How to buy SINA Corporation stock | $42.53

SINA Corporation is an internet content & information business based in the US. SINA Corporation shares (SINA) are listed on the NASDAQ and all prices are listed in US Dollars. SINA Corporation employs 8,300 staff and has a trailing 12-month revenue of around USD$2.1 billion.

How to buy shares in SINA Corporation

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for SINA Corporation. Find the stock by name or ticker symbol: SINA. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until SINA Corporation reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$42.53, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of SINA Corporation, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of SINA Corporation. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

SINA Corporation share price

Use our graph to track the performance of SINA stocks over time.

SINA Corporation shares at a glance

• Key figures

Information last updated 2020-12-31.

Latest market close	USD$42.53
52-week range	USD$26.04 - USD$45.66
50-day moving average	USD$43.2888
200-day moving average	USD$41.0617
Wall St. target price	USD$41.52
PE ratio	20.0352
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$1.704

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Is it a good time to buy SINA Corporation stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of SINA Corporation by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

SINA Corporation price performance over time

Historical closes compared with the close of $42.53 from 2020-12-18

1 week (2021-01-11)	N/A
1 month (2020-12-22)	0.09%
3 months (2020-10-18)	N/A
6 months (2020-07-18)	N/A

1 year (2020-01-18)	N/A
2 years (2019-01-18)	N/A
3 years (2018-01-18)	N/A
5 years (2016-01-18)	N/A

Is SINA Corporation under- or over-valued?

Valuing SINA Corporation stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of SINA Corporation's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

SINA Corporation's P/E ratio

SINA Corporation's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 20x. In other words, SINA Corporation shares trade at around 20x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

SINA Corporation's EBITDA

SINA Corporation's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$439.1 million.

The EBITDA is a measure of a SINA Corporation's overall financial performance and is widely used to measure a its profitability.

SINA Corporation financials

Revenue TTM	USD$2.1 billion
Operating margin TTM	18.72%
Gross profit TTM	USD$1.7 billion
Return on assets TTM	3.57%
Return on equity TTM	1.66%
Profit margin	-4.67%
Book value	$39.325
Market capitalisation	USD$2.5 billion

TTM: trailing 12 months

Shorting SINA Corporation shares

There are currently 6.5 million SINA Corporation shares held short by investors – that's known as SINA Corporation's "short interest". This figure is 140.9% up from 2.7 million last month.

There are a few different ways that this level of interest in shorting SINA Corporation shares can be evaluated.

SINA Corporation's "short interest ratio" (SIR)

SINA Corporation's "short interest ratio" (SIR) is the quantity of SINA Corporation shares currently shorted divided by the average quantity of SINA Corporation shares traded daily (recently around 1.5 million). SINA Corporation's SIR currently stands at 4.25. In other words for every 100,000 SINA Corporation shares traded daily on the market, roughly 4250 shares are currently held short.

However SINA Corporation's short interest can also be evaluated against the total number of SINA Corporation shares, or, against the total number of tradable SINA Corporation shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case SINA Corporation's short interest could be expressed as 0.11% of the outstanding shares (for every 100,000 SINA Corporation shares in existence, roughly 110 shares are currently held short) or 0.1288% of the tradable shares (for every 100,000 tradable SINA Corporation shares, roughly 129 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against SINA Corporation.

Find out more about how you can short SINA Corporation stock.

SINA Corporation share dividends

We're not expecting SINA Corporation to pay a dividend over the next 12 months.

SINA Corporation share price volatility

Over the last 12 months, SINA Corporation's shares have ranged in value from as little as $26.04 up to $45.66. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while SINA Corporation's is 1.0058. This would suggest that SINA Corporation's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

SINA Corporation overview

SINA Corporation, together with its subsidiaries, operates as an online media company in the People's Republic of China and internationally. The company operates SINA.com, an online media property that provides region-focused format and content, including feeds from news providers; business news coverage and personal finance columns; sporting events information; entertainment news and events; automobile-related news and service information; technology updates; interactive video products, such as news, sports, and entertainment; and education, digital, fashion, luxury, health, collectibles, travel, and other interest-based channels. It also offers SINA mobile, a mobile portal, which provides news information and entertainment content from SINA.com for mobile users in mobile browser and application format. In addition, it operates Weibo.com that offers discovery products to help users discover content; self-expression products to enable users to express themselves on Weibo platform; social products to promote social interaction between users on Weibo platform; advertising and marketing solutions; and tools and services. Further, the company offers online loan facilitation and payment, VIP membership, live streaming, and game-related services. SINA Corporation was founded in 1993 and is headquartered in Beijing, the People's Republic of China.

Frequently asked questions

• What percentage of SINA Corporation is owned by insiders or institutions?

  Currently 14.669% of SINA Corporation shares are held by insiders and 66.196% by institutions.

• How many people work for SINA Corporation?

  Latest data suggests 8,300 work at SINA Corporation.

• When does the fiscal year end for SINA Corporation?

  SINA Corporation's fiscal year ends in December.

• Where is SINA Corporation based?

  SINA Corporation's address is: No. 8 SINA Plaza, Beijing, China, 100193

• What is SINA Corporation's ISIN number?

  SINA Corporation's international securities identification number is: KYG814771047

• What is SINA Corporation's CUSIP number?

  SINA Corporation's Committee on Uniform Securities Identification Procedures number is: G81477104