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Amazon Prime Day 2023 in Canada

Just when you thought Black Friday couldn’t get any better, Amazon Prime Day comes along.

Although Amazon Prime Day is relatively new when it comes to major shopping holidays in Canada, it has been giving Black Friday a run for its money — literally — ever since it first came into being on July 15, 2015. If you’re looking to get a jumpstart on your Christmas shopping or if you’re simply on the hunt for a firecracker of a deal, this is the shopping event for you. Here, we break down what and when Amazon Prime Day is, plus provide a few insider shopping tips to help you get the best deal.

Best Amazon Prime Day deals in Canada


50% off home and kitchen deals

Enjoy great savings on furniture, arts and crafts, home appliances, home décor, kitchen and dining and more at Amazon. Hurry, while stocks last. T&Cs apply.

18% off Sony OLED and Premium TVs

Take 18% off Sony OLED and Premium TVs at Amazon. Exclusions, T&CS apply

Up to 50% off tools and home improvement

Shop tools for your next DIY at Amazon and take advantage of great savings. Hurry, while stocks last. T&Cs apply.

Up to 80% off epic deals

Enjoy up to 80% discount on a large selection of products from top brands at Amazon. Valid for a limited time only. T&Cs apply.

Up to 40% off fashion

Valid for a limited time on selected shoes, tops, jeans, jackets and more at Amazon. T&Cs apply.

Up to 45% off Show Echo Devices

Get Up to 45% off Echo Devices for a limited time only. T&Cs apply.

Up to 15% off your next Subscribe & Save order

Enjoy up to 15% and receive FREE shipping on tens of thousands of products when you sign up for Amazon's Subscribe & Save program. T&Cs apply.

FREE shipping when you sign up to Prime Student

Enjoy FREE shipping to select areas, streaming of popular TV shows and movies, Twitch Prime, early access to deals and more for Prime Student members. T&Cs apply.

10% off textbooks

Simply use the code at Amazon. K-12 textbooks and textbooks for university are also available. Valid for a limited time when you spend $100 or more. T&Cs apply.

Free premium pillow with Live and Sleep Resort Classic mattress

Receive a FREE visco-elastic pillow when you buy an RV/Short queen Live and sleep Resort Classic Mattress. Exclusions apply.

Nectar Mattress: 2 FREE pillows + 180 night home trial

T&Cs apply.

When Is Prime Day 2023 in Canada?

The official date for Amazon Prime Day 2023 has not yet been announced. Prime Day 2022 ran from Tuesday July 12 to Wednesday July 13, so this year’s sale is likely to be around the same time, possibly from Tuesday July 11 to Wednesday July 12.

Prime Day 2023 is the 9th time Amazon has run a 2-day flash sale for its members, with the first event taking place in 2015. The Prime Early Access Sale is expected to run in October, but the exact dates have not been announced. Both Amazon shopping events are exclusively available to Amazon Prime members.

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What Is Amazon Prime Day?

Amazon Prime Day has become one of the largest and most exclusive shopping days of the whole year, even rivaling Black Friday and Cyber Monday. But unlike the massive November shopping events, Amazon Prime Day only lasts for one day and it’s only available to Amazon Prime members.

The first Prime Day deals were to celebrate Amazon’s 20th birthday in July 2015. This works out perfectly for both you and Amazon, because shopping is notoriously slow this time of year. By offering another Prime shopping event in October, you have the chance to get a head start on your Black Friday and holiday shopping.

How to score pre-Prime Day sales

Be on the lookout for presales a few days before. Last year, Prime Members saved 40% on Kindle Unlimited memberships and got a discount on Amazon music streaming in the days leading up to Prime Day.

Another way to grab early Amazon Prime Day deals is to ask your Echo for early Prime deals. Last year, Alexa doled out exclusive savings to Echo owners two hours before the actual event kicked off. Start looking for Prime deals to start around 9 p.m. the night before the official date.

Can you preview Amazon Prime Day deals?

If you ask Alexa, there is a chance that you’ll get access to 100 or more exclusive deals days before Prime Days start, and you should be able to get a sneak peak of what’s to come. Keep in mind that Amazon Prime Day is formatted in what it calls “Lightning Deals,” which only last for a short time before they’re gone. So it helps to know what you’re looking for before you sit down to shop.

Amazon Prime Day shopping tips

As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Days in Canada. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:

  • Know when to strike and when to pass. Lightning Deals that are released as often as every five minutes can turn online shopping into a frenzy. While you do need to snap up some items as fast as you can, don’t be pressured into clicking “Add to Cart” on every single item that flashes across your screen. If you can, do a quick Internet search to make sure the Prime Day price is really as good as it seems.
  • Read the fine print. Some Amazon Prime Day deals, particularly on big-ticket electronics like TVs and computers, will hide the brand name and model number until just before the sale drops, so make sure you double-check these details before jumping on a low price.
  • Check reviews. When you feel rushed to snatch up a discount, you might not take the time to read through product reviews like you normally would. Don’t skip this step, unless you’re already familiar with the product and know for sure it’s what you want.
  • Compare prices. Since Amazon Prime Days fall right around 4th of July and Christmas in July sales events, you might want to check for competitor prices around the web. By now, other retailers are fully aware of Amazon’s biggest deal day of the year, so you could find similar deals. In fact, a handful of retailers have even announced that they’ll be offering free two-day shipping to Amazon Prime members.
  • Voice shop. If you have an Echo device, take advantage of exclusive Amazon Prime Canada deals by voice shopping with Alexa.

Is Amazon Prime Day available in other countries?

Yes! Since its start in 2015, Amazon Prime Days have expanded to include 13 different countries, including the United States. Shoppers in India, China, Japan, the UK, Germany, Austria, France, Belgium, Spain, Italy and Mexico will also be able to get in on Prime Day action this year.

What’s the catch?

The only real catch to Amazon Prime Day is that you have to be an Amazon Prime member to participate. Don’t have an Amazon Prime membership? Ask Alexa to sign up for Amazon Prime, and you might get an easy $20 off your membership!

Amazon Prime Day statistics

Finder surveyed 1,201 Internet users in Canada for its 2021 Amazon Prime Day Shopping Report and found it ranks 6th out of 10 countries included in the research. 27% of Canadians planned to shop the sales, which was just below the global average of 29%.

Of those who said they planned to shop, makeup and skincare was the top choice for bargain hunters at 31%.

The second most popular option for shoppers was products for the home like homeware at 29%, and clothing and accessories in third place at 28%.

As far as the sexes go, Canadian men were more likely to say they would be shopping, with 28% of men, compared to 25% of women planning to shop.

Those aged 18–34 were the most likely to shop the sales, with 35% of people in this age group shopping in Canada.

Global Prime Day trends

The Philippines leads the way for shoppers looking to score a deal on Prime Day 2022, with 46% saying they'll shop the sales. At the other end of the spectrum is New Zealand where just 11% said they'll be hunting for a deal on Amazon for Prime Day.

It should come as no surprise that the Philippines leads the way in 4 out of the 5 shopping categories, with 18% of survey respondents saying they'll be buying makeup and skincare, 15% buying clothing and accessories, 13% buying products for the home and 12% spending their money on gaming and tech gadgets like the Oculus or Xbox.

The only category where the Philippines didn't come out on top was consumer tech such as smartwatches and Airpods, which were most popular with Mexican shoppers (11%).

While New Zealand came in dead last for Prime Day shoppers overall, it was actually Australia that came in with the lowest percentages for people shopping the sales in 4 out of the 5 categories, with New Zealand scoring the lowest in products for the home (2.8%).

Globally, makeup and skincare will be at the top of shoppers' lists, with an average of 32% of shoppers saying they're looking for a deal on cosmetics. Other popular shopping categories include clothing or accessories (31%) and products for the home (e.g. homewares) at 28%.

How the sexes will be shopping

There is almost no difference in the appetite for shopping between men and women, with an average of 30% of men saying they'd shop around the globe compared to 28% of women.

The widest gap in favour of men shopping is in Mexico, where 46% of men said they'd be shopping compared to 39% of women. On the other side of the coin is New Zealand where it's skewed the other way with 13% of women saying they plan on shopping the sales compared to 9% of men.

Global age trends for Prime Day shoppers

Younger people worldwide are most likely to take advantage of Prime Day discounts, with an average of 34% of those aged 18–34 being potential Prime Day shoppers.

Frequently asked questions about Prime Day in Canada

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