How to buy Red Lion Hotels Corporation stock | $2.47

Red Lion Hotels Corporation is a lodging business based in the US. Red Lion Hotels Corporation shares (RLH) are listed on the NYSE and all prices are listed in US Dollars. Red Lion Hotels Corporation employs 285 staff and has a trailing 12-month revenue of around USD$67.3 million.

How to buy shares in Red Lion Hotels Corporation

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Red Lion Hotels Corporation. Find the stock by name or ticker symbol: RLH. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Red Lion Hotels Corporation reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$2.47, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Red Lion Hotels Corporation, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Red Lion Hotels Corporation. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Red Lion Hotels Corporation share price

Use our graph to track the performance of RLH stocks over time.

Red Lion Hotels Corporation shares at a glance

• Key figures

Information last updated 2020-12-29.

Latest market close	USD$2.47
52-week range	USD$1.16 - USD$3.76
50-day moving average	USD$2.3956
200-day moving average	USD$2.2496
Wall St. target price	USD$3.5
PE ratio	N/A
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$-0.213

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Is it a good time to buy Red Lion Hotels Corporation stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Red Lion Hotels Corporation by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Red Lion Hotels Corporation price performance over time

Historical closes compared with the close of $2.47 from 2020-12-18

1 week (2021-01-07)	-27.57%
1 month (2020-12-16)	1.23%
3 months (2020-10-15)	24.12%
6 months (2020-07-15)	-0.80%

1 year (2020-01-15)	-27.14%
2 years (2019-01-15)	-75.67%
3 years (2018-01-13)	N/A
5 years (2016-01-15)	5.92

Is Red Lion Hotels Corporation under- or over-valued?

Valuing Red Lion Hotels Corporation stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Red Lion Hotels Corporation's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Red Lion Hotels Corporation's EBITDA

Red Lion Hotels Corporation's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$10.4 million.

The EBITDA is a measure of a Red Lion Hotels Corporation's overall financial performance and is widely used to measure a its profitability.

Red Lion Hotels Corporation financials

Revenue TTM	USD$67.3 million
Gross profit TTM	USD$39.6 million
Return on assets TTM	-6.01%
Return on equity TTM	-15.32%
Profit margin	-34.6%
Book value	$5.049
Market capitalisation	USD$68.2 million

TTM: trailing 12 months

Shorting Red Lion Hotels Corporation shares

There are currently 1.2 million Red Lion Hotels Corporation shares held short by investors – that's known as Red Lion Hotels Corporation's "short interest". This figure is 10% down from 1.3 million last month.

There are a few different ways that this level of interest in shorting Red Lion Hotels Corporation shares can be evaluated.

Red Lion Hotels Corporation's "short interest ratio" (SIR)

Red Lion Hotels Corporation's "short interest ratio" (SIR) is the quantity of Red Lion Hotels Corporation shares currently shorted divided by the average quantity of Red Lion Hotels Corporation shares traded daily (recently around 128705.32608696). Red Lion Hotels Corporation's SIR currently stands at 9.2. In other words for every 100,000 Red Lion Hotels Corporation shares traded daily on the market, roughly 9200 shares are currently held short.

However Red Lion Hotels Corporation's short interest can also be evaluated against the total number of Red Lion Hotels Corporation shares, or, against the total number of tradable Red Lion Hotels Corporation shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Red Lion Hotels Corporation's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 Red Lion Hotels Corporation shares in existence, roughly 50 shares are currently held short) or 0.0569% of the tradable shares (for every 100,000 tradable Red Lion Hotels Corporation shares, roughly 57 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Red Lion Hotels Corporation.

Find out more about how you can short Red Lion Hotels Corporation stock.

Red Lion Hotels Corporation share dividends

We're not expecting Red Lion Hotels Corporation to pay a dividend over the next 12 months.

Have Red Lion Hotels Corporation's shares ever split?

Red Lion Hotels Corporation's shares were split on a 10:1 basis on 5 December 2011. So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Red Lion Hotels Corporation shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Red Lion Hotels Corporation shares which in turn could have impacted Red Lion Hotels Corporation's share price.

Red Lion Hotels Corporation share price volatility

Over the last 12 months, Red Lion Hotels Corporation's shares have ranged in value from as little as $1.16 up to $3.76. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Red Lion Hotels Corporation's is 1.6047. This would suggest that Red Lion Hotels Corporation's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Red Lion Hotels Corporation overview

Red Lion Hotels Corporation, doing business as RLH Corporation, operates as a hospitality and leisure company in the United States. It operates in two segments, Company Operated Hotels and Franchised Hotels. The company owns, manages, and franchises hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Americas Best Value Inn, Canadas Best Value Inn, Signature and Signature Inn, Knights Inn, and Country Hearth Inns & Suites brands. As of December 31, 2019, it had a network of 1,056 franchised hotels, including a total of 66,700 rooms. The company was formerly known as WestCoast Hospitality Corporation and changed its name to Red Lion Hotels Corporation in September 2005. The company was founded in 1937 and is headquartered in Denver, Colorado.

Frequently asked questions

• What percentage of Red Lion Hotels Corporation is owned by insiders or institutions?

  Currently 8.89% of Red Lion Hotels Corporation shares are held by insiders and 67.486% by institutions.

• How many people work for Red Lion Hotels Corporation?

  Latest data suggests 285 work at Red Lion Hotels Corporation.

• When does the fiscal year end for Red Lion Hotels Corporation?

  Red Lion Hotels Corporation's fiscal year ends in December.

• Where is Red Lion Hotels Corporation based?

  Red Lion Hotels Corporation's address is: 1550 Market Street, Denver, CO, United States, 80202

• What is Red Lion Hotels Corporation's ISIN number?

  Red Lion Hotels Corporation's international securities identification number is: US7567641060

• What is Red Lion Hotels Corporation's CUSIP number?

  Red Lion Hotels Corporation's Committee on Uniform Securities Identification Procedures number is: 149564106