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How to buy GoPro stock in Canada | $12.11

Own GoPro shares in just a few minutes.

GoPro (GPRO) is a leading consumer electronics business based in the US. It opened the day at $12.29 after a previous close of $12.3. During the day the price has varied from a low of $11.735 to a high of $12.3. The latest price was $12.11 (25 minute delay). GoPro is listed on the NASDAQ and employs 758 staff. All prices are listed in US Dollars.

How to buy GoPro stock in Canada

  1. Choose a platform. If you're a beginner, our stock trading table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: GPRO in this case.
  5. Research GoPro stocks. The platform should provide the latest information available.
  6. Buy your GoPro stocks. It's that simple.

How has Coronavirus impacted GoPro's stock price?

Since the stock market crash in March caused by coronavirus, GoPro's stock price has had significant positive movement.

Its last market close was $11.04, which is 64.67% up on its pre-crash value of $3.9 and 452.00% up on the lowest point reached during the March crash when the stocks fell as low as $2.

If you had bought $1,000 worth of GoPro stocks at the start of February 2020, those stocks would have been worth $569.69 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $2,699.28.

GoPro stock price

Use our graph to track the performance of GPRO stocks over time.

GoPro stocks at a glance

Information last updated 2021-06-16.
Previous close$12.3
Change $-0.19
Change % -1.5447%
Volume 1,962,759
Information last updated 2021-06-10.
52-week range$3.74 - $13.79
50-day moving average $10.8076
200-day moving average $9.785
Wall St. target price$10.47
Dividend yield N/A (0%)
Earnings per share (TTM) $-0.219

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Note: The dollar amounts in the table below are in Canadian dollars.

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Is it a good time to buy GoPro stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

GoPro price performance over time

Historical closes compared with the last close of $12.11

1 week (2021-06-08) -3.81%
1 month (2021-05-14) 22.82%
3 months (2021-03-16) -5.61%
6 months (2020-12-16) 38.08%
1 year (2020-06-16) 164.41%
2 years (2019-06-14) 109.88%
3 years (2018-06-15) 94.38%
5 years (2016-06-16) 23.07%

Is GoPro under- or over-valued?

Valuing GoPro stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of GoPro's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

GoPro's PEG ratio

GoPro's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.0108. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into GoPro's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.


GoPro's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$52.3 million.

The EBITDA is a measure of a GoPro's overall financial performance and is widely used to measure a its profitability.

GoPro financials

Revenue TTM USD$976.2 million
Operating margin TTM 4.25%
Gross profit TTM USD$315.7 million
Return on assets TTM 3.87%
Return on equity TTM -6.9%
Profit margin -1.38%
Book value $1.379
Market capitalisation USD$1.9 billion

TTM: trailing 12 months

How to short and sell GoPro stocks

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "GPRO.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 17.3 million GoPro stocks held short by investors – that's known as GoPro's "short interest". This figure is 15.1% up from 15.0 million last month.

There are a few different ways that this level of interest in shorting GoPro stocks can be evaluated.

GoPro's "short interest ratio" (SIR)

GoPro's "short interest ratio" (SIR) is the quantity of GoPro stocks currently shorted divided by the average quantity of GoPro stocks traded daily (recently around 3.8 million). GoPro's SIR currently stands at 4.57. In other words for every 100,000 GoPro stocks traded daily on the market, roughly 4570 stocks are currently held short.

However GoPro's short interest can also be evaluated against the total number of GoPro stocks, or, against the total number of tradable GoPro stocks (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case GoPro's short interest could be expressed as 0.12% of the outstanding stocks (for every 100,000 GoPro stocks in existence, roughly 120 stocks are currently held short) or 0.1594% of the tradable stocks (for every 100,000 tradable GoPro stocks, roughly 159 stocks are currently held short).

Such a low SIR usually points to an optimistic outlook for the stock price, with fewer people currently willing to bet against GoPro.

Find out more about how you can short GoPro stock.

GoPro stock dividends

We're not expecting GoPro to pay a dividend over the next 12 months. However, you can browse other dividend-paying stocks in our guide.

GoPro stock price volatility

Over the last 12 months, GoPro's stocks have ranged in value from as little as $3.74 up to $13.79. A popular way to gauge a stock's volatility is its "beta".

GPRO.US volatility(beta: 1.22)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a stocks volatility in relation to the market. The market (NASDAQ average) beta is 1, while GoPro's is 1.2228. This would suggest that GoPro's stocks are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

GoPro overview

GoPro, Inc. develops and sells cameras, drones, and mountable and wearable accessories in the United States and internationally. The company offers cloud connected HERO7 Silver, HERO7 Black, HERO8 Black, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that offers cloud-based storage solutions and enables subscribers to access, edit, and share content, as well camera protection plans; Quik, a video editing application; and GoPro App, a mobile app that allows users to share and edit their photos and videos. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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