Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy Helen of Troy stock in Canada | $233.99

Own Helen of Troy shares in just a few minutes.

Helen of Troy Limited
+ $3.13 ( + 1.36%)

Helen of Troy is a household & personal products business based in the US. Helen of Troy stocks (HELE.US) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $218.51 – a decrease of 0.17% over the previous week. Helen of Troy employs 1,769 staff and has a trailing 12-month revenue of around $2.2 billion.

How to buy Helen of Troy stock in Canada

  1. Choose a platform. If you're a beginner, our stock trading table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: HELE in this case.
  5. Research Helen of Troy stocks. The platform should provide the latest information available.
  6. Buy your Helen of Troy stocks. It's that simple.

Is it a good time to buy Helen of Troy stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

How has Coronavirus impacted Helen of Troy's stock price?

Since the stock market crash in March caused by coronavirus, Helen of Troy's stock price has had significant positive movement.

Its last market close was $233.99, which is 19.39% up on its pre-crash value of $188.63 and 124.96% up on the lowest point reached during the March crash when the stocks fell as low as $104.015.

If you had bought $1,000 worth of Helen of Troy stocks at the start of February 2020, those stocks would have been worth $600.58 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,256.53.

Helen of Troy stock price

Use our graph to track the performance of HELE stocks over time.

Helen of Troy stocks at a glance

Information last updated 2021-09-17.
Latest market close$233.99
52-week range$181.845 - $265.97
50-day moving average $232.9685
200-day moving average $223.2237
Wall St. target price$248.25
PE ratio 23.3407
Dividend yield N/A (0%)
Earnings per share (TTM) $10.025

Compare online stock trading platforms

Note: The dollar amounts in the table below are in Canadian dollars.

Name Product Available Asset Types Stock Fee Option Fee Account Fee ETF Transaction Cost Feature Table description
Wealthsimple Trade
Stocks, ETFs
Get a $50 bonus when you open a Wealthsimple Trade account and deposit and trade at least $150.
Pay no commissions when you trade Canadian stocks and ETFs with Wealthsimple Trade.
BMO InvestorLine
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
$9.95 + $1.25 per options contract
$0 if conditions met, otherwise $25/quarter
$0 - $9.95
Buy and sell a select group of Canada’s most popular ETFs without paying commissions.

An easy-to-use online trading platform with access to research, tools, and the option to access InvestorLine adviceDirect for additional professional support.
Scotia iTRADE
Bonds, Options, Mutual Funds, ETFs, GICs, International Equities
$9.99 + $1.25 contract ($4.99 + $1.25 contract if completed 150 trades or more a quarter)
$9.99 ($4.99 if completed 150 trades or more a quarter)
Pay no annual account fees.
Buy, sell and trade ETFs, Equities, Options and more with competitive commissions.
CIBC Investor's Edge
Stocks, Bonds, Options, Mutual Funds, ETFs
$4.95 - $6.95
$4.95 - $6.95 (+$1.25 per contract)
$0 if conditions met, otherwise $100/year
$4.95 - $6.95 is applicable for online stock, ETF and option trades only. Pay $4.95 when you qualify as an Active Trader (trade 150+ times per quarter).
An intuitive and easy-to-use platform with access to a variety of tools that help you make smart decisions and trade with confidence.
Interactive Brokers
Stocks, Bonds, Options, ETFs, Currencies, Futures
Min. $1.00, Max. 0.5% of trade value
$1.50 min. per order
Min. $1.00, Max. 0.5% of trade value
Extensive trading capabilities and global investment tracking.
Access market data 24 hours a day, six days a week and invest in global stocks, options, futures, currencies, bonds and funds from one single account.
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, International Equities, Precious Metals
$9.95 + $1 per contract
Get $50 in free trades when you fund your account with a minimum of $1,000.
Opt for self-directed investing and save on fees or get a pre-built portfolio and take some of the guesswork out.
Qtrade Direct Investing
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
$6.95 - $8.75
$6.95 - $8.75 + $1.25 per contract
$0 if conditions met, otherwise $25/quarter
$0 - $8.75
Get up to 50 free trades. Be one of the first 100 new Qtrade clients to use the promo code 50FREETRADES and deposit a minimum of $10,000 (or top up to $15,000 to get $150 transfer fees waived). Valid until September 30, 2021.
Qtrade Direct Investing offers low trading commissions and an easy-to-use platform with access to powerful tools and a wide selection of investment options. Trade 100 ETFs free of charge and thousands more for $8.75 or lower.

Compare up to 4 providers

Online stock trading

Helen of Troy price performance over time

Historical closes compared with the last close of $233.99

1 week (2021-09-09) 1.39%
1 month (2021-08-19) 1.97%
3 months (2021-06-18) 7.70%
6 months (2021-03-19) 11.80%
1 year (2020-09-18) 20.12%
2 years (2019-09-18) 51.91%
3 years (2018-09-18) 86.37%
5 years (2016-09-16) 173.99%

Is Helen of Troy under- or over-valued?

Valuing Helen of Troy stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Helen of Troy's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Helen of Troy's P/E ratio

Helen of Troy's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 23x. In other words, Helen of Troy stocks trade at around 23x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stocks or simply that they're under-valued.

Helen of Troy's PEG ratio

Helen of Troy's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.8778. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Helen of Troy's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Helen of Troy's EBITDA

Helen of Troy's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$333.6 million.

The EBITDA is a measure of a Helen of Troy's overall financial performance and is widely used to measure a its profitability.

Helen of Troy financials

Revenue TTM USD$2.2 billion
Operating margin TTM 13.35%
Gross profit TTM USD$927.3 million
Return on assets TTM 8.57%
Return on equity TTM 20.68%
Profit margin 11.29%
Book value $49.884
Market capitalisation USD$5.6 billion

TTM: trailing 12 months

How to short and sell Helen of Troy stocks

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "HELE.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 2.3 million Helen of Troy stocks held short by investors – that's known as Helen of Troy's "short interest". This figure is 0.2% down from 2.3 million last month.

There are a few different ways that this level of interest in shorting Helen of Troy stocks can be evaluated.

Helen of Troy's "short interest ratio" (SIR)

Helen of Troy's "short interest ratio" (SIR) is the quantity of Helen of Troy stocks currently shorted divided by the average quantity of Helen of Troy stocks traded daily (recently around 90733.162863887). Helen of Troy's SIR currently stands at 25.42. In other words for every 100,000 Helen of Troy stocks traded daily on the market, roughly 25420 stocks are currently held short.

However Helen of Troy's short interest can also be evaluated against the total number of Helen of Troy stocks, or, against the total number of tradable Helen of Troy stocks (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Helen of Troy's short interest could be expressed as 0.1% of the outstanding stocks (for every 100,000 Helen of Troy stocks in existence, roughly 100 stocks are currently held short) or 0.0966% of the tradable stocks (for every 100,000 tradable Helen of Troy stocks, roughly 97 stocks are currently held short).

A SIR above 20% would generally be considered very high, pointing to a pessimistic outlook for the stock price, with a discouraging number of investors currently willing to bet against Helen of Troy.

Find out more about how you can short Helen of Troy stock.

Helen of Troy stock dividends

We're not expecting Helen of Troy to pay a dividend over the next 12 months. However, you can browse other dividend-paying stocks in our guide.

Have Helen of Troy stocks ever split?

Helen of Troy stocks were split on a 2:1 basis on 23 September 1997. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Helen of Troy stocks – just the quantity. However, indirectly, the new 50% lower stock price could have impacted the market appetite for Helen of Troy stocks which in turn could have impacted Helen of Troy's stock price.

Helen of Troy stock price volatility

Over the last 12 months, Helen of Troy's stocks have ranged in value from as little as $181.845 up to $265.97. A popular way to gauge a stock's volatility is its "beta".

HELE.US volatility(beta: 0.85)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a stocks volatility in relation to the market. The market (NASDAQ average) beta is 1, while Helen of Troy's is 0.8455. This would suggest that Helen of Troy's stocks are less volatile than average (for this exchange).

Helen of Troy overview

Helen of Troy Limited designs, develops, imports, markets, and distributes a portfolio of consumer products worldwide. The company operates in three segments: Housewares, Health & Home, and Beauty. The Housewares segment offers food and beverage preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; and insulated water bottles, jugs, thermoses, drinkware, travel mugs, and food containers and accessories. The Health & Home segment provides thermometers, blood pressure monitors, and humidifiers; faucet mount water-filtration systems and pitcher based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment provides hair, facial, and skin care appliances, as well as grooming brushes, tools, and decorative hair accessories; and liquid hair styling, treatment and conditioning products, shampoos, and skin care products. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Brut, Pert, Sure, Infusium, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

More on investing

More guides on Finder

Ask an Expert

You must be logged in to post a comment.

Go to site