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How to buy Genesco stock | 27

Own Genesco stock in just a few minutes.

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Genesco Inc is an apparel retail business based in the US. Genesco shares (GCO) are listed on the NYSE and all prices are listed in US Dollars. Genesco employs 5,650 staff and has a trailing 12-month revenue of around USD$1.9 billion.

How to buy shares in Genesco

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Genesco. Find the stock by name or ticker symbol: GCO. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Genesco reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$27, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Genesco, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Genesco. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Genesco's share price?

Since the stock market crash in March caused by coronavirus, Genesco's share price has had significant negative movement.

Its last market close was USD$27, which is 27.42% down on its pre-crash value of USD$37.2 and 389.57% up on the lowest point reached during the March crash when the shares fell as low as USD$5.515.

If you had bought USD$1,000 worth of Genesco shares at the start of February 2020, those shares would have been worth USD$269.28 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$668.25.

Genesco share price

Use our graph to track the performance of GCO stocks over time.

Genesco shares at a glance

Information last updated 2020-10-19.
Latest market close USD$27
52-week range USD$5.515 - USD$53.2
50-day moving average USD$22.3865
200-day moving average USD$19.2778
Wall St. target price USD$29.4
PE ratio 9.462
Dividend yield N/A (0%)
Earnings per share (TTM) USD$3.916

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Genesco stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Genesco price performance over time

Historical closes compared with the close of $27 from 2020-11-16

1 week (2020-11-19) -16.97%
1 month (2020-10-27) 36.29%
3 months (2020-08-26) 54.91%
6 months (2020-05-26) 38.96%
1 year (2019-11-26) -27.20%
2 years (2018-11-26) -34.85%
3 years (2017-11-24) -6.09%
5 years (2015-11-25) -51.97%

Is Genesco under- or over-valued?

Valuing Genesco stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Genesco's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Genesco's P/E ratio

Genesco's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 9x. In other words, Genesco shares trade at around 9x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Genesco's PEG ratio

Genesco's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.69. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Genesco's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Genesco's EBITDA

Genesco's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$43.7 million.

The EBITDA is a measure of a Genesco's overall financial performance and is widely used to measure a its profitability.

Genesco financials

Revenue TTM USD$1.9 billion
Gross profit TTM USD$1.1 billion
Return on assets TTM -0.18%
Return on equity TTM -18.95%
Profit margin -5.27%
Book value $30.67
Market capitalisation USD$290.4 million

TTM: trailing 12 months

Shorting Genesco shares

There are currently 1.5 million Genesco shares held short by investors – that's known as Genesco's "short interest". This figure is 22.2% down from 2.0 million last month.

There are a few different ways that this level of interest in shorting Genesco shares can be evaluated.

Genesco's "short interest ratio" (SIR)

Genesco's "short interest ratio" (SIR) is the quantity of Genesco shares currently shorted divided by the average quantity of Genesco shares traded daily (recently around 395404.14507772). Genesco's SIR currently stands at 3.86. In other words for every 100,000 Genesco shares traded daily on the market, roughly 3860 shares are currently held short.

However Genesco's short interest can also be evaluated against the total number of Genesco shares, or, against the total number of tradable Genesco shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Genesco's short interest could be expressed as 0.1% of the outstanding shares (for every 100,000 Genesco shares in existence, roughly 100 shares are currently held short) or 0.1491% of the tradable shares (for every 100,000 tradable Genesco shares, roughly 149 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Genesco.

Find out more about how you can short Genesco stock.

Genesco share dividends

We're not expecting Genesco to pay a dividend over the next 12 months.

Have Genesco's shares ever split?

Genesco's shares were split on 15 March 2006.

Genesco share price volatility

Over the last 12 months, Genesco's shares have ranged in value from as little as $5.515 up to $53.2. A popular way to gauge a stock's volatility is its "beta".

GCO.US volatility(beta: 1.58)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Genesco's is 1.5792. This would suggest that Genesco's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Genesco overview

Genesco Inc. operates as a retailer and wholesaler of footwear, apparel, and accessories. The company operates through four segments: Journeys Group, Schuh Group, Johnston & Murphy Group, and Licensed Brands. The Journeys Group segment offers footwear and accessories through the Journeys, Journeys Kidz, and Little Burgundy retail chains, as well as through e-commerce and catalogs for young men, women, and children. The Schuh Group segment operates Schuh retail footwear stores that offer casual and athletic footwear for men and women, as well as sells footwear through e-commerce. The Johnston & Murphy Group segment is involved in the retail, e-commerce, and catalog operations; and wholesale distribution of footwear, apparel, and accessories primarily for men. It also offers footwear and leather accessories under the H.S. Trask brand through retailers and department stores, an e-commerce Website, and catalog. The Licensed Brands segment markets casual footwear under the Dockers brand for men. As of September 6, 2019, the company operated approximately 1,490 retail stores in the United States, Canada, the United Kingdom, and the Republic of Ireland primarily under the Journeys, Journeys Kidz, Schuh, Schuh Kids, Little Burgundy, and Johnston & Murphy names. Its Internet Websites include journeys.com, journeyskidz.com, journeys.ca, schuh.co.uk, littleburgundyshoes.com, johnstonmurphy.com, johnstonmurphy.ca, trask.com, and dockersshoes.com. Genesco Inc. was founded in 1924 and is headquartered in Nashville, Tennessee.

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