Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy General Mills (GIS) shares

Learn how to easily invest in General Mills shares.

General Mills is a packaged foods business based in the US. General Mills stocks (GIS.US) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was $63.97 – a decrease of 1.24% over the previous week. General Mills employs 35,000 staff and has a trailing 12-month revenue of around $18.6 billion.

How to buy shares in General Mills

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – GIS – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

General Mills stock price (NYSE:GIS)

Use our graph to track the performance of GIS stocks over time.

General Mills shares at a glance

Information last updated 2022-01-17.
Latest market close$69.03
52-week range$52.57 - $69.95
50-day moving average $65.28
200-day moving average $61.84
Wall St. target price$65.73
PE ratio 19.2668
Dividend yield $2.04 (2.92%)
Earnings per share (TTM) $3.63

Compare online stock trading platforms

Note: The dollar amounts in the table below are in Canadian dollars.

Name Product Finder Rating Stock Trading Fee Account Fee Available Asset Types Offer
FREE TRADES
Wealthsimple Trade
Finder Rating:
★★★★★
3.9 / 5
$0
$0
Stocks, ETFs
Get 2 free stocks when you deposit and trade $150.
Scotia iTRADE
Finder Rating:
★★★★★
3.8 / 5
$4.99 - $9.99
$0
Bonds, Options, Mutual Funds, ETFs, GICs, International Equities
Interactive Brokers
Finder Rating:
★★★★★
4.1 / 5
Min. $1.00, Max. 0.5%
$0
Stocks, Bonds, Options, ETFs, Currencies, Futures
OFFER
CIBC Investor's Edge
Finder Rating:
★★★★★
4 / 5
$4.95 - $6.95
$0 if conditions met, otherwise $100/year
Stocks, Bonds, Options, Mutual Funds, ETFs
Get up to $2,000 cash back. Conditions apply. Offer ends March 1, 2022.
Questrade
Finder Rating:
★★★★★
4.2 / 5
$4.95 - $9.95
$0
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, International Equities, Precious Metals
Get $50 in free trades when you fund your account with a minimum of $1,000.
Qtrade Direct Investing
Finder Rating:
★★★★★
4.1 / 5
$6.95 - $8.75
$0 if conditions met, otherwise $25/quarter
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
Get a $50 bonus when you open a new RRSP, TFSA or RESP and start pre-authorized contributions of $200+/month. Valid until March 1, 2022.
loading

Compare up to 4 providers

Online stock trading

Is it a good time to buy General Mills stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

General Mills price performance over time

Historical closes compared with the close of $69.03 from 2022-01-21

1 week (2022-01-14) -1.24%
1 month (2021-12-23) 4.61%
3 months (2021-10-22) 10.13%
6 months (2021-07-23) 16.21%
1 year (2021-01-22) 23.33%
2 years (2020-01-24) 28.52%
3 years (2019-01-24) 58.62%
5 years (2017-01-24) 10.15%

Is General Mills under- or over-valued?

Valuing General Mills stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of General Mills's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

General Mills's P/E ratio

General Mills's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 19x. In other words, General Mills shares trade at around 19x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

General Mills's PEG ratio

General Mills's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.1216. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into General Mills's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

General Mills's EBITDA

General Mills's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $4 billion.

The EBITDA is a measure of a General Mills's overall financial performance and is widely used to measure a its profitability.

General Mills financials

Revenue TTM $18.6 billion
Operating margin TTM 18.17%
Gross profit TTM $6.5 billion
Return on assets TTM 6.52%
Return on equity TTM 22.72%
Profit margin 12.02%
Book value $15.79
Market capitalisation $42.2 billion

TTM: trailing 12 months

General Mills's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like General Mills.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

General Mills's total ESG risk score

Total ESG risk: 27.62

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and General Mills's overall score of 27.62 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like General Mills is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

General Mills's environmental score

Environmental score: 12.04/100

General Mills's environmental score of 12.04 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that General Mills is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

General Mills's social score

Social score: 12.75/100

General Mills's social score of 12.75 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that General Mills is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

General Mills's governance score

Governance score: 8.32/100

General Mills's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that General Mills is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

General Mills's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. General Mills scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that General Mills has, for the most part, managed to keep its nose clean.

General Mills share dividends

55%

Dividend payout ratio: 54.99% of net profits

Recently General Mills has paid out, on average, around 54.99% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.92% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), General Mills shareholders could enjoy a 2.92% return on their shares, in the form of dividend payments. In General Mills's case, that would currently equate to about $2.04 per share.

General Mills's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

General Mills's most recent dividend payout was on 31 January 2022. The latest dividend was paid out to all shareholders who bought their shares by 6 January 2022 (the "ex-dividend date").

Have General Mills's shares ever split?

General Mills's shares were split on a 2:1 basis on 8 June 2010. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your General Mills shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for General Mills shares which in turn could have impacted General Mills's share price.

General Mills share price volatility

Over the last 12 months, General Mills's shares have ranged in value from as little as $52.5712 up to $69.95. A popular way to gauge a stock's volatility is its "beta".

GIS.US volatility(beta: 0.52)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while General Mills's is 0.5246. This would suggest that General Mills's shares are less volatile than average (for this exchange).

General Mills overview

General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and salty snacks, ice cream, nutrition bars, wellness beverages, and savory and grain snacks, as well as various organic products, including frozen and shelf-stable vegetables. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food. The company markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jus-Rol, Kitano, Kix, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Oui, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Wilderness, Yoki, and Yoplait trademarks. It sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains.

Frequently asked questions


Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

More on investing

COVID testing stocks

COVID testing stocks

We’ve rounded up stats on some of the most popular COVID testing stocks, along with information on how they compare and how to invest.

Read more…
TQQQ vs. QQQ

TQQQ vs. QQQ

Review the benefits and risks of investing in these tech-focused ETFs.

Read more…
How to buy Canadian blue chip stocks

How to buy Canadian blue chip stocks

Read more…

More guides on Finder

Go to site