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Where to shop for skin serums online

Get the skin of your dreams.

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Studio shot of a beautiful young woman applying essential oil to her face with a dropper posing against a pink background
Skin serums contain concentrated ingredients to help you get and keep glowing, healthy-looking skin. Shop serums for aging, acne, brightening your skin and many more.
Editor's Pick
U Beauty: Clean beauty products, made in Italy
This brand was founded by influencer Tina Craig, who's famous for her luminous, practically ageless skin. It uses SIREN technology to target unhealthy skin cells and avoid irritating the healthy ones.
  • Free shipping over $200
  • No free returns
  • No financing options
Shop now

U Beauty deals

U Beauty U Beauty

Free 10ml travel bottle of Resurfacing Compound with a purchase of Super Smart Hydrator

T&Cs apply.

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U Beauty U Beauty

15% off 15ml Resurfacing Compound

Transform Your Skin in 2 Weeks + Get 15% Off (New customers only) with free email signup.

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U Beauty U Beauty

20% off orders totaling $600 or more

Limited time special offer. Free shipping. T&Cs apply.

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U Beauty U Beauty

20% off + free shipping for new subscribers

Free shipping on subscriptions. U Beauty plants a new tree with each order. T&Cs apply.

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U Beauty U Beauty

Free shipping with orders of $200+

U Beauty plants a new tree with each order.

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Top picks

Here’s a round-up of some of our fave serums at prices that won’t cause frown lines:

The Ordinary Niacinamide 10% + Zinc 1% 30ml
The Ordinary Niacinamide 10% + Zinc 1% 30ml

Amazon

Hyaluronic Acid Serum by GENIUS, Pure Organic HA
Hyaluronic Acid Serum by GENIUS, Pure Organic HA

Amazon

Sephora: Skincare troubles? There's a serum for that!
This beauty and skincare retailer stocks a wide variety of brands and serum types for just about every skin need out there. Find top brands like Estee Lauder, Drunk Elephant, Farmacy and more.
  • Free shipping over $50
  • Free returns
  • Finance your order with Afterpay
Shop now
More info
StrawberryNET: The ultimate discount beauty hub.
StrawberryNET is a leading online beauty retailer that offers all your favorite go-to brands at a discount.
  • Free shipping over $55
  • Free returns
  • Finance your order with
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Clinique: A trusted skincare brand with loyal customers.
Shop this favorite skincare brand's to find a great selection of serums and other beauty needs. Some top picks include Clinique Smart Custom-Repair Serum and Clinique For Men Dark Spot Corrector.
  • Free shipping over $50
  • Free returns
  • No financing options
Shop now
ASOS: Where fashion and beauty unite.
This trendy fashion brand also stocks an impressive selection of beauty and skincare products, including best-selling serums like Dr Dennis Gross C+ Collagen Brighten + Firm Serum and NIP+FAB Glycolic Fix Serum.
  • Free shipping over $50
  • Free returns
  • Finance your order with Klarna
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More info
Glossier: Serums so nice, they've made thrice.
Glossier sells an exclusive line of three serums, which you can purchase separately or as a three-pack. Head to its website for more info on Super Pure, Super Bounce and Super Glow.
  • No free shipping
  • Free returns
  • No financing options
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The Body Shop: Your go-to destination for vegan serums.
The Body Shop sells a variety of skin and hair serums that are 100% vegan, including its Grapeseed Hair Serum and Drops Of Youth Youth Concentrate skin serum.
  • Free shipping over $50
  • Free returns
  • Finance your order with Afterpay
Shop now
Birchbox: An enormous online selection of serums.
Birchbox offers one-time purchases of beauty products, including pages and pages of serums. Or, sign up for a monthly subscription box to sample new products.
  • Free shipping over $50
  • Free returns
  • Finance your order with
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L'Occitane: Shop a luxurious, high-end skincare collection.
This brand is known for its decadent skincare creams, lotions, and serums – all naturally derived and carry a lovely fresh scent.
  • Free shipping over $49
  • No free returns
  • No financing options
Shop now
More info

Bottom line

Adding the right serum to your daily routine can give your skin the boost it needs to look and feel its best. Be on the lookout for minimum purchase amounts to score free shipping with these top retailers, and don’t forget to check for coupons and deals before making your purchase.

Frequently asked questions

Beauty discounts and sales

AnthropologieAnthropologie

Free shipping on orders $50+

Additional fees apply for express or overnight shipping, where available.

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AnthropologieAnthropologie

Extra 30% off sale items

Cannot be combined with other promotions.

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AnthropologieAnthropologie

30% off full-price Joanna Gaines for Anthropologie items

Cannot be combined with other promotions.

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AnthropologieAnthropologie

Hansel from Basel Everyday Tights now 2 for $24

Hansel from Basel Everyday Tights now 2 for $24 in stores and online for a limited time.

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Deal ends

SephoraSephora

Free shipping on all orders

Not valid on orders shipping outside the US and Canada. Can be used in conjunction with other offers. Sephora and JCPenney employees are not eligible for this offer. Offer is subject to change, alteration, or termination by Sephora at its sole discretion at any time.

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Coupon code ends

23andMe23andMe

Best offer of the year: get 50% off Health + Ancestry service

Offer ends Nov. 26

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Nordstrom RackNordstrom Rack

Free shipping on orders over $49

Free shipping is applied to orders over $49 before tax for a limited time. International orders and all items over 5lbs excluded. Extended returns for the holidays to Nordstrom Rack.

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Deal ends