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How to buy The Southern Company stock in Canada | $64.35
Own The Southern Company shares in just a few minutes.
The Southern Company is an utilities-regulated electric business based in the US. The Southern Company stocks (SO.US) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was $61.55 – an increase of 0.67% over the previous week. The Southern Company employs 27,700 staff and has a trailing 12-month revenue of around $21.3 billion.
How to buy The Southern Company stock in Canada
- Choose a platform. If you're a beginner, our stock trading table below can help you choose.
- Open your account. You'll need your ID, bank details and national insurance number.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: SO in this case.
- Research The Southern Company stocks. The platform should provide the latest information available.
- Buy your The Southern Company stocks. It's that simple.
What's in this guide?
- Can I buy shares in The Southern Company?
- Has coronavirus impacted The Southern Company shares?
- The Southern Company shares summary
- Compare share dealing platforms
- Is The Southern Company stock a buy or sell?
- The Southern Company performance over time
- Can I short The Southern Company shares?
- Is The Southern Company suitable for ethical investing?
- Are The Southern Company shares over-valued?
- The Southern Company's financials
- How volatile are The Southern Company shares?
- Does The Southern Company pay a dividend?
- Have The Southern Company shares ever split?
- Other common questions
How has Coronavirus impacted The Southern Company's stock price?
Since the stock market crash in March caused by coronavirus, The Southern Company's stock price has had significant negative movement.
Its last market close was $64.35, which is 6.73% down on its pre-crash value of $68.99 and 53.36% up on the lowest point reached during the March crash when the stocks fell as low as $41.96.
If you had bought $1,000 worth of The Southern Company stocks at the start of February 2020, those stocks would have been worth $611.27 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $909.91.
The Southern Company stock priceUse our graph to track the performance of SO stocks over time.
The Southern Company stocks at a glance
|Latest market close||$64.35|
|52-week range||$49.6658 - $66.258|
|50-day moving average||$62.46|
|200-day moving average||$62.0735|
|Wall St. target price||$67.62|
|Dividend yield||$2.56 (4%)|
|Earnings per share (TTM)||$3.18|
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Note: The dollar amounts in the table below are in Canadian dollars.
Is it a good time to buy The Southern Company stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
The Southern Company price performance over time
|1 month (2021-07-02)||4.58%|
|3 months (2021-05-03)||-2.57%|
Is The Southern Company under- or over-valued?
Valuing The Southern Company stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of The Southern Company's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
The Southern Company's P/E ratio
The Southern Company's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 20x. In other words, The Southern Company stocks trade at around 20x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stocks or simply that they're under-valued.
The Southern Company's PEG ratio
The Southern Company's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.0225. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Southern Company's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.
The Southern Company's EBITDA
The Southern Company's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$9.6 billion.
The EBITDA is a measure of a The Southern Company's overall financial performance and is widely used to measure a its profitability.
The Southern Company financials
|Revenue TTM||USD$21.3 billion|
|Operating margin TTM||26.5%|
|Gross profit TTM||USD$9.9 billion|
|Return on assets TTM||2.88%|
|Return on equity TTM||10.23%|
|Market capitalisation||USD$68.2 billion|
TTM: trailing 12 months
How to short and sell The Southern Company stocks
- Create a CFD or spread betting account.
- Search for the stock code. E.g. "SO.US"
- Choose your position size.
- Select "sell" rather than "buy".
- Confirm your position and keep tabs on it. You may wish to set limits on your position.
There are currently 10.9 million The Southern Company stocks held short by investors – that's known as The Southern Company's "short interest". This figure is 8.1% up from 10.0 million last month.
There are a few different ways that this level of interest in shorting The Southern Company stocks can be evaluated.
The Southern Company's "short interest ratio" (SIR)
The Southern Company's "short interest ratio" (SIR) is the quantity of The Southern Company stocks currently shorted divided by the average quantity of The Southern Company stocks traded daily (recently around 3.8 million). The Southern Company's SIR currently stands at 2.88. In other words for every 100,000 The Southern Company stocks traded daily on the market, roughly 2880 stocks are currently held short.
However The Southern Company's short interest can also be evaluated against the total number of The Southern Company stocks, or, against the total number of tradable The Southern Company stocks (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case The Southern Company's short interest could be expressed as 0.01% of the outstanding stocks (for every 100,000 The Southern Company stocks in existence, roughly 10 stocks are currently held short) or 0.0103% of the tradable stocks (for every 100,000 tradable The Southern Company stocks, roughly 10 stocks are currently held short).
Such a low SIR usually points to an optimistic outlook for the stock price, with fewer people currently willing to bet against The Southern Company.
Find out more about how you can short The Southern Company stock.
The Southern Company's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like The Southern Company.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
The Southern Company's total ESG risk score
Total ESG risk: 30.08
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and The Southern Company's overall score of 30.08 (as at 12/31/2018) is pretty weak – landing it in it in the 64th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like The Southern Company is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
The Southern Company's environmental score
Environmental score: 12.26/100
The Southern Company's environmental score of 12.26 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that The Southern Company is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
The Southern Company's social score
Social score: 11.85/100
The Southern Company's social score of 11.85 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that The Southern Company is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
The Southern Company's governance score
Governance score: 4.97/100
The Southern Company's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that The Southern Company is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
The Southern Company's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. The Southern Company scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that The Southern Company has, for the most part, managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
|Total ESG score||30.08|
|Total ESG percentile||63.54|
|Environmental score percentile||2|
|Social score percentile||2|
|Governance score percentile||2|
|Level of controversy||2|
The Southern Company stock dividends
Dividend payout ratio: 75.36% of net profits
Recently The Southern Company has paid out, on average, around 75.36% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.13% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), The Southern Company shareholders could enjoy a 4.13% return on their shares, in the form of dividend payments. In The Southern Company's case, that would currently equate to about $2.56 per share.
The Southern Company's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.
The Southern Company's most recent dividend payout was on 6 September 2021. The latest dividend was paid out to all shareholders who bought their stocks by 12 August 2021 (the "ex-dividend date").
Have The Southern Company stocks ever split?
The Southern Company stocks were split on a 10000:6109 basis on 2 April 2001. So if you had owned 6109 shares the day before before the split, the next day you'd have owned 10000 shares. This wouldn't directly have changed the overall worth of your The Southern Company stocks – just the quantity. However, indirectly, the new 38.9% lower stock price could have impacted the market appetite for The Southern Company stocks which in turn could have impacted The Southern Company's stock price.
The Southern Company stock price volatility
Over the last 12 months, The Southern Company's stocks have ranged in value from as little as $49.6658 up to $66.258. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a stocks volatility in relation to the market. The market (NYSE average) beta is 1, while The Southern Company's is 0.4434. This would suggest that The Southern Company's stocks are less volatile than average (for this exchange).
The Southern Company overview
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates in four segments: Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services. The company also constructs, acquires, owns, and manages power generation assets, including renewable energy and battery energy storage projects and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, wholesale gas services, and gas pipeline investments operations. It owns and/or operates 30 hydroelectric generating stations, 24 fossil fuel generating stations, 3 nuclear generating stations, 13 combined cycle/cogeneration stations, 44 solar facilities, 13 wind facilities, 1 fuel cell facility, and 1 battery storage facility; and constructs, operates, and maintains 75,924 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8.6 million electric and gas utility customers. It also provides products and services in the areas of energy efficiency, and utility infrastructure. In addition, the company offers digital wireless communications and fiber optics services. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
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