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How to buy Baidu (BIDU) stocks

Learn how to easily invest in Baidu stocks.

Baidu Inc
NASDAQ: BIDU - USD
$151.49
+ $2.76 ( + 1.86%)
INTERNET CONTENT & INFORMATION

Baidu is an internet content & information business based in the US. Baidu stocks (BIDU.US) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $148.73 – an increase of 0.1% over the previous week. Baidu employs 45,500 staff and has a trailing 12-month revenue of around $124.8 billion.

How to buy stocks in Baidu

  1. Compare stock trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – BIDU – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of stocks with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Baidu stock price (NASDAQ:BIDU)

Use our graph to track the performance of BIDU stocks over time.

Baidu shares at a glance

Information last updated 2022-06-27.
Latest market close$151.49
52-week range$101.62 - $208.92
50-day moving average $129.41
200-day moving average $147.35
Wall St. target price$205.80
PE ratio N/A
Dividend yield $0 (0%)
Earnings per share (TTM) $-7.16

Compare stock trading platforms

Note: The dollar amounts in the table below are in Canadian dollars.

1 - 6 of 6
Name Product Finder Rating Stock Trading Fee Account Fee Available Asset Types Offer
OFFER
CIBC Investor's Edge
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4 / 5
$4.95–$6.95
$0 if conditions met, otherwise $100 a year
Stocks, Bonds, Options, Mutual Funds, ETFs
Young investors 18 to 24 can get free online trades and a $0 annual account fee. Conditions apply.
Interactive Brokers
Finder Rating:
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4.1 / 5
Min. $1.00, Max. 0.5%
$0
Stocks, Bonds, Options, ETFs, Currencies, Futures
Scotia iTRADE
Finder Rating:
★★★★★
3.8 / 5
$4.99–$9.99
$0
Bonds, Options, Mutual Funds, ETFs, GICs, International Equities
Questrade
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$4.95 - $9.95
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Wealthsimple
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3.9 / 5
$0
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Stocks, ETFs
Get $25 when you open a Wealthsimple account and fund at least $150.
OFFER
Qtrade Direct Investing
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Is it a good time to buy Baidu stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Baidu price performance over time

Historical closes compared with the close of $151.49 from 2022-07-01

1 week (2022-06-24) 0.10%
1 month (2022-06-01) 7.20%
3 months (2022-04-01) 7.46%
6 months (2021-12-31) 1.81%
1 year (2021-07-02) -22.98%
2 years (2020-07-02) 22.86%
3 years (2019-07-03) 27.77%
5 years (2017-06-30) 178.86

Is Baidu under- or over-valued?

Valuing Baidu stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baidu's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baidu's PEG ratio

Baidu's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1996. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baidu's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baidu's EBITDA

Baidu's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $26.6 billion.

The EBITDA is a measure of a Baidu's overall financial performance and is widely used to measure a its profitability.

Baidu financials

Revenue TTM $124.8 billion
Operating margin TTM 8.41%
Gross profit TTM $60.3 billion
Return on assets TTM 1.74%
Return on equity TTM -7.84%
Profit margin -13.07%
Book value $613.43
Market capitalisation $52.9 billion

TTM: trailing 12 months

Baidu's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Baidu.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Baidu's total ESG risk score

Total ESG risk: 25.52

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Baidu's overall score of 25.52 (as at 01/01/2019) is pretty good – landing it in it in the 30th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Baidu is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Baidu's environmental score

Environmental score: 5.04/100

Baidu's environmental score of 5.04 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Baidu's social score

Social score: 13.93/100

Baidu's social score of 13.93 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Baidu's governance score

Governance score: 11.06/100

Baidu's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Baidu is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Baidu's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Baidu scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Baidu hasn't always managed to keep its nose clean.

Baidu share dividends

We're not expecting Baidu to pay a dividend over the next 12 months.

Have Baidu's shares ever split?

Baidu's shares were split on a 10:1 basis on 12 May 2010. So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Baidu shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Baidu shares which in turn could have impacted Baidu's share price.

Baidu share price volatility

Over the last 12 months, Baidu's shares have ranged in value from as little as $101.62 up to $208.92. A popular way to gauge a stock's volatility is its "beta".

BIDU.US volatility(beta: 0.89)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baidu's is 0.8916. This would suggest that Baidu's shares are less volatile than average (for this exchange).

Baidu overview

Baidu, Inc. offers internet search services in China. It operates through Baidu Core and iQIYI segments. The company offers Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services; Baidu Feed that provides users with personalized timeline based on their demographics and interests; and Haokan, a short video app. It also provides Baidu Knows, an online community where users can ask questions to other users; Baidu Wiki; Baidu Healthcare Wiki; Baidu Wenku; Baidu Scholar; Baidu Experience; Baidu Post; Baidu Maps, a voice-enabled mobile app that provides travel-related services; Baidu Drive; Baijiahao; and DuerOS, a smart assistant platform. In addition, it offers online marketing services, which include pay for performance, an auction-based services that allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services; other marketing services that include display-based marketing services and other online marketing services based on performance criteria other than cost per click; mobile ecosystem, a portfolio of apps, including Baidu App, Haokan, and Baidu Post; various cloud services and solutions, such as platform as a service, software as a service, and infrastructure as a service; self-driving services, including maps, automated valet parking, autonomous navigation pilot, electric vehicles, and robotaxi fleets, as well as Xiaodu smart devices. Further, the company provides iQIYI, AN online entertainment service, including original and licensed content; other video content and membership; and online advertising services.

Frequently asked questions


Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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