2.69. In other words for every 100,000 Vera Bradley (VRA) stocks traded daily on the market, roughly 2690 stocks are currently held short.

However Vera Bradley (VRA)'s short interest can also be evaluated against the total number of Vera Bradley (VRA) stocks, or, against the total number of tradable Vera Bradley (VRA) stocks (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Vera Bradley (VRA)'s short interest could be expressed as 0.03% of the outstanding stocks (for every 100,000 Vera Bradley (VRA) stocks in existence, roughly 30 stocks are currently held short) or 0.0447% of the tradable stocks (for every 100,000 tradable Vera Bradley (VRA) stocks, roughly 45 stocks are currently held short).

Such a low SIR usually points to an optimistic outlook for the stock price, with fewer people currently willing to bet against Vera Bradley (VRA).

Find out more about how you can short Vera Bradley (VRA) stock.

Vera Bradley (VRA) stock dividends

We're not expecting Vera Bradley (VRA) to pay a dividend over the next 12 months. However, you can browse other dividend-paying stocks in our guide.

Vera Bradley (VRA) stock price volatility

Over the last 12 months, Vera Bradley (VRA)'s stocks have ranged in value from as little as $4.06 up to $13.62. A popular way to gauge a stock's volatility is its "beta".

VRA.US volatility(beta: 1.84)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a stocks volatility in relation to the market. The market (NASDAQ average) beta is 1, while Vera Bradley (VRA)'s is 1.8373. This would suggest that Vera Bradley (VRA)'s stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Vera Bradley (VRA) overview

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of March 10, 2021, it operated 75 full-line and 69 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including,, and It also sells its Vera Bradley branded products to approximately 2,000 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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