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How to buy Fitbit (FIT) stocks in Canada

Learn how to easily invest in Fitbit stocks.

Fitbit is a scientific & technical instruments business based in the US. Fitbit stocks (FIT.US) are listed on the NYSE and all prices are listed in US Dollars. Fitbit employs 1,764 staff and has a trailing 12-month revenue of around $1.3 billion.

How to buy shares in Fitbit

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – FIT – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Is it a good time to buy Fitbit stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Fitbit stock price (NYSE:FIT)

Use our graph to track the performance of FIT stocks over time.

Fitbit shares at a glance

Information last updated 2021-03-07.
52-week range$6.93 - $6.93
50-day moving average $8,638.75
200-day moving average $2,052.89
Wall St. target price$7.35
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) $-0.54

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Note: The dollar amounts in the table below are in Canadian dollars.

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Fitbit financials

Revenue TTM $1.3 billion
Gross profit TTM $427.7 million
Return on assets TTM -17.86%
Return on equity TTM -52.99%
Profit margin -19.7%
Book value $1.43
Market capitalisation $1.9 billion

TTM: trailing 12 months

Fitbit share dividends

We're not expecting Fitbit to pay a dividend over the next 12 months.

Fitbit share price volatility

Over the last 12 months, Fitbit's shares have ranged in value from as little as $6.93 up to $6.93. A popular way to gauge a stock's volatility is its "beta".

FIT.US volatility(beta: 0.68)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Fitbit's is 0.6812. This would suggest that Fitbit's shares are less volatile than average (for this exchange).

Fitbit overview

Fitbit, Inc. , a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Inspire, Fitbit Inspire HR, and Fitbit Ace 2 activity trackers; Fitbit Ionic and Fitbit Versa family of smartwatches, as well as Fitbit Flyer wireless headphones and the Fitbit Aria family of connected scales; and accessories, such as bands and frames for its devices. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Care, a connected health platform for health plans, employers, and health systems. In addition, the company provides Fitbit Premium, a paid subscription service that uses the data of users to deliver actionable guidance and coaching to help users achieve their health and fitness goals, as well as includes Fitbit Coach that offers exercise programs through personal trainer and yoga apps. It sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit. com, an online store, as well as directly to consumers.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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