How to buy stock in DoorDash (DASH)

DoorDash is now available to purchase on the New York Stock Exchange. Here’s how you can buy in.

How to buy shares in DoorDash

Before you can invest in DoorDash, you'll need to open a brokerage account.

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for DoorDash. Find the stock by name or ticker symbol. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until DoorDash reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of DoorDash, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of DoorDash. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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What we know about the DoorDash IPO

DoorDash privately submitted an IPO proposal to the US Securities and Exchange Commission (SEC) in February but delayed its listing in response to the global pandemic.

On November 13, DoorDash made its IPO regulatory filing public. Its filing outlined its plans to go live on the New York Stock Exchange under the ticker symbol DASH.

DoorDash announced it will offer 33 million shares in the IPO: three classes of stock with different voting shares. Its Class A stock will grant one vote per share, Class B stock will receive 20 votes per share and Class C stock will not carry voting rights.

The projected price per share sat at $90 to $95 prior to its market debut.

DoorDash launched to the public on Wednesday, December 9.

What we know about DoorDash’s balance sheet

After it privately raised $400 million in June, investors valued DoorDash at $16 billion. But despite a 110% increase in sales between January and May, Bloomberg reported that DoorDash remained unprofitable. To be fair, Grubhub and Uber Eats — two of DoorDash’s largest competitors — were also unprofitable in the second quarter.

With the release of DoorDash’s public listing, we got a better look at its financials. In 2019, DoorDash reported $885 million in revenue. For the nine months ended September 30, 2020, its revenue rose to $1.9 billion — a respectable uptick. In addition to revenue gains, the company also appears to be narrowing its losses, reporting a net loss of $667 million in 2019 followed by a net loss of $149 million in the nine months ended September 30, 2020.

Revenue gains and diminishing losses are a promising pattern and may present a lucrative investment opportunity — if DoorDash can maintain its momentum.

Check out our short video in which we break down what we know so far about DoorDash’s upcoming IPO and how you can buy shares.

DoorDash investment risks

Amid the stay-at-home orders that blanketed much of North America during the early months of the pandemic, food delivery sales skyrocketed. According to a report from Second Measure, meal delivery services are up 150%. And as of October 2020, DoorDash dominates the market with a 50% slice of available sales, edging out Uber Eats, Grubhub and Postmates, among others. Just two years prior, DoorDash held 17% of the market, marking impressive growth for this gig economy delivery service.

But there are risks to investing in DoorDash — and the industry as a whole.

For a start, DoorDash isn’t turning a steady profit. And like other companies in the industry, it seems to prize growth over profits. Another concern is the frequency with which companies in the sharing economy merge. Just last year, DoorDash acquired Caviar for $410 million. DoorDash has also discussed a potential merger with Uber. With the high degree of competition that punctuates the industry, some companies must merge to stay viable.

DoorDash compared

DoorDash is a food delivery platform that serves over 4,000 cities in the US and Canada. It was founded in 2013 and is headquartered in San Fransisco.

The DoorDash database stands over 300,000 restaurants strong and orders can be made, tracked and paid for through the platform’s mobile app. Like other gig economy companies, DoorDash relies on independent contractors it calls “Dashers” to pick up and deliver customer orders.

DoorDash is not an accredited business with the Better Business Bureau (BBB) and receives an F rating for accumulating 2,617 customer complaints and failing to respond to 1,878 of them. Many complaints cite order errors, delays and unpleasant interactions with the DoorDash customer service team.

Results of similar IPOs

There are only a couple of publicly-traded food delivery companies on the market to compare, but here’s how a few of DoorDash’s gig economy competitors are performing:

Grubhub (GRUB) is an online food ordering and delivery platform headquartered in Chicago. It launched its stock on the NYSE in 2014 trading at $34. The stock performed moderately well until early 2017, when it began to climb. It hit an all-time high of $146.11 in September 2018 before falling back to $87.95 just one month later. It closed out the trading day yesterday at $69.25.

Lyft (LYFT) is a ridesharing company headquartered in San Francisco. Its stock went live on the NASDAQ in March 2019 trading at $78.29. To be blunt, Lyft’s stock performance has been disappointing. It tumbled downhill from its launch before hitting an all-time low of $21.27 in March 2020. It closed out the trading day yesterday at $48.11.

Uber (UBER), while well known for its ridesharing service, is also responsible for Uber Eats — a food delivery program that operates as one of DoorDash’s primary competitors. Uber’s stock launched on the NYSE in May 2019 at $41.57. The stock has had a tumultuous year, peaking at $46.38 one month after its launch and falling to an all-time low of $21.33 in March 2020. The stock has recovered somewhat but still trades below its initial value. It closed out the trading day yesterday at $54.35.

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