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How to buy Fitbit stock | $6.31

Own Fitbit stock in just a few minutes.


Fact checked

Fitbit, Inc is a scientific & technical instruments business based in the US. Fitbit shares (FIT) are listed on the NYSE and all prices are listed in US Dollars. Fitbit employs 1,762 staff and has a trailing 12-month revenue of around USD$1.3 billion.

How to buy shares in Fitbit

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Fitbit Find the stock by name or ticker symbol: FIT. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Fitbit reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$6.31, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Fitbit, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Fitbit. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Fitbit's share price?

Since the stock market crash in March caused by coronavirus, Fitbit's share price has had significant negative movement.

Its last market close was USD$6.31, which is 2.17% down on its pre-crash value of USD$6.45 and 7.86% up on the lowest point reached during the March crash when the shares fell as low as USD$5.85.

If you had bought USD$1,000 worth of Fitbit shares at the start of February 2020, those shares would have been worth USD$944.87 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$966.31.

Fitbit share price

Use our graph to track the performance of FIT stocks over time.

Fitbit shares at a glance

Information last updated 2020-09-20.
Latest market closeUSD$6.31
52-week rangeUSD$3.42 - USD$7.26
50-day moving average USD$6.3791
200-day moving average USD$6.4798
Wall St. target priceUSD$7.35
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) USD$-0.536

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Fitbit stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Fitbit price performance over time

Historical closes compared with the last close of $6.31

1 week (2020-09-14) -0.94%
1 month (2020-08-21) -0.63%
3 months (2020-06-22) -0.94%
6 months (2020-03-20) 2.60%
1 year (2019-09-20) 53.90%
2 years (2018-09-21) 6.23%
3 years (2017-09-21) 0.32%
5 years (2015-09-21) -83.43%

Fitbit financials

Revenue TTM USD$1.3 billion
Gross profit TTM USD$427.7 million
Return on assets TTM -19.69%
Return on equity TTM -48.59%
Profit margin -19.75%
Book value $1.596
Market capitalisation USD$1.7 billion

TTM: trailing 12 months

Shorting Fitbit shares

There are currently 55.2 million Fitbit shares held short by investors – that's known as Fitbit's "short interest". This figure is 3.2% down from 57.0 million last month.

There are a few different ways that this level of interest in shorting Fitbit shares can be evaluated.

Fitbit's "short interest ratio" (SIR)

Fitbit's "short interest ratio" (SIR) is the quantity of Fitbit shares currently shorted divided by the average quantity of Fitbit shares traded daily (recently around 4.4 million). Fitbit's SIR currently stands at 12.67. In other words for every 100,000 Fitbit shares traded daily on the market, roughly 12670 shares are currently held short.

However Fitbit's short interest can also be evaluated against the total number of Fitbit shares, or, against the total number of tradable Fitbit shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Fitbit's short interest could be expressed as 0.2% of the outstanding shares (for every 100,000 Fitbit shares in existence, roughly 200 shares are currently held short) or 0.2291% of the tradable shares (for every 100,000 tradable Fitbit shares, roughly 229 shares are currently held short).

A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the share price and a discouraging interest in betting against Fitbit.

Find out more about how you can short Fitbit stock.

Fitbit share dividends

We're not expecting Fitbit to pay a dividend over the next 12 months.

Fitbit share price volatility

Over the last 12 months, Fitbit's shares have ranged in value from as little as $3.42 up to $7.26. A popular way to gauge a stock's volatility is its "beta".

FIT.US volatility(beta: 0.8)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Fitbit's is 0.7999. This would suggest that Fitbit's shares are less volatile than average (for this exchange).

Fitbit overview

Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Inspire, Fitbit Inspire HR, and Fitbit Ace 2 activity trackers; Fitbit Ionic and Fitbit Versa family of smartwatches, as well as Fitbit Flyer wireless headphones and the Fitbit Aria family of connected scales; and accessories, such as bands and frames for its devices. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Care, a connected health platform for health plans, employers, and health systems. In addition, the company provides Fitbit Premium, a paid subscription service that uses the data of users to deliver actionable guidance and coaching to help users achieve their health and fitness goals, as well as includes Fitbit Coach that offers exercise programs through personal trainer and yoga apps. It sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and, an online store, as well as directly to consumers. Fitbit, Inc. has a collaboration with The Scripps Research Institute and Stanford Medicine to study the role of wearables to detect, track, and contain infectious diseases, such as COVID-19.; and partnership with Solera Health to reduce risk of type 2 diabetes. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.

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