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Where to buy primer online

One step away from a smoother complexion.

Updated

Fact checked
Primers are made to smooth, conceal and tone your skin before applying makeup. We’ve tracked down the best online beauty destinations that offer an easy — and super fun — shopping experience.
Sephora: One of the world's leading cosmetics retailers.
When you're shopping for primers from big name brands like Tarte and Benefit, you can't go wrong at this beauty-retail giant.
  • Free shipping over $50
  • Free returns
  • Finance your order with Afterpay
Shop now
More info
StrawberryNET: Shop primers of all types, tones and prices.
Ulta carries a range of leading beauty brands, including e.l.f., MAC and Laura Geller. Find just what you're looking for — and within your budget.
  • Free shipping over $55
  • Free returns
  • Finance your order with
Shop now
Ulta: A leading discount beauty store.
StrawberryNET sells big-name brands at discounted price. This includes Urban Decay and Smashbox — experts in primer products.
  • Free shipping over $50
  • No free returns
  • No financing options
Shop now
More info
Tarte: Clean, simple and natural ingredients.
Tarte is known for its collections of beauty products made from simple, naturally-derived ingredients. Quench your skin with a hydrating primer, or mask pores with a priming balm.
  • Free shipping over $40
  • Free returns
  • Finance your order with Afterpay, Klarna
Shop now
Bobbi Brown: Two-in-one primers you'll love.
This leading beauty brand offers its Primer Plus collection, including its SPF 35, mattifier and hydrating 3-in-1 setting spray.
  • Free shipping over $65
  • Free returns
  • Finance your order with Afterpay
Shop now
Birchbox: If it's beauty you want, Birchbox has it.
This popular online beauty retailer carries a massive selection of all things beauty and skincare. Shop primers from your fave brands like Clinique, Smashbox and Coola.
  • Free shipping over $50
  • Free returns
  • Finance your order with
Shop now
Chanel: Add eyeshadow and lash primers to your beauty bag.
Chanel sells its classic eyeshadow and lash primer online for a flirty look that'll last all night long.
  • Free shipping over
  • Free returns
  • No financing options
Shop now

Bottom line

The right primer can give you a smoother, more complete look and help your makeup last longer. Shop these top online retailers to find exactly what you’re looking for without braving the mall.

Frequently asked questions

Beauty discounts and sales

U Beauty U Beauty

Free 10ml travel bottle of Resurfacing Compound with a purchase of Super Smart Hydrator

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Save up to $108 with skincare product bundles

Choose from the Control Bundle, Beauty Bundle, Core 4 Bundle and Silky Skin Bundle. T&Cs apply.

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U Beauty U Beauty

15% off 15ml Resurfacing Compound

Transform Your Skin in 2 Weeks + Get 15% Off (New customers only) with free email signup.

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25% off EltaMD

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28% off Hand Care

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27% off Serums

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Buy 2 get 30% off Shampoo

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28% off BABOR

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