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How to buy Boohoo (BOO) stocks in Canada

Learn how to easily invest in Boohoo stocks.

Boohoo is an internet retail business based in the UK. Boohoo stocks (BOO.LSE) are listed on the London Stock Exchange (LSE) and all prices are listed in pence sterling. Its last market close was 106.05p – a decrease of 0.44% over the previous week. Boohoo employs 3,621 staff and has a trailing 12-month revenue of around £1.9 billion.

How to buy shares in Boohoo

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – BOO – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Boohoo stock price (London Stock Exchange (LSE):BOO)

Use our graph to track the performance of BOO stocks over time.

Boohoo shares at a glance

Information last updated 2022-01-24.
Latest market close102.60p
52-week range96.79p - 378.90p
50-day moving average 139.96p
200-day moving average 241.87p
Wall St. target price190.19p
PE ratio 21.9565
Dividend yield N/A (0%)
Earnings per share (TTM) 4.60p

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Is it a good time to buy Boohoo stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Boohoo price performance over time

Historical closes compared with the close of 102.6p from 2022-01-27

1 week (2022-01-20) -2.43%
1 month (2021-12-24) -16.59%
3 months (2021-10-27) -45.03%
6 months (2021-07-28) -61.79%
1 year (2021-01-28) -69.28%
2 years (2020-01-28) -66.49%
3 years (2019-01-28) 186.9
5 years (2017-01-27) 144

Is Boohoo under- or over-valued?

Valuing Boohoo stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Boohoo's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Boohoo's P/E ratio

Boohoo's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 22x. In other words, Boohoo shares trade at around 22x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Boohoo's P/E ratio is best considered in relation to those of others within the internet retail industry or those of similar companies.

Boohoo's EBITDA

Boohoo's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £130.1 million.

The EBITDA is a measure of a Boohoo's overall financial performance and is widely used to measure a its profitability.

To put Boohoo's EBITDA into context you can compare it against that of similar companies.

Boohoo financials

Revenue TTM £1.9 billion
Operating margin TTM 5.32%
Gross profit TTM £945.2 million
Return on assets TTM 7.45%
Return on equity TTM 13.32%
Profit margin 3.11%
Book value 0.38p
Market capitalisation £1.3 billion

TTM: trailing 12 months

Boohoo share dividends

We're not expecting Boohoo to pay a dividend over the next 12 months.

Boohoo share price volatility

Over the last 12 months, Boohoo's shares have ranged in value from as little as 96.788p up to 378.9p. A popular way to gauge a stock's volatility is its "beta".

BOO.LSE volatility(beta: 1.59)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Boohoo's is 1.5873. This would suggest that Boohoo's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

To put Boohoo's beta into context you can compare it against those of similar companies.

Boohoo overview

boohoo group plc, through its subsidiaries, operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16 to 40 year old customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams brands. The company was formerly known as boohoo. com plc and changed its name to boohoo group plc in July 2018. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom. .

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Frequently asked questions


Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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