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Although Amazon Prime Day is relatively new when it comes to major shopping holidays, it has been giving Black Friday a run for its money — literally — ever since it first came into being on July 15, 2015. If you’re looking to get a jumpstart on your Christmas shopping or if you’re simply on the hunt for a firecracker of a deal, shopping online in July could be your best bet. Here, we break down what and when Amazon Prime Day is, plus provide a few insider shopping tips to help you get the best deal.
Amazon Prime Day has become one of the largest and most exclusive shopping days of the whole year, even rivaling Black Friday and Cyber Monday. But unlike the massive November shopping events, Amazon Prime Day only lasts for one day — 30 hours, to be exact — and it’s only available to Amazon Prime members.
The first Prime Day in July of 2015 was in celebration of Amazon’s 20th birthday, so the annual event is always held this month. This works out perfectly for both you and Amazon because shopping is notoriously slow this time of year. So while Amazon and other retailers that offer Christmas in July sales make out by increasing sales, you can snap up some sweet deals.
Amazon Prime Day 2020 is in October. Yep, you read that right. The digital giant is hosting a two-day event, even bigger than last year’s 36-hour extended sale.
Be on the lookout for presales around the end of June. Last year, deals leading up to Prime Day started as early as 1 a.m. on June 29. Prime Members saved 40% on Kindle Unlimited memberships and got a discount on Amazon music streaming.
Another way to grab early Amazon Prime Day deals is to ask your Echo for early Prime deals. Last year, Alexa doled out exclusive savings to Echo owners two hours before the actual event kicked off. Start looking for Prime deals to start around 9 p.m. the night before the official date.
If you ask Alexa, there is a chance that you’ll get access to 100 or more exclusive deals days before Prime Day starts, and you should be able to get a sneak peak of what’s to come. Keep in mind that Amazon Prime Day is formatted in what it calls “Lightning Deals,” which only last for a short time before they’re gone. So it helps to know what you’re looking for before you sit down to shop.
As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:
Yes! Since its start in 2015, Amazon Prime Day has expanded to include 13 different countries, including the United States. Shoppers in India, China, Japan, the UK, Germany, Austria, France, Belgium, Spain, Italy and Mexico will also be able to get in on Prime Day action this year.
The only real catch to Amazon Prime Day is that you have to be an Amazon Prime member to participate. Don’t have an Amazon Prime membership? Ask Alexa to sign up for Amazon Prime, and you might get an easy $20 off your membership!
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