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How to buy ASOS (ASC) stocks
Learn how to buy ASOS stock in 5 easy steps.
ASOS is an internet retail business based in the UK. ASOS stocks (ASC.LSE) are listed on the London Stock Exchange (LSE) and all prices are listed in pence sterling. Its last market close was 348p – a decrease of 2.08% over the previous week. ASOS employs 3,351 staff and has a trailing 12-month revenue of around £3.8 billion.
How to buy ASOS stock
- Choose a stock trading platform. Use our comparison table or choose from our Top Picks below.
- Open an account. Provide your personal information and sign up.
- Fund your account. Deposit funds unto your account by linking your banking information or transfer funds from another trading account.
- Search for the stock name – ASC. Search for the stock by name or ticker symbol.
- Buy the stock. Place your order. It's that simple.
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What's in this guide?
- Can I buy shares in ASOS?
- Has coronavirus impacted ASOS shares?
- ASOS shares summary
- Compare share dealing platforms
- Is ASOS stock a buy or sell?
- ASOS performance over time
- Is ASOS suitable for ethical investing?
- Are ASOS shares over-valued?
- ASOS's financials
- How volatile are ASOS shares?
- Does ASOS pay a dividend?
- Other common questions
ASOS stock price (London Stock Exchange (LSE):ASC)Use our graph to track the performance of ASC stocks over time.
ASOS shares at a glance
|Latest market close||343.10p|
|52-week range||332.00p - 1,610.00p|
|50-day moving average||641.19p|
|200-day moving average||673.49p|
|Wall St. target price||784.80p|
|Dividend yield||0p (0%)|
|Earnings per share (TTM)||-2.35p|
Buy ASOS stocks from these online trading platformsCompare special offers, low fees and a wide range of investment options among top trading platforms.
Note: The dollar amounts in the table below are in Canadian dollars.
Is it a good time to buy ASOS stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
ASOS price performance over time
Historical closes compared with the close of 343.1p from 2023-06-08
|1 week (2023-06-02)||-2.08%|
|1 month (2023-05-09)||-46.04%|
|3 months (2023-03-09)||-62.26%|
|6 months (2022-12-09)||-41.35%|
|1 year (2022-06-08)||-76.94%|
|2 years (2021-06-09)||-93.26%|
|3 years (2020-06-09)||3155|
|5 years (2018-06-08)||6626|
Is ASOS stock undervalued or overvalued?
Valuing ASOS stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ASOS's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
ASOS's PEG ratio
ASOS's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6289. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ASOS's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
|Revenue TTM||£3.8 billion|
|Gross profit TTM||£1.7 billion|
|Return on assets TTM||-6.14%|
|Return on equity TTM||-25.59%|
|Market capitalisation||£409 million|
TTM: trailing 12 months
ASOS's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ASOS.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
ASOS's total ESG risk score
Total ESG risk: 23.86
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ASOS's overall score of 23.86 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like ASOS is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
ASOS's environmental score
Environmental score: 6/100
ASOS's environmental score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
ASOS's social score
Social score: 6/100
ASOS's social score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
ASOS's governance score
Governance score: 6/100
ASOS's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that ASOS is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
ASOS's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. ASOS scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that ASOS has, for the most part, managed to keep its nose clean.
ASOS share dividends
We're not expecting ASOS to pay a dividend over the next 12 months.
ASOS share price volatility
Over the last 12 months, ASOS's shares have ranged in value from as little as 332p up to 1610p. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while ASOS's is 2.9161. This would suggest that ASOS's shares are significantly more volatile than the average for this exchange and represent a higher risk.
ASOS Plc operates as an online fashion retailer worldwide. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom. .
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ASOS in the news
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Frequently asked questions
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.
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