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Where to buy primer online

One step away from a smoother complexion.

Gabrielle Pastorek
Gabrielle Pastorek

Updated

Primers are made to smooth, conceal and tone your skin before applying makeup. We’ve tracked down the best online beauty destinations that offer an easy — and super fun — shopping experience.

1. Sephora
One of the world's leading cosmetics retailers.

When you're shopping for primers from big name brands like Tarte and Benefit, you can’t go wrong at this beauty-retail giant.

  • Free shipping on orders of $50 or more
  • Free sample available
  • Beauty Insider rewards program

Go to Sephora website View coupon codes for Sephora

2. StrawberryNET
A leading discount beauty store.

StrawberryNET sells big-name brands at discounted price. This includes Urban Decay and Smashbox — experts in primer products.

  • Free shipping on orders over $30
  • 30-day returns
  • Student discounts available

Go to StrawberryNET website View coupon codes for StrawberryNET

3. Ulta
Shop primers of all types, tones and prices.

Ulta carries a range of leading beauty brands, including e.l.f., MAC and Laura Geller. Find just what you’re looking for — and within your budget.

  • Free shipping on orders of $50 or more
  • Ultamate Rewards program
  • Easy-to-use mobile app

Go to Ulta website View coupon codes for Ulta

4. Tarte
Clean, simple and natural ingredients.

Tarte is known for its collections of beauty products made from simple, naturally-derived ingredients. Quench your skin with a hydrating primer, or mask pores with a priming balm.

  • Free shipping on orders of $40 or more
  • Free samples available
  • Cruelty free

Go to Tarte website View coupon codes for Tarte

5. Bobbi Brown
Two-in-one primers you'll love.

This leading beauty brand offers its Primer Plus collection, including its SPF 35, mattifier and hydrating 3-in-1 setting spray.

  • Free shipping on orders of $65 or more
  • Free samples available
  • Student discount available

Go to Bobbi Brown website View coupon codes for Bobbi Brown

6. Birchbox
If it’s beauty you want, Birchbox has it.

This popular online beauty retailer carries a massive selection of all things beauty and skincare. Shop primers from your fave brands like Clinique, Smashbox and Coola.

  • Free shipping on orders of $50 or more
  • Loyalty and VIP programs
  • Customized subscription service

Go to Birchbox website View coupon codes for Birchbox

7. Chanel
Add eyeshadow and lash primers to your beauty bag.

Chanel sells its classic eyeshadow and lash primer online for a flirty look that’ll last all night long.

  • Free shipping
  • Free returns
  • Free samples

Go to Chanel website View coupon codes for Chanel

Bottom line

The right primer can give you a smoother, more complete look and help your makeup last longer. Shop these top online retailers to find exactly what you’re looking for without braving the mall.

Frequently asked questions

Beauty discounts and sales

U Beauty U Beauty

Free 10ml travel bottle of Resurfacing Compound with a purchase of Super Smart Hydrator

T&Cs apply.

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U Beauty U Beauty

20% off + free shipping for new subscribers

Free shipping on subscriptions. U Beauty plants a new tree with each order. T&Cs apply.

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U Beauty U Beauty

20% off orders totaling $600 or more

Limited time special offer. Free shipping. T&Cs apply.

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AminoGenesis AminoGenesis

Save up to $108 with skincare product bundles

Choose from the Control Bundle, Beauty Bundle, Core 4 Bundle and Silky Skin Bundle. T&Cs apply.

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U Beauty U Beauty

15% off 15ml Resurfacing Compound

Transform Your Skin in 2 Weeks + Get 15% Off (New customers only) with free email signup.

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Myprotein Myprotein

45% off Pro Range

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Birchbox Birchbox

Get a free Benefit Theyre Real mascara (worth $25!)

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Birchbox Birchbox

Get a free Sunday Riley Luna retinol sleeping night oil (worth $55!)

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Birchbox Birchbox

Get two free lipstick queen color-changing lipsticks, in shades highway 66 and frog prince

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