How to buy Roku stock | 06 March
finder CA
CA
AU
US
NZ
UK
SG
More

Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy Roku stock in Canada

Own Roku shares in just a few minutes.

Updated . What changed?

Fact checked
Buy Roku (ROKU)

Roku, Inc is an entertainment business based in the US. Roku shares (ROKU.US) are listed on the NASDAQ and all prices are listed in US Dollars. Roku employs 1,925 staff and has a trailing 12-month revenue of around $1.8 billion.

How to buy shares in Roku

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: ROKU in this case.
  5. Research Roku shares. The platform should provide the latest information available.
  6. Buy your Roku shares. It's that simple.

What's in this guide?

  1. Can I buy shares in Roku?
  2. Roku shares summary
  3. Compare share dealing platforms
  4. Is Roku stock a buy or sell?
  5. Can I short Roku shares?
  6. Roku's financials
  7. How volatile are Roku shares?
  8. Does Roku pay a dividend?
  9. Other common questions

Roku share price

Use our graph to track the performance of ROKU stocks over time.

Roku shares at a glance

Information last updated 2021-03-03.
Latest market close$N/A
52-week range$58.22 - $486.72
50-day moving average $428.3555
200-day moving average $284.7925
Wall St. target price$456.76
Dividend yield N/A (0%)
Earnings per share (TTM) $-0.199

Compare online stock trading platforms

Name Product Available asset types Stock Fee Option Fee Account Fee ETF Transaction Cost Feature Table description
Wealthsimple Trade
Wealthsimple Trade
Stocks, ETFs
$0
N/A
$0
Free
Zero commissions on Canadian stocks.
Get a $25 bonus when you open a Wealthsimple Trade account and deposit and trade at least $100.
Go to site
More Info
Interactive Brokers
Interactive Brokers
Stocks, Bonds, Options, ETFs, Currencies, Futures
Min. $1.00, Max. 0.5% of trade value
$1.50 min. per order
$0 (if monthly commissions are greater than or equal to US$10.00)
Min. $1.00, Max. 0.5% of trade value
Extensive trading capabilities and global investment tracking.
Access market data 24 hours a day, six days a week and invest in global stocks, options, futures, currencies, bonds and funds from one single account.
Go to site
More Info
Qtrade Investor
Qtrade Investor
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
$6.95 - $8.75
$6.95 - $8.75 + $1.25 per contract
$0 if conditions met, else $25/quarter
$0 - $8.75
Trade 100 ETFs free of charge.
Qtrade Investor offers low trading commissions and an easy-to-use platform with access to powerful tools and a wide selection of investment options. Trade 100 ETFs free of charge and thousands more for $8.75 or lower.
Go to site
More Info
Questrade
Questrade
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, International Equities, Precious Metals
$4.95-$9.95
$9.95 + $1 per contract
$0
Free
$0 account fee and free ETF transactions.
Opt for self-directed investing and save on fees or get a pre-built portfolio and take some of the guesswork out.
Go to site
More Info
Scotia iTRADE
Scotia iTRADE
Options, Mutual Funds, ETFs, GICs, International Equities
$4.99-$9.99
$9.99 + $1.25 contract ($4.99 + $1.25 contract if completed 150 trades or more a quarter)
$0
$9.99 ($4.99 if completed 150 trades or more a quarter)
Pay no annual account fees.
Buy, sell and trade ETFs, Equities, Options and more with competitive commissions.
Go to site
More Info
loading

Compare up to 4 providers

Online stock trading

Is it a good time to buy Roku stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Roku under- or over-valued?

Valuing Roku stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Roku's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Roku's EBITDA

Roku's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$37.8 million.

The EBITDA is a measure of a Roku's overall financial performance and is widely used to measure a its profitability.

Roku financials

Revenue TTM USD$1.8 billion
Gross profit TTM USD$808.2 million
Return on assets TTM -0.68%
Return on equity TTM -1.73%
Profit margin -0.98%
Book value $10.375
Market capitalisation USD$50 billion

TTM: trailing 12 months

How to short and sell Roku shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "ROKU.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 3.0 million Roku shares held short by investors – that's known as Roku's "short interest". This figure is 2.8% up from 3.0 million last month.

There are a few different ways that this level of interest in shorting Roku shares can be evaluated.

Roku's "short interest ratio" (SIR)

Roku's "short interest ratio" (SIR) is the quantity of Roku shares currently shorted divided by the average quantity of Roku shares traded daily (recently around 3.8 million). Roku's SIR currently stands at 0.8. In other words for every 100,000 Roku shares traded daily on the market, roughly 800 shares are currently held short.

However Roku's short interest can also be evaluated against the total number of Roku shares, or, against the total number of tradable Roku shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Roku's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Roku shares in existence, roughly 20 shares are currently held short) or 0.028% of the tradable shares (for every 100,000 tradable Roku shares, roughly 28 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Roku.

Find out more about how you can short Roku stock.

Roku share dividends

We're not expecting Roku to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Roku share price volatility

Over the last 12 months, Roku's shares have ranged in value from as little as $58.22 up to $486.72. A popular way to gauge a stock's volatility is its "beta".

ROKU.US volatility(beta: 1.91)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Roku's is 1.9107. This would suggest that Roku's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Roku overview

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live sports, music, news, and others. As of December 31, 2019, the company had 36.9 million active accounts. It also provides advertising products, including videos ads, brand sponsorships, and audience development campaigns; and manufactures, sells, and licenses TVs under the Roku TV name, as well as subscription and billing services. In addition, the company offers streaming media players and accessories under the Roku brand name; and sells branded channel buttons on remote controls. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, the Republic of Ireland, Mexico, and various Latin American countries. The company was founded in 2002 and is headquartered in San Jose, California.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

More on investing

More guides on Finder

Go to site