If you’re looking to get a jumpstart on gift shopping or simply on the hunt for shopping deals, then mark your calendars for Amazon Prime Day deals. The first Amazon Prime Day in Canada was announced earlier this year and took place in mid-July. Now, there’s Amazon Prime Big Deal Day — better known as Amazon Prime Day Number Two!
To help, we break down dates, provide insider shopping tips and help you get the best deals during both Amazon Canada sale days in 2023.
The official dates for Amazon Prime Big Deal Day are October 10 and 11, 2023.
The official dates for Amazon Prime Day 2023 were announced and this year, shoppers can expect deals leading up to July 11 to 12, 2023 — the official 48 hours known as Amazon Prime Day.
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Amazon Prime Day has become one of the largest and most exclusive shopping days offering shoppers sale prices on technology, electronics, and sporting gear among other retail categories.
Although Amazon Prime Day is relatively new when it comes to major shopping holidays in Canada, it has been giving Black Friday a run for its money — literally — ever since it first came into being on July 15, 2015. Since its launch, Amazon Prime Day has become one of the largest and most exclusive shopping days, offering shoppers deals on technology, electronics, and sporting gear among other retail categories.
The first Prime Day was launched in 2015, to celebrate the 20th anniversary of Amazon operating as a major online retailer in North America. Since that first sale day, Amazon has held sales days over the last nine years:
Be on the lookout for pre-sales a few days before the first Amazon Prime Day Canada scheduled for July 11 to 12, 2023 and the second Amazon Canada sale day on October 10 and 11, 2023. Key deals typically include deep discounts on Amazon products, such as Kindle e-readers, and Echo products as well as on Amazon music streaming, and Kindle Unlimited memberships. Sale deals can also be found on TVs, headphones, housewards and toys and games.
Another way to grab early Amazon Prime Day deals is to ask your Echo for early Prime deals. Last year, Alexa doled out exclusive savings to Echo owners two hours before the actual event kicked off. Amazon Prime Day deals typically start around 9 p.m. the night before the official dates.
Yes! You can get a preview of sales to keep in mind, as well as pre-sales. An easy way to do this is to ask Alexa to keep you notified. Just asking Alexa to keep track of deals for you will get you access to more than 100 exclusive pre-sale deals, plus you get a sneak peek of upcoming Amazon Canada sale deals. Alexa is also a great tool to help you keep track of ongoing deals leading up to Amazon Prime Day, as well as during the 48-hour flash sale. That’s because Amazon uses the “Lightning Deals,” format. This means Prime members need to jump on a lightning deal — when a product is heavily discounted for a short period of time — to get the deal. To take advantage of lightning deals, make a shopping list using your Amazon Prime account and ask Alexa to keep you informed of upcoming lightning deals for specific products or shopping categories.
As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Days in Canada. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:
Yes! Since its start in 2015, Amazon Prime Days have expanded to include 13 different countries, including the United States. Shoppers in India, China, Japan, the UK, Germany, Austria, France, Belgium, Spain, Italy and Mexico will also be able to get in on Prime Day action this year.
The only real catch to Amazon Prime Day is that you have to be an Amazon Prime member to participate. Don’t have an Amazon Prime membership? Ask Alexa to sign up for Amazon Prime, and you might get an easy $20 off your membership!
In 2021, almost 16,000 online shoppers in 10 countries were asked about their intentions and plans when it came to e-commerce spending and Amazon Prime Day. According to the Finder: Amazon Prime Day report, Canada ranked No. 6, with more than a quarter (27%) of Canadians planning to shop Amazon Prime Day Canada sales. The global average, for those planning to shop Amazon Prime Day sales, was 29%.
According to survey results, the typical profile of an Amazon Prime Day shopper is someone between the ages of 18 and 24, primarily shopping for make-up and skincare (13%), followed by clothing and accessories (9%) and consumer tech, such smartwatches and earbuds (9%).
While slightly more men (28%) plan to shop for Amazon Prime Day deals, at least 1 in 4 women (25%) also plan to cash in on Amazon Prime Day Canada deals.
Canadians between the ages of 18 and 34 were most likely to shop the sales, with 35% of people in this age group purchasing during Amazon Prime Day in Canada.
In the last year, Canadians felt the pinch of inflation and higher interest rates. The price of goods and services went up — sometimes dramatically — and, as a result, people began to look for areas to cut costs. In data released in the Finder: Consumer Sentiment Tracker Q2, more than 1,010 respondents were asked where they planned to cut expenses in 2023. To help get living costs under control, Canadians planned to cut costs in the following areas (multiple responses were allowed):
Given that Canadians plan to cut spending on personal products, clothing and fashion accessories this could impact sales activity during Amazon’s Prime Day sales event in 2023.
The Philippines leads the way for shoppers looking to score a deal on Prime Day 2022, with 46% saying they'll shop the sales. At the other end of the spectrum is New Zealand where just 11% said they'll be hunting for a deal on Amazon for Prime Day.
It should come as no surprise that the Philippines leads the way in 4 out of the 5 shopping categories, with 18% of survey respondents saying they'll be buying makeup and skincare, 15% buying clothing and accessories, 13% buying products for the home and 12% spending their money on gaming and tech gadgets like the Oculus or Xbox.
The only category where the Philippines didn't come out on top was consumer tech such as smartwatches and Airpods, which were most popular with Mexican shoppers (11%).
While New Zealand came in dead last for Prime Day shoppers overall, it was actually Australia that came in with the lowest percentages for people shopping the sales in 4 out of the 5 categories, with New Zealand scoring the lowest in products for the home (2.8%).
Globally, makeup and skincare will be at the top of shoppers' lists, with an average of 32% of shoppers saying they're looking for a deal on cosmetics. Other popular shopping categories include clothing or accessories (31%) and products for the home (e.g. homewares) at 28%.
There is almost no difference in the appetite for shopping between men and women, with an average of 30% of men saying they'd shop around the globe compared to 28% of women.
The widest gap in favour of men shopping is in Mexico, where 46% of men said they'd be shopping compared to 39% of women. On the other side of the coin is New Zealand where it's skewed the other way with 13% of women saying they plan on shopping the sales compared to 9% of men.
Younger people worldwide are most likely to take advantage of Prime Day discounts, with an average of 34% of those aged 18–34 being potential Prime Day shoppers.
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