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How to buy Roku stock in Canada | $319

Own Roku shares in just a few minutes.

Roku is an entertainment business based in the US. Roku stocks (ROKU.US) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $352 – an increase of 0.08% over the previous week. Roku employs 1,925 staff and has a trailing 12-month revenue of around $2.3 billion.

How to buy Roku stock in Canada

  1. Choose a platform. If you're a beginner, our stock trading table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: ROKU in this case.
  5. Research Roku stocks. The platform should provide the latest information available.
  6. Buy your Roku stocks. It's that simple.

Is it a good time to buy Roku stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

How has Coronavirus impacted Roku's stock price?

Since the stock market crash in March caused by coronavirus, Roku's stock price has had significant positive movement.

Its last market close was $319, which is 62.58% up on its pre-crash value of $119.38 and 447.92% up on the lowest point reached during the March crash when the stocks fell as low as $58.22.

If you had bought $1,000 worth of Roku stocks at the start of February 2020, those stocks would have been worth $701.37 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $2,500.96.

Roku stock price

Use our graph to track the performance of ROKU stocks over time.

Roku stocks at a glance

Information last updated 2021-09-17.
Latest market close$319
52-week range$163.54 - $490.761
50-day moving average $361.1444
200-day moving average $365.5298
Wall St. target price$470.67
PE ratio 188.2114
Dividend yield N/A (0%)
Earnings per share (TTM) $1.722

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Note: The dollar amounts in the table below are in Canadian dollars.

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Roku price performance over time

Historical closes compared with the last close of $319

1 week (2021-09-15) 0.08%
1 month (2021-08-20) -9.17%
3 months (2021-06-22) -20.94%
6 months (2021-03-22) -10.47%
1 year (2020-09-22) 64.61%
2 years (2019-09-20) 195.23%
3 years (2018-09-21) 340.30%

Is Roku under- or over-valued?

Valuing Roku stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Roku's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Roku's P/E ratio

Roku's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 188x. In other words, Roku stocks trade at around 188x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the stocks or simply that they're over-valued.

Roku's EBITDA

Roku's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$299.2 million.

The EBITDA is a measure of a Roku's overall financial performance and is widely used to measure a its profitability.

Roku financials

Revenue TTM USD$2.3 billion
Operating margin TTM 9.57%
Gross profit TTM USD$808.2 million
Return on assets TTM 5.06%
Return on equity TTM 12.86%
Profit margin 9.91%
Book value $19.213
Market capitalisation USD$43.3 billion

TTM: trailing 12 months

How to short and sell Roku stocks

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "ROKU.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 3.3 million Roku stocks held short by investors – that's known as Roku's "short interest". This figure is 5.1% down from 3.5 million last month.

There are a few different ways that this level of interest in shorting Roku stocks can be evaluated.

Roku's "short interest ratio" (SIR)

Roku's "short interest ratio" (SIR) is the quantity of Roku stocks currently shorted divided by the average quantity of Roku stocks traded daily (recently around 3.9 million). Roku's SIR currently stands at 0.84. In other words for every 100,000 Roku stocks traded daily on the market, roughly 840 stocks are currently held short.

However Roku's short interest can also be evaluated against the total number of Roku stocks, or, against the total number of tradable Roku stocks (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Roku's short interest could be expressed as 0.02% of the outstanding stocks (for every 100,000 Roku stocks in existence, roughly 20 stocks are currently held short) or 0.0286% of the tradable stocks (for every 100,000 tradable Roku stocks, roughly 29 stocks are currently held short).

Such a low SIR usually points to an optimistic outlook for the stock price, with fewer people currently willing to bet against Roku.

Find out more about how you can short Roku stock.

Roku stock dividends

We're not expecting Roku to pay a dividend over the next 12 months. However, you can browse other dividend-paying stocks in our guide.

Roku stock price volatility

Over the last 12 months, Roku's stocks have ranged in value from as little as $163.54 up to $490.761. A popular way to gauge a stock's volatility is its "beta".

ROKU.US volatility(beta: 1.72)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a stocks volatility in relation to the market. The market (NASDAQ average) beta is 1, while Roku's is 1.7192. This would suggest that Roku's stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Roku overview

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live sports, music, news, and others. As of December 31, 2020, the company had 51.2 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, brand sponsorship and promotions, and audience development campaigns; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, the Republic of Ireland, Mexico, Brazil, and other Latin American countries. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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