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How to buy Baozun (BZUN) stocks in Canada

Learn how to easily invest in Baozun stocks.

Baozun is an internet retail business based in the US. Baozun stocks (BZUN.US) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $14.25 – a decrease of 1.7% over the previous week. Baozun employs 6,076 staff and has a trailing 12-month revenue of around $9.6 billion.

How to buy shares in Baozun

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – BZUN – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Baozun stock price (NASDAQ:BZUN)

Use our graph to track the performance of BZUN stocks over time.

Baozun shares at a glance

Information last updated 2022-01-22.
Latest market close$13.26
52-week range$12.30 - $57.00
50-day moving average $14.61
200-day moving average $24.35
Wall St. target price$24.73
PE ratio 224.7458
Dividend yield N/A (0%)
Earnings per share (TTM) $0.06

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Note: The dollar amounts in the table below are in Canadian dollars.

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Is it a good time to buy Baozun stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Baozun price performance over time

Historical closes compared with the close of $13.26 from 2022-01-21

1 week (2022-01-14) -1.70%
1 month (2021-12-23) -5.49%
3 months (2021-10-22) -31.58%
6 months (2021-07-23) -50.00%
1 year (2021-01-22) -61.90%
2 years (2020-01-24) -59.07%
3 years (2019-01-24) 32.89
5 years (2017-01-24) 13.9

Is Baozun under- or over-valued?

Valuing Baozun stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baozun's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baozun's P/E ratio

Baozun's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 225x. In other words, Baozun shares trade at around 225x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Baozun's PEG ratio

Baozun's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 23.47. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baozun's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baozun's EBITDA

Baozun's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $478.1 million.

The EBITDA is a measure of a Baozun's overall financial performance and is widely used to measure a its profitability.

Baozun financials

Revenue TTM $9.6 billion
Operating margin TTM 3.17%
Gross profit TTM $3.3 billion
Return on assets TTM 1.95%
Return on equity TTM 0.54%
Profit margin 0.29%
Book value $71.99
Market capitalisation $959.5 million

TTM: trailing 12 months

Baozun share dividends

We're not expecting Baozun to pay a dividend over the next 12 months.

Baozun share price volatility

Over the last 12 months, Baozun's shares have ranged in value from as little as $12.3 up to $57. A popular way to gauge a stock's volatility is its "beta".

BZUN.US volatility(beta: 1.14)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baozun's is 1.1358. This would suggest that Baozun's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Baozun overview

Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, online store operations, digital marketing, customer services, warehousing, and fulfillment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.

Frequently asked questions


Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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