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Boohoo online shopping review

Shop celeb-inspired styles and seasonal edits but expect to pay for shipping.

This fast-fashion online boutique doesn’t miss a beat when it comes to releasing the latest fleeting trends, celebrity-influenced styles and totally unique looks exclusive to the brand. While some customers say that the clothing here seems cheaply made, others say that they don’t care — the point of fast fashion isn’t to keep it around for decades.

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Free shipping

Afterpay, Klarna, Quadpay


At customers expense


Quick take


  • Frequent sales
  • Budget-friendly pricing
  • Inventory is constantly updated.


  • No free shipping options to the US
  • Some online reviews report quality issues with clothing.

Reviews and complaints: Is Boohoo legit?

Several shoppers report on Trustpilot that Boohoo’s clothing tends to be low quality. There are also complaints about unhelpful customer service and incorrect items arriving. Customers logged similar complaints on the Better Business Bureau, with one person noting that the quality of the clothing is “subpar” and many reiterating that they experienced poor customer support.


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What brands can you buy at Boohoo?

You won’t find big-name fashion brands when you shop Boohoo, but you can score popular makeup favorites like:

  • L’Oreal
  • Maybelline
  • Garnier
  • Rimmel
  • 2 AM London

Boohoo sizing

Boohoo has a helpful feature called FitFinder, which allows shoppers to enter their height, weight, belly shape, hip shape and age to determine the right size.

Does Boohoo have plus sizes?

Yes! Boohoo has a section of clothing dedicated to plus-size fashion, with sizes that range from S to XXXL. Discover slinky dresses, comfy sweats, beachwear and more, featuring some price tags under $20.

Does Boohoo have maternity sizes?

Yes, you’ll find plenty of maternity options — from overalls to maxi dresses — in sizes that run between S and XL.

Does Boohoo have men’s and women’s sizes?

You can shop men’s and women’s sizes at Boohoo. Men’s sizes run from 8-24, and customers can shop between a variety of fits: Big & Tall, Muscle Fit, Slim Fit and Oversized. Women’s sizes run from 0-24.

Can I get free shipping at Boohoo?

No. Standard shipping to the US is $8.99 and usually arrives in a week or less.

Shipping costs and options

Shipping optionCostDelivery speed
Standard$8.99Up to 7 business days
Express$14.992–3 business days

Orders to Hawaii can take four to five weeks to arrive.

Boohoo payments and financing

Boohoo accepts most major credit cards, except for Discover. You can also pay for your online order using a prepaid debit card or a variety of buy now, pay later financing options.

Does Boohoo accept PayPal?

Yes, Boohoo does accept PayPal. Once you add your item to the cart, you can select the PayPal option for a fast checkout.

Does Boohoo have financing options?

Yes, you can finance your order with Afterpay, Klarna or Quadpay. Once your item is in the cart, you’ll have the option to select one of the financing services to place your order with.

Boohoo returns and exchanges

Boohoo accepts returns on most items within 28 days, starting on the day you receive your order. These items cannot be returned if the hygiene seal has been opened or broken:

  • Fashion face masks
  • Cosmetics
  • Pierced jewelry
  • Swimwear
  • Lingerie

Does Boohoo have free returns?

No, Boohoo no longer offers free returns. You’ll need to pay for return shipping.

Does Boohoo do exchanges?

No. Boohoo doesn’t accept exchanges, so you’ll have to return the original item and place a new order.

Popular items are known to sell out fairly quickly, making it difficult to swap for a different size if it ends up not fitting.

How do I return an item to Boohoo?

To return your Boohoo order:

  1. Package items in the original packaging with labels and tags intact, including the delivery note.
  2. Log in to the Boohoo customer portal to print your return shipping label.
  3. Place the new shipping label over your address label.
  4. Mail your item at your local post office — and be sure to keep your tracking information in case your item is lost in transit.

You should receive your refund within 28 days from the date it was received.

Boohoo discounts and sales

Boohoo is known for having frequent sales throughout the year, including discounts like 60% off everything and free shipping offers.

Does Boohoo offer student or military discounts?

Boohoo offers a generous student discount of 60% off sitewide, plus an extra 5%. You’ll just need to verify the institution you attend and your email address at the institution during the registration process.

Boohoo does not offer military discounts at this time.

How can I contact customer support?

Boohoo doesn’t have a US phone number, so the best ways to get in touch with customer service are to:

  • Email or fill out its online contact form.
  • Send a message through Facebook messenger.
  • Tweet @boohoo_cshelp
  • Send a WhatsApp message to +44 333 311 0802

Boohoo alternatives

Is Boohoo not exactly what you’re looking for? Check out other retailers with similar price tags and styles like PrettyLittleThing, Forever 21, Nasty Gal and Missguided.

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