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Although Amazon Prime Day is relatively new when it comes to major shopping holidays in Canada, it has been giving Black Friday a run for its money — literally — ever since it first came into being on July 15, 2015. If you’re looking to get a jumpstart on your Christmas shopping or if you’re simply on the hunt for a firecracker of a deal, this is the shopping event for you. Here, we break down what and when Amazon Prime Day is, plus provide a few insider shopping tips to help you get the best deal.
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The official date for Amazon Prime Day 2023 has not yet been announced. Prime Day 2022 ran from Tuesday July 12 to Wednesday July 13, so this year’s sale is likely to be around the same time, possibly from Tuesday July 11 to Wednesday July 12.
Prime Day 2023 is the 9th time Amazon has run a 2-day flash sale for its members, with the first event taking place in 2015. The Prime Early Access Sale is expected to run in October, but the exact dates have not been announced. Both Amazon shopping events are exclusively available to Amazon Prime members.
Amazon Prime Day has become one of the largest and most exclusive shopping days of the whole year, even rivaling Black Friday and Cyber Monday. But unlike the massive November shopping events, Amazon Prime Day only lasts for one day and it’s only available to Amazon Prime members.
The first Prime Day deals were to celebrate Amazon’s 20th birthday in July 2015. This works out perfectly for both you and Amazon, because shopping is notoriously slow this time of year. By offering another Prime shopping event in October, you have the chance to get a head start on your Black Friday and holiday shopping.
Be on the lookout for presales a few days before. Last year, Prime Members saved 40% on Kindle Unlimited memberships and got a discount on Amazon music streaming in the days leading up to Prime Day.
Another way to grab early Amazon Prime Day deals is to ask your Echo for early Prime deals. Last year, Alexa doled out exclusive savings to Echo owners two hours before the actual event kicked off. Start looking for Prime deals to start around 9 p.m. the night before the official date.
If you ask Alexa, there is a chance that you’ll get access to 100 or more exclusive deals days before Prime Days start, and you should be able to get a sneak peak of what’s to come. Keep in mind that Amazon Prime Day is formatted in what it calls “Lightning Deals,” which only last for a short time before they’re gone. So it helps to know what you’re looking for before you sit down to shop.
As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Days in Canada. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:
Yes! Since its start in 2015, Amazon Prime Days have expanded to include 13 different countries, including the United States. Shoppers in India, China, Japan, the UK, Germany, Austria, France, Belgium, Spain, Italy and Mexico will also be able to get in on Prime Day action this year.
The only real catch to Amazon Prime Day is that you have to be an Amazon Prime member to participate. Don’t have an Amazon Prime membership? Ask Alexa to sign up for Amazon Prime, and you might get an easy $20 off your membership!
Finder surveyed 1,201 Internet users in Canada for its 2021 Amazon Prime Day Shopping Report and found it ranks 6th out of 10 countries included in the research. 27% of Canadians planned to shop the sales, which was just below the global average of 29%.
Of those who said they planned to shop, makeup and skincare was the top choice for bargain hunters at 31%.The second most popular option for shoppers was products for the home like homeware at 29%, and clothing and accessories in third place at 28%.
As far as the sexes go, Canadian men were more likely to say they would be shopping, with 28% of men, compared to 25% of women planning to shop.
Those aged 18–34 were the most likely to shop the sales, with 35% of people in this age group shopping in Canada.
The Philippines leads the way for shoppers looking to score a deal on Prime Day 2022, with 46% saying they'll shop the sales. At the other end of the spectrum is New Zealand where just 11% said they'll be hunting for a deal on Amazon for Prime Day.
It should come as no surprise that the Philippines leads the way in 4 out of the 5 shopping categories, with 18% of survey respondents saying they'll be buying makeup and skincare, 15% buying clothing and accessories, 13% buying products for the home and 12% spending their money on gaming and tech gadgets like the Oculus or Xbox.
The only category where the Philippines didn't come out on top was consumer tech such as smartwatches and Airpods, which were most popular with Mexican shoppers (11%).
While New Zealand came in dead last for Prime Day shoppers overall, it was actually Australia that came in with the lowest percentages for people shopping the sales in 4 out of the 5 categories, with New Zealand scoring the lowest in products for the home (2.8%).
Globally, makeup and skincare will be at the top of shoppers' lists, with an average of 32% of shoppers saying they're looking for a deal on cosmetics. Other popular shopping categories include clothing or accessories (31%) and products for the home (e.g. homewares) at 28%.
There is almost no difference in the appetite for shopping between men and women, with an average of 30% of men saying they'd shop around the globe compared to 28% of women.
The widest gap in favour of men shopping is in Mexico, where 46% of men said they'd be shopping compared to 39% of women. On the other side of the coin is New Zealand where it's skewed the other way with 13% of women saying they plan on shopping the sales compared to 9% of men.
Younger people worldwide are most likely to take advantage of Prime Day discounts, with an average of 34% of those aged 18–34 being potential Prime Day shoppers.
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