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How to buy MediaAlpha stock in Canada

Own MediaAlpha shares in just a few minutes.


Fact checked

MediaAlpha, Inc is an internet content & information business based in the US. MediaAlpha shares (MAX.US) are listed on the NYSE and all prices are listed in US Dollars. MediaAlpha employs 0 staff and has a trailing 12-month revenue of around $520.8 million.

How to buy shares in MediaAlpha

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: MAX in this case.
  5. Research MediaAlpha shares. The platform should provide the latest information available.
  6. Buy your MediaAlpha shares. It's that simple.

MediaAlpha share price

Use our graph to track the performance of MAX stocks over time.

MediaAlpha shares at a glance

Information last updated 2021-01-23.
Latest market close$N/A
52-week range$21.62 - $52.93
50-day moving average $39.3524
200-day moving average $38.9907
Wall St. target price$44.6
PE ratio 65.8233
Dividend yield N/A (0%)
Earnings per share (TTM) $28.5686

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Is it a good time to buy MediaAlpha stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is MediaAlpha under- or over-valued?

Valuing MediaAlpha stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of MediaAlpha's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

MediaAlpha's P/E ratio

MediaAlpha's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 66x. In other words, MediaAlpha shares trade at around 66x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

MediaAlpha's EBITDA

MediaAlpha's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$46.7 million.

The EBITDA is a measure of a MediaAlpha's overall financial performance and is widely used to measure a its profitability.

MediaAlpha financials

Revenue TTM USD$520.8 million
Operating margin TTM 8.22%
Gross profit TTM USD$65.1 million
Return on assets TTM 0%
Return on equity TTM 0%
Profit margin 6.57%
Book value N/A
Market capitalisation USD$2.6 billion

TTM: trailing 12 months

How to short and sell MediaAlpha shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "MAX.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 566,099 MediaAlpha shares held short by investors – that's known as MediaAlpha's "short interest". This figure is 70.5% up from 332,028 last month.

There are a few different ways that this level of interest in shorting MediaAlpha shares can be evaluated.

MediaAlpha's "short interest ratio" (SIR)

MediaAlpha's "short interest ratio" (SIR) is the quantity of MediaAlpha shares currently shorted divided by the average quantity of MediaAlpha shares traded daily (recently around 264532.24299065). MediaAlpha's SIR currently stands at 2.14. In other words for every 100,000 MediaAlpha shares traded daily on the market, roughly 2140 shares are currently held short.

However MediaAlpha's short interest can also be evaluated against the total number of MediaAlpha shares, or, against the total number of tradable MediaAlpha shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case MediaAlpha's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 MediaAlpha shares in existence, roughly 10 shares are currently held short) or 0.0471% of the tradable shares (for every 100,000 tradable MediaAlpha shares, roughly 47 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against MediaAlpha.

Find out more about how you can short MediaAlpha stock.

MediaAlpha share dividends

We're not expecting MediaAlpha to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

MediaAlpha overview

MediaAlpha, Inc., through its subsidiaries, develops insurance customer acquisition technology platform in the United States. Its technology platform brings insurance carriers and consumers together in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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