Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy Fitbit stock

Own Fitbit stock in just a few minutes.

Fitbit, Inc is a scientific & technical instruments business based in the US. Fitbit shares (FIT) are listed on the NYSE and all prices are listed in US Dollars. Fitbit employs 1,764 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Fitbit

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – FIT – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Fitbit share price

Use our graph to track the performance of FIT stocks over time.

Fitbit shares at a glance

Information last updated 2021-03-07.
52-week range$6.06 - $7.34
50-day moving average $8,638.75
200-day moving average $2,052.89
Wall St. target price$7.35
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) $-0.54

Buy Fitbit shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
Name Product Stock trade fee Asset types Option trade fee Annual fee Signup bonus
Sofi Invest
$0
Stocks, ETFs, Cryptocurrency
N/A
0%
Get one free stock worth up to $1,000
Open an account
A free way to invest in stocks, ETFs and crypto.
Robinhood
$0
Stocks, Options, ETFs
$0
0%
Free stock (chosen randomly with a value anywhere between $2.50 and $200)
Sign up using the "go to site" link
Make unlimited commission-free trades in stocks, funds, and options with Robinhood Financial.
Interactive Brokers
$0
Stocks, Bonds, Options, Mutual funds, ETFs, Currencies
$0 + $0.65/contract, $1 minimum
0%
N/A
IBKR Lite offers $0 commissions, and IBKR Pro offers advanced tools for professional traders.
Webull
$0
Stocks, Options, ETFs
$0
0%
Get one free stock valued between $2.50 and $250 when you open an account, one more with a deposit
Open an account
Margin financing rates start at 3.99%. No monthly subscription fees for margin.
Public
$0
Stocks, ETFs
N/A
$0 per month
N/A
loading

Compare up to 4 providers

*Signup bonus information updated weekly.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Fitbit stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Fitbit financials

Revenue TTM $1.3 billion
Gross profit TTM $427.7 million
Return on assets TTM -17.86%
Return on equity TTM -52.99%
Profit margin -19.7%
Book value $1.43
Market capitalisation $1.9 billion

TTM: trailing 12 months

Shorting Fitbit shares

There are currently 45.1 million Fitbit shares held short by investors – that's known as Fitbit's "short interest". This figure is 12.7% down from 51.6 million last month.

There are a few different ways that this level of interest in shorting Fitbit shares can be evaluated.

Fitbit's "short interest ratio" (SIR)

Fitbit's "short interest ratio" (SIR) is the quantity of Fitbit shares currently shorted divided by the average quantity of Fitbit shares traded daily (recently around 4.2 million). Fitbit's SIR currently stands at 10.7. In other words for every 100,000 Fitbit shares traded daily on the market, roughly 10700 shares are currently held short.

However Fitbit's short interest can also be evaluated against the total number of Fitbit shares, or, against the total number of tradable Fitbit shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Fitbit's short interest could be expressed as 0.17% of the outstanding shares (for every 100,000 Fitbit shares in existence, roughly 170 shares are currently held short) or 0.1848% of the tradable shares (for every 100,000 tradable Fitbit shares, roughly 185 shares are currently held short).

A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the share price and a discouraging interest in betting against Fitbit.

Find out more about how you can short Fitbit stock.

Fitbit share dividends

We're not expecting Fitbit to pay a dividend over the next 12 months.

Fitbit share price volatility

Over the last 12 months, Fitbit's shares have ranged in value from as little as $6.06 up to $7.34. A popular way to gauge a stock's volatility is its "beta".

FIT.US volatility(beta: 0.68)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Fitbit's is 0.6812. This would suggest that Fitbit's shares are less volatile than average (for this exchange).

Fitbit overview

Fitbit, Inc. , a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Inspire, Fitbit Inspire HR, and Fitbit Ace 2 activity trackers; Fitbit Ionic and Fitbit Versa family of smartwatches, as well as Fitbit Flyer wireless headphones and the Fitbit Aria family of connected scales; and accessories, such as bands and frames for its devices. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Care, a connected health platform for health plans, employers, and health systems. In addition, the company provides Fitbit Premium, a paid subscription service that uses the data of users to deliver actionable guidance and coaching to help users achieve their health and fitness goals, as well as includes Fitbit Coach that offers exercise programs through personal trainer and yoga apps. It sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit. com, an online store, as well as directly to consumers.

Frequently asked questions

More guides on Finder

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site