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How to buy Boohoo (BOO) stocks

Learn how to easily invest in Boohoo stocks.

Boohoo is an internet retail business based in the UK. Boohoo stocks (BOO.LSE) are listed on the London Stock Exchange (LSE) and all prices are listed in pence sterling. Its last market close was 38.77p – a decrease of 1.62% over the previous week. Boohoo employs 6,190 staff and has a trailing 12-month revenue of around £1.8 billion.

How to buy Boohoo stock

  1. Choose a stock trading platform. Use our comparison table or choose from our Top Picks below.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds unto your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – BOO. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

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Boohoo stock price (London Stock Exchange (LSE):BOO)

Use our graph to track the performance of BOO stocks over time.

Boohoo shares at a glance

Information last updated 2023-06-01.
Latest market close38.77p
52-week range30.00p - 85.00p
50-day moving average 48.76p
200-day moving average 44.98p
Wall St. target price50.70p
PE ratio N/A
Dividend yield 0p (0%)
Earnings per share (TTM) -0.06p

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Is it a good time to buy Boohoo stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Boohoo price performance over time

Historical closes compared with the close of 38.77p from 2023-06-06

1 week (2023-05-31) -1.62%
1 month (2023-05-05) -16.78%
3 months (2023-03-07) -29.94%
6 months (2022-12-07) -13.50%
1 year (2022-06-03) N/A
2 years (2021-06-03) -87.31%
3 years (2020-06-05) 383.3
5 years (2018-06-07) 211.9

Is Boohoo stock undervalued or overvalued?

Valuing Boohoo stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Boohoo's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Boohoo financials

Revenue TTM £1.8 billion
Gross profit TTM £895.2 million
Return on assets TTM -2.1%
Return on equity TTM -17.49%
Profit margin -4.27%
Book value 0.33p
Market capitalisation £482.1 million

TTM: trailing 12 months

Boohoo share dividends

We're not expecting Boohoo to pay a dividend over the next 12 months.

You may also wish to consider:

  • Next (NXT.LSE) (3.25% forward annual dividend yield)

Boohoo share price volatility

Over the last 12 months, Boohoo's shares have ranged in value from as little as 30p up to 85p. A popular way to gauge a stock's volatility is its "beta".

BOO.LSE volatility(beta: 1.8)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Boohoo's is 1.7981. This would suggest that Boohoo's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

To put Boohoo's beta into context you can compare it against those of similar companies.

Boohoo overview

boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16-to-45-year age customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams brands. The company was founded in 2006 and is headquartered in Manchester, the United Kingdom. .

Frequently asked questions


Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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