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How to buy ServiceNow (NOW) stocks

Learn how to easily invest in ServiceNow stocks.

ServiceNow is a software-application business based in the US. ServiceNow stocks (NOW.US) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was $412.33 – an increase of 4.52% over the previous week. ServiceNow employs 16,881 staff and has a trailing 12-month revenue of around $6.9 billion.

How to buy ServiceNow stock

  1. Open a stock trading account. Use our comparison table or choose from our Top Picks.
  2. Confirm your payment details. Fund your account with a bank transfer, debit card or credit card and take advantage of any signup bonuses.
  3. Search for the stock by name or ticker symbol – NOW. It's that simple.

ServiceNow stock price (NYSE:NOW)

Use our graph to track the performance of NOW stocks over time.

ServiceNow shares at a glance

Information last updated 2022-11-28.
Latest market close$425.60
52-week range$337.00 - $679.62
50-day moving average $388.93
200-day moving average $465.83
Wall St. target price$519.00
PE ratio 415.5204
Dividend yield $0 (0%)
Earnings per share (TTM) $0.98

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Is it a good time to buy ServiceNow stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

ServiceNow price performance over time

Historical closes compared with the close of $425.6 from 2022-12-01

1 week (2022-11-25) 4.52%
1 month (2022-11-03) 10.38%
3 months (2022-09-02) -2.05%
6 months (2022-06-03) -13.58%
1 year (2021-12-03) -30.58%
2 years (2020-12-03) -18.97%
3 years (2019-12-03) 52.54%
5 years (2017-12-01) 246.98%

Is ServiceNow under- or over-valued?

Valuing ServiceNow stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ServiceNow's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

ServiceNow's P/E ratio

ServiceNow's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 416x. In other words, ServiceNow shares trade at around 416x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

ServiceNow's PEG ratio

ServiceNow's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.4822. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ServiceNow's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

ServiceNow's EBITDA

ServiceNow's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $676 million.

The EBITDA is a measure of a ServiceNow's overall financial performance and is widely used to measure a its profitability.

ServiceNow financials

Revenue TTM $6.9 billion
Operating margin TTM 3.4%
Gross profit TTM $4.5 billion
Return on assets TTM 1.43%
Return on equity TTM 4.99%
Profit margin 2.91%
Book value $22.35
Market capitalisation $82.3 billion

TTM: trailing 12 months

ServiceNow's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ServiceNow.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

ServiceNow's total ESG risk score

Total ESG risk: 12.69

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ServiceNow's overall score of 12.69 (as at 01/01/2019) is excellent – landing it in it in the 10th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ServiceNow is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

ServiceNow's environmental score

Environmental score: 1/100

ServiceNow's social score

Social score: 4.69/100

ServiceNow's governance score

Governance score: 6.01/100

ServiceNow share dividends

We're not expecting ServiceNow to pay a dividend over the next 12 months.

ServiceNow share price volatility

Over the last 12 months, ServiceNow's shares have ranged in value from as little as $337 up to $679.62. A popular way to gauge a stock's volatility is its "beta".

NOW.US volatility(beta: 0.98)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while ServiceNow's is 0.9848. This would suggest that ServiceNow's shares are less volatile than average (for this exchange).

ServiceNow overview

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners.

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