Every mother of the bride wants to stand out from the crowd and feel special on her daughter’s wedding day — a time for family, celebration and, of course, lots of photos. Find the perfect dress to wow the crowd, while still being comfortable enough to boogie on the dance floor.
Macy’s: A world leader in womenswear.
Macy's stocks hundreds of brands, styles, colors and prints, so you can find exactly what you're looking for. This iconic department store also offers a number of special sizes, including plus and petit.
JCPenney: Shop on-trend styles for less.
This well-known department store stocks tons of top brands and offers dresses in practically every size, shape and color. And the best part? You can easily score deep discounts here.
60% off $100 and more, 40% off $40 and more or extra 25% off
60% and 40% off applies to select original and regular priced items. Extra 25% off applies to sale and clearance priced items. Sale ends 23 January 2020. T&Cs apply.
Nordstrom: A designer brand selection that won't disappoint.
Browse evening gowns and other formal dress options from top brands like Pisarro Nights, La Femme, Vince Camuto and more from this leading fashion retailer.
Dorothy Perkins: Unique styles that'll have you standing out from the crowd.
Looking for a piece as unique and marvelous as you? Dorothy Perkins offers one-of-a-kind styles and at even more lovable prices.
Take the hassle out of shopping for a mother-of-the-bride dress when you check out these top online retailers – all offering free shipping, and for some, free returns.
Frequently asked questions
Usually, the mother of the bride steers clear of white, ivory or champagne colors that would clash with the bride’s dress. Black is also out, since it’s typically worn when mourning.
Some brides might ask that their mother and mother-in-law wear similar colors as the bridesmaids’ dresses.
Yes, it’s customary for the bride’s mom to let the groom’s mom know when she’s found a dress so that they can coordinate colors and styles and avoid any fashion faux pas like showing up in the same dress.
It’s really never too early to start shopping, especially if your daughter already knows her wedding colors. The sooner you find your dress, the more notice you can give the groom’s mother so she can start shopping for hers.
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Gabrielle Pastorek is a staff writer at Finder, helping readers to round up the best deals, coupons, retailers, products and services to make sound financial decisions. She's written more than 800 articles on the site and is a quoted expert in Best Company and DealNews. She earned an MFA from the University of Pittsburgh, with essays and short stories published in The Collagist, Blue Monday Review, Blotterature and others. When she’s not writing, Gabrielle can be found out in the barn with her horse, Lucy.
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