Booking is a travel services business based in the US. Booking stocks (BKNG.US) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $2345 – an increase of 0.89% over the previous week. Booking employs 19,500 staff and has a trailing 12-month revenue of around $7.2 billion.
How to buy Booking stock in Canada
- Choose a platform. If you're a beginner, our stock trading table below can help you choose.
- Open your account. You'll need your ID, bank details and national insurance number.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: BKNG in this case.
- Research Booking stocks. The platform should provide the latest information available.
- Buy your Booking stocks. It's that simple.
Is it a good time to buy Booking stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
What's in this guide?
- Can I buy shares in Booking?
- Has coronavirus impacted Booking shares?
- Booking shares summary
- Compare share dealing platforms
- Is Booking stock a buy or sell?
- Booking performance over time
- Can I short Booking shares?
- Is Booking suitable for ethical investing?
- Are Booking shares over-valued?
- Booking's financials
- How volatile are Booking shares?
- Does Booking pay a dividend?
- Have Booking shares ever split?
- Other common questions
How has Coronavirus impacted Booking's stock price?
Since the stock market crash in March caused by coronavirus, Booking's stock price has had significant positive movement.
Its last market close was $2325.3701, which is 17.06% up on its pre-crash value of $1928.72 and 110.01% up on the lowest point reached during the March crash when the stocks fell as low as $1107.285.
If you had bought $1,000 worth of Booking stocks at the start of February 2020, those stocks would have been worth $622.21 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,255.70.
Booking stock priceUse our graph to track the performance of BKNG stocks over time.
Booking stocks at a glance
|Latest market close||$2325.3701|
|52-week range||$1589 - $2516|
|50-day moving average||$2227.1616|
|200-day moving average||$2285.9668|
|Wall St. target price||$2528.56|
|Dividend yield||N/A (0%)|
|Earnings per share (TTM)||$10.056|
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Note: The dollar amounts in the table below are in Canadian dollars.
Booking price performance over time
|1 week (2021-09-09)||0.29%|
|1 month (2021-08-19)||12.02%|
|3 months (2021-06-18)||3.69%|
|6 months (2021-03-19)||1.64%|
|1 year (2020-09-18)||34.24%|
|2 years (2019-09-19)||12.96%|
|3 years (2018-09-19)||20.69%|
|5 years (2016-09-19)||60.59%|
Is Booking under- or over-valued?
Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Booking's P/E ratio
Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 231x. In other words, Booking stocks trade at around 231x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the stocks or simply that they're over-valued.
Booking's PEG ratio
Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.2527. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.
Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$979 million.
The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||USD$7.2 billion|
|Operating margin TTM||7.37%|
|Gross profit TTM||USD$4.9 billion|
|Return on assets TTM||1.48%|
|Return on equity TTM||9.41%|
|Market capitalisation||USD$95.5 billion|
TTM: trailing 12 months
How to short and sell Booking stocks
- Create a CFD or spread betting account.
- Search for the stock code. E.g. "BKNG.US"
- Choose your position size.
- Select "sell" rather than "buy".
- Confirm your position and keep tabs on it. You may wish to set limits on your position.
There are currently 823,704 Booking stocks held short by investors – that's known as Booking's "short interest". This figure is 1.9% up from 808,589 last month.
There are a few different ways that this level of interest in shorting Booking stocks can be evaluated.
Booking's "short interest ratio" (SIR)
Booking's "short interest ratio" (SIR) is the quantity of Booking stocks currently shorted divided by the average quantity of Booking stocks traded daily (recently around 325574.70355731). Booking's SIR currently stands at 2.53. In other words for every 100,000 Booking stocks traded daily on the market, roughly 2530 stocks are currently held short.
However Booking's short interest can also be evaluated against the total number of Booking stocks, or, against the total number of tradable Booking stocks (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Booking's short interest could be expressed as 0.02% of the outstanding stocks (for every 100,000 Booking stocks in existence, roughly 20 stocks are currently held short) or 0.0201% of the tradable stocks (for every 100,000 tradable Booking stocks, roughly 20 stocks are currently held short).
Such a low SIR usually points to an optimistic outlook for the stock price, with fewer people currently willing to bet against Booking.
Find out more about how you can short Booking stock.
Booking's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Booking's total ESG risk score
Total ESG risk: 26.52
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 01/01/2019) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Booking's environmental score
Environmental score: 7.88/100
Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Booking's social score
Social score: 15.4/100
Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Booking's governance score
Governance score: 12.24/100
Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Booking's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
|Total ESG score||26.52|
|Total ESG percentile||25.36|
|Environmental score percentile||8|
|Social score percentile||8|
|Governance score percentile||8|
|Level of controversy||2|
Booking stock dividends
We're not expecting Booking to pay a dividend over the next 12 months. However, you can browse other dividend-paying stocks in our guide.
Have Booking stocks ever split?
Booking stocks were split on a 1:6 basis on 16 June 2003. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking stocks – just the quantity. However, indirectly, the new 500% higher stock price could have impacted the market appetite for Booking stocks which in turn could have impacted Booking's stock price.
Booking stock price volatility
Over the last 12 months, Booking's stocks have ranged in value from as little as $1589 up to $2516. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a stocks volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.2626. This would suggest that Booking's stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, including hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises; and Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. It also operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
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