7 media stocks to watch

The best media stocks depend on your portfolio and investment goals—while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

7 popular media stocks to watch

We round up a selection of stocks in or related to the broadcasting industry, weighting the list more heavily towards popular mid- and large-cap stocks.

1. Paramount Global (VIAC)
2. Sirius XM Holding (SIRI)
3. Sinclair Broadcast Group (SBGI)
4. Nexstar Broadcasting Group (NXST)
5. EWScripps Co Class A (SSP)
6. Saga Communications (SGA)
7. Cumulus Media Inc Class A (CMLS)

Compare investment accounts that help you research stocks

The media stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering media stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

How to invest in media stocks

1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps in Canada.
2. Sign up for an account. Provide your personal information and sign up.
3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like VIAC or SIRI.
5. Place your order. Buy the stock. It's that simple.

Learn more about popular media stocks

We round up a selection of stocks in or related to the broadcasting industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

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1. Paramount Global (VIAC)

ViacomCBS Inc. operates as a media and entertainment company worldwide. The company operates through TV Entertainment, Cable Networks, and Filmed Entertainment segments.

• Previous close price: $0.00
• Market capitalization: $19,258,916,864
• 1 year performance: N/A
• P/E ratio: 4.2191

Buy VIAC stock on Interactive Brokers

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2. Sirius XM Holding (SIRI)

Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates in two segments, Sirius XM, and Pandora and Off-platform.

• Previous close price: $3.16
• Market capitalization: $11,885,654,016
• 1 year performance: -20.80%
• P/E ratio: 9.6563

Buy SIRI stock on Interactive Brokers

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3. Sinclair Broadcast Group (SBGI)

Sinclair, Inc. , a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis.

• Previous close price: $12.74
• Market capitalization: $769,581,824
• 1 year performance: -39.56%

Buy SBGI stock on Interactive Brokers

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4. Nexstar Broadcasting Group (NXST)

Nexstar Media Group, Inc. operates as a diversified media company that produces and distributes engaging local and national news, sports and entertainment content across the television and digital platforms in the United States. It owns, operates, programs, or provides sales and other services to various markets; and offers television programming services.

• Previous close price: $164.11
• Market capitalization: $5,414,080,000
• 1 year performance: -7.78%
• P/E ratio: 16.8008

Buy NXST stock on Interactive Brokers

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5. EWScripps Co Class A (SSP)

The E. W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States.

• Previous close price: $3.81
• Market capitalization: $294,071,104
• 1 year performance: -59.17%

Buy SSP stock on Interactive Brokers

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6. Saga Communications (SGA)

Saga Communications, Inc. , a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk.

• Previous close price: $22.74
• Market capitalization: $142,551,344
• 1 year performance: -5.03%
• P/E ratio: 14.6839

Buy SGA stock on Interactive Brokers

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7. Cumulus Media Inc Class A (CMLS)

Cumulus Media Inc. , an audio-first media company, owns and operates radio stations in the United States. It owns and operates stations in various markets, as well as affiliated stations through Westwood One.

• Previous close price: $2.70
• Market capitalization: $50,351,300
• 1 year performance: -26.03%

Buy CMLS stock on Interactive Brokers

Buy media stocks from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

Bottom line

While it's possible to turn a profit investing in media stocks, keep in mind that—like any investment—media stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the broadcasting industry, so carefully vet your picks before you invest. If you're new to investing or if it's been a while since you've taken a critical look at your investment accounts, compare brokers to make sure you're getting the best trading features for your needs.

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.