We value our editorial independence, basing our comparison results, content and reviews on objective analysis without bias. But we may receive compensation when you click links on our site. Learn more about how we make money from our partners.
Every mother of the bride wants to stand out from the crowd and feel special on her daughter’s wedding day — a time for family, celebration and, of course, lots of photos. Find the perfect dress to wow the crowd, while still being comfortable enough to boogie on the dance floor.
Macy's stocks hundreds of brands, styles, colors and prints, so you can find exactly what you're looking for. This iconic department store also offers a number of special sizes, including plus and petit.
Take the hassle out of shopping for a mother-of-the-bride dress when you check out these top online retailers – all offering free shipping, and for some, free returns.
Frequently asked questions
Usually, the mother of the bride steers clear of white, ivory or champagne colors that would clash with the bride’s dress. Black is also out, since it’s typically worn when mourning.
Some brides might ask that their mother and mother-in-law wear similar colors as the bridesmaids’ dresses.
Yes, it’s customary for the bride’s mom to let the groom’s mom know when she’s found a dress so that they can coordinate colors and styles and avoid any fashion faux pas like showing up in the same dress.
It’s really never too early to start shopping, especially if your daughter already knows her wedding colors. The sooner you find your dress, the more notice you can give the groom’s mother so she can start shopping for hers.
Clearance event - up to 70% off + an extra 15% off purchase
Restrictions apply. Ends 7/22.00Clearance Up to 70% off Original Prices: Offer valid from 7/15/2019 at 12:01 AM PST through 7/22/2019 at 11:59 PM PST in Banana Republic Factory stores and at bananarepublicfactory.com in the U.S. (including Puerto Rico) only. Not valid in Banana Republic stores, bananarepublic.com, in Canada, or at our clearance centers. Product selection and availability vary and are valid while supplies last. Returns and exchanges subject to Banana Republic Factorys return policy.
Restrictions apply. Ends 7/22.00Extra 15% off Purchase: Excludes Clearance, Leather apparel, and Gift Cards. Offer valid from 7/15/2019 at 12:01 AM PST through 7/22/2019 at 11:59 PM PST in Banana Republic Factory stores and at bananarepublicfactory.com in the U.S. (including Puerto Rico) only. Not valid in Banana Republic stores, at bananarepublic.com, in Canada, or at our clearance centers. No adjustments on previous purchases. Discount applies to merchandise only, not value of gift cards purchased, packaging, shipping, or applicable taxes. May not be redeemed for cash or cash equivalent. Offer is not transferable. Cannot be combined with other offers or coupons, including Gap Inc. employee discount. Returns & exchanges are subject to Banana Republic Factorys Return Policy. Customer enters code BONUS15 at online checkout.
Starting 07/15: Extra 25% off your purchase with code SUNNY. Restrictions apply. Ends 07/19. 000Extra 25% Off Purchase: Offer valid from July 15, 2019 at 12:01am PT to July 19, 2019 at 11:59pm PT online at gap.com only in the U.S. (including Puerto Rico). Offer not valid at Gap Factory Online. Offer not valid online on the following Gap merchandise unless ending in .97 or .99: Jeans, Leather and/or Suede Apparel and Accessories, Ingrid & Isabel, and Noodle & Boo. Discount applies to merchandise only, not to gift cards, applicable taxes, shipping & handling charges. Offer cannot be combined with any other offers or discounts except for the Up to 50% off Almost Everything offer, GapCard extra 10% Off Everyday offer, initial discount when approved for a new GapCard, and Rewards. Online promotional codes cannot be used on in-store purchases. Offer is non-transferable and not valid for cash or cash equivalent. In-store prices may vary and may differ from online prices.00
Starting 07/15: Up to 50% off Sitewide. Restrictions apply. Ends 07/19. 000Up to 50% Off Almost Everything: Offer valid from July 15, 2019 at 12:01am PT to July 19, 2019 at 11:59pm PT online at gap.com only in the U.S. (including Puerto Rico). Offer not valid at Gap Factory Online. Prices as marked.00