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How to buy Nielsen stock in Canada | $19.9
Own Nielsen shares in just a few minutes.
Nielsen Holdings plc is a consulting services business based in the US. Nielsen shares (NLSN) are listed on the NYSE and all prices are listed in US Dollars. Nielsen employs 43,000 staff and has a trailing 12-month revenue of around USD$6.4 billion.
How to buy shares in Nielsen
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- Confirm your payment details. Fund your account.
- Research the stock. Find the stock by name or ticker symbol – NLSN – and research it before deciding if it's a good investment for you.
- Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
- Check in on your investment. Optimize your portfolio by tracking your stock.
Is it a good time to buy Nielsen stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
What's in this guide?
- Can I buy shares in Nielsen?
- Has coronavirus impacted Nielsen shares?
- Nielsen shares summary
- Compare share dealing platforms
- Is Nielsen stock a buy or sell?
- Nielsen performance over time
- Can I short Nielsen shares?
- Is Nielsen suitable for ethical investing?
- Are Nielsen shares over-valued?
- Nielsen's financials
- How volatile are Nielsen shares?
- Does Nielsen pay a dividend?
- Other common questions
How has Coronavirus impacted Nielsen's stock price?
Since the stock market crash in March caused by coronavirus, Nielsen's stock price has had significant negative movement.
Its last market close was $19.9, which is 8.92% down on its pre-crash value of $21.85 and 68.07% up on the lowest point reached during the March crash when the stocks fell as low as $11.84.
If you had bought $1,000 worth of Nielsen stocks at the start of February 2020, those stocks would have been worth $579.33 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $965.55.
Nielsen stock priceUse our graph to track the performance of NLSN stocks over time.
Nielsen shares at a glance
|Latest market close||$19.90|
|52-week range||$12.98 - $28.28|
|50-day moving average||$20.03|
|200-day moving average||$23.82|
|Wall St. target price||$27.18|
|Dividend yield||$0.24 (1.22%)|
|Earnings per share (TTM)||$1.93|
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Note: The dollar amounts in the table below are in Canadian dollars.
Nielsen price performance over time
|1 week (2021-10-13)||3.00%|
|1 month (2021-09-20)||2.21%|
|3 months (2021-07-20)||-17.46%|
|6 months (2021-04-20)||-19.79%|
|1 year (2020-10-20)||46.22%|
|2 years (2019-10-18)||-4.69%|
|3 years (2018-10-19)||26.95|
|5 years (2016-10-20)||54.05|
Is Nielsen under- or over-valued?
Valuing Nielsen stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Nielsen's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Nielsen's P/E ratio
Nielsen's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 10x. In other words, Nielsen shares trade at around 10x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
Nielsen's PEG ratio
Nielsen's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.77. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Nielsen's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Nielsen's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $1.2 billion.
The EBITDA is a measure of a Nielsen's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||$6.4 billion|
|Operating margin TTM||14.12%|
|Gross profit TTM||$3.5 billion|
|Return on assets TTM||4.46%|
|Return on equity TTM||4.14%|
|Market capitalisation||$7.1 billion|
TTM: trailing 12 months
Shorting Nielsen shares
There are currently 31.5 million Nielsen shares held short by investors – that's known as Nielsen's "short interest". This figure is 39.6% up from 22.5 million last month.
There are a few different ways that this level of interest in shorting Nielsen shares can be evaluated.
Nielsen's "short interest ratio" (SIR)
Nielsen's "short interest ratio" (SIR) is the quantity of Nielsen shares currently shorted divided by the average quantity of Nielsen shares traded daily (recently around 3.6 million). Nielsen's SIR currently stands at 8.8. In other words for every 100,000 Nielsen shares traded daily on the market, roughly 8800 shares are currently held short.
However Nielsen's short interest can also be evaluated against the total number of Nielsen shares, or, against the total number of tradable Nielsen shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Nielsen's short interest could be expressed as 0.09% of the outstanding shares (for every 100,000 Nielsen shares in existence, roughly 90 shares are currently held short) or 0.0976% of the tradable shares (for every 100,000 tradable Nielsen shares, roughly 98 shares are currently held short).
A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Nielsen.
Nielsen's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Nielsen.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Nielsen's total ESG risk score
Total ESG risk: 28.62
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Nielsen's overall score of 28.62 (as at 01/01/2019) is pretty good – landing it in it in the 36th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Nielsen is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Nielsen's environmental score
Environmental score: 4.06/100
Nielsen's environmental score of 4.06 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Nielsen is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Nielsen's social score
Social score: 19.09/100
Nielsen's social score of 19.09 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Nielsen is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Nielsen's governance score
Governance score: 9.47/100
Nielsen's governance score puts it squarely in the 7th percentile of companies rated in the same sector. That could suggest that Nielsen is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Nielsen's controversy score
Controversy score: 1/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Nielsen scored a 1 out of 5 for controversy – the highest score possible, reflecting that Nielsen has managed to keep its nose clean.
Nielsen share dividends
Dividend payout ratio: 12.9% of net profits
Recently Nielsen has paid out, on average, around 12.9% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.21% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Nielsen shareholders could enjoy a 1.21% return on their shares, in the form of dividend payments. In Nielsen's case, that would currently equate to about $0.24 per share.
While Nielsen's payout ratio might seem low, this can signify that Nielsen is investing more in its future growth.
Nielsen's most recent dividend payout was on 2 September 2021. The latest dividend was paid out to all shareholders who bought their shares by 18 August 2021 (the "ex-dividend date").
Nielsen share price volatility
Over the last 12 months, Nielsen's shares have ranged in value from as little as $12.9835 up to $28.2836. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Nielsen's is 1.4376. This would suggest that Nielsen's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
Nielsen Holdings plc, together with its subsidiaries, operates as a measurement and data analytics company worldwide. It operates in two segments, Nielsen Global Media (Media) and Nielsen Global Connect (Connect). The Media segment provides viewership and listening data, and analytics principally to media publishers and marketers, and advertising agencies for television, radio, digital viewing, and listening platforms. This segment offers television audience measurement services; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement and analytic services; addressable TV measurement services; video advertising services; and independent measurement and consumer research primarily servicing radio, advertisers, and advertising agencies in the audio industry. The Connect segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer-packaged goods industry. This segment offers retail and consumer panel measurement, analytics, loyalty data processing, and advisory services. Nielsen has strategic relationship IHS Markit.
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Frequently asked questions
Nielsen in the news
NIELSEN HOLDINGS PLC : Change in Directors or Principal Officers (form 8-K)
Hedge Funds Are Dumping Nielsen Holdings plc (NLSN)
Nielsen Unveils New Brand Identity Reflecting Company's Transformation and Focus on the Global Future of Media
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