Booking Holdings Inc is a travel services business based in the US. Booking shares (BKNG.US) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $3,036.27 – a decrease of 1.06% over the previous day. Booking employs 23,100 staff and has a market cap (total outstanding shares value) of $115 billion.
How to buy shares in Booking
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Is it a good time to buy Booking stock?
Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
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Booking stock price (NASDAQ:BKNG)
Use our graph to track the performance of BKNG stocks over time.
Share price volatility
Over the last 12 months, Booking's shares have ranged in value from as little as $1616.85 up to $3251.71. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.3481. This would suggest that Booking's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
Historical closes compared with the last close of 3036.27
1 week (2023-09-15)
-3.92%
1 month (2023-08-23)
-2.01%
3 months (2023-06-23)
15.71%
1 year (2022-09-17)
N/A
2 years (2021-09-23)
22.65%
3 years (2020-09-23)
85.31%
5 years (2018-09-21)
55.17%
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Is Booking stock undervalued or overvalued?
Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Booking's P/E ratio
Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Booking shares trade at around 27x recent earnings.
That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).
Booking's PEG ratio
Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.4648. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Booking's EBITDA
Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $6.3 billion.
The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.
Booking financials
Revenue TTM
$19.3 billion
Operating margin TTM
30.05%
Gross profit TTM
$14.6 billion
Return on assets TTM
14.23%
Return on equity TTM
267.13%
Profit margin
23.04%
Book value
$-18.45
Market capitalisation
$115 billion
TTM: trailing 12 months
Booking share dividends
We're not expecting Booking to pay a dividend over the next 12 months.
Have Booking's shares ever split?
Booking's shares were split on a 1:6 basis on 16 June 2003. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.
Booking overview
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking. com, which offers online accommodation reservations; Rentalcars. com that provides online rental car reservation services; and Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations.
Frequently asked questions
Currently 0.151% of Booking stocks are held by insiders and 97.136% by institutions.
Latest data suggests 23,100 work at Booking.
Booking's fiscal year ends in December.
Booking's address is: 800 Connecticut Avenue, Norwalk, CT, United States, 06854
Booking's international securities identification number is: US09857L1089
Booking's Committee on Uniform Securities Identification Procedures number is: 741503106
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