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Blue Apron review

Whip up some magic in the kitchen with ease.

This popular meal kit service lets you choose from signature, wellness or vegetarian meal plans for two to four people. All you have to do is use the preportioned ingredients to whip up a healthy meal in a snap. Blue Apron also offers a monthly wine delivery service, as well as one-time purchases of wine, coffee, spices, kitchen tools and more from its market.

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Quick take

Pros

  • Simple, step-by-step recipes.
  • Vegetarian, carb-conscious and Weight Watchers-friendly options available.
  • Wine delivery available.

Cons

  • You must pay for your plan before customizing your meals.
  • Fewer meal options for four-serving kits.
  • Excessive plastic packaging.

What do people say about this service?

Most online reviews for Blue Apron are positive, praising the brand’s simple, affordable meal plans, quality ingredients and easy-to-use app. There are a handful of negative reviews, though, mainly regarding the company’s customer service and plastic waste.

I have personally ordered wine from Blue Apron’s market because of its great selection and affordable shipping costs. But, the wine bottles are much smaller than average — two-thirds of a standard-sized bottle — making them a little more expensive than I initially thought when placing my order.

How does it work?

Start by choosing your plan — will you be cooking for two or four, and do you want vegetarian or low-carb options? Next, you’ll enter your delivery and billing information, complete the checkout process, then choose your meals for the week.

Your Blue Apron box will come with all the preportioned ingredients you need to whip up each meal, plus step-by-step instructions.

Box size and pricing options

Blue Apron offers three meal plan options to choose from. Within each option, you can choose how many recipes per week you’d like.

Number of recipes per weekPrice per servingWeekly total
2$9.99 ($9.99 shipping)$49.95
3$8.99 ($9.99 shipping)$63.93

Shipping, payments and cancellations

How can I get free delivery?

Blue Apron no longer offers free delivery. All deliveries charge $9.99 added to your order, regardless of menu preference or serving size.

However, if you’re medical staff, first responder, military, senior (55+), student, teacher or government worker, you can get your first delivery for free.

Shipping costs

All meal plans ship for $9.99.

Payment options

Pay for your order on Blue Apron’s secure site using Visa, Discover, American Express, Mastercard or Apple Pay.

How do I skip weeks with Blue Apron?

Blue Apron lets you skip up to five weeks in advance. To do so, follow these steps:

  1. Sign into your Blue Apron account and go to your Upcoming page.
  2. Find the order(s) you want to skip and choose Manage delivery to the right of the delivery date.
  3. Hit Skip this delivery.

Any order that has Order processed or Shipped next to it on the Upcoming page can’t be skipped or canceled.

How do I cancel my Blue Apron subscription?

Email cancellations@blueapron.com. You’ll receive instructions on how to cancel your subscription.

What sets Blue Apron apart?

In addition to offering a quality meal kit delivery service, Blue Apron also delivers wine, coffee, spices, kitchen tools and even its iconic blue apron. These items can be purchased without a subscription through Blue Apron’s market.

How can I contact customer support?

To get in touch with Blue Apron customer service:

  • Call 646-891-4349.
  • Email contact@blueapron.com.

Blue Apron vs. competitors

1 - 9 of 9
Name Product Special Dietary Requirements Special Offers Number of People Meal Preparation Average Meal Price
Hello Fresh
Vegan, Vegetarian, Gluten-Free, Dairy-Free, Nut-Free, Low Calorie, Paleo, Keto, Low Carb
Current college students in the U.S. are eligible for a discount via UNiDAYS. Terms Apply.
2-4
Prepared Fresh
$8.99
GreenChef
Vegan, Vegetarian, Gluten-Free, Paleo, Keto
$60 off + free shipping when you sign up.
Up to 6
Prepared Fresh
$11.50
Freshly
Gluten-Free, Nut-Free
Get $60 off at checkout. Student discount of 15% off any meal plan for four weeks. Terms apply.
1
Prepared Fresh
$8.99
Blue Apron
Vegetarian
N/A
2-4
Prepared Fresh
$8.99
Hungryroot
Vegan, Vegetarian, Gluten-Free, Dairy-Free, Nut-Free, Low Calorie, Paleo, Keto, Low Carb
Get 30% off your first delivery of $99+. Terms Apply.
1-2
Prepared Fresh
$8
Home Chef
Vegetarian, Nut-Free, Low Calorie, Low Carb
$10 bonus credit valid toward a future order and cannot be applied toward the first order. New households only. Tems Apply.
Up to 6
Prepared Fresh
$6.99
Every Plate
N/A
Students get 18 meals for only $2.49 each. Tems Apply.
2-4
Prepared Fresh
$4.99
Dinnerly
Dinnerly
Vegetarian, Gluten-Free, Dairy-Free, Low Calorie, Low Carb
N/A
2-4
Prepared Fresh
$4.49
Purple Carrot
Vegan, Vegetarian, Gluten-Free, Nut-Free
$20 discount first week. Terms Apply.
2-4
Prepared Fresh
$7.99
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Compare up to 4 providers

Bottom line

Looking for simple, step-by-step recipes that you can have fun cooking without worrying about shopping or prep work? Blue Apron could be a great option for you and your family.

Still not sold? Compare other popular meal delivery services to find the best fit for your plate.

Frequently asked questions

How do I switch my plan?
Log into your Blue Apron account and go to Plan settings. Then choose Edit and select the plan you’d like to switch to.

Changes need to be made before the Changeable before date listed on this page. Otherwise, you’ll get one extra box before the changes take effect.

How do I sign up for the Blue Apron wine subscription?
Head to the Wine page on Blue Apron’s website and hit Order now. Enter your email address and state, then continue the process to create your free account. Select your wine preferences and enjoy monthly deliveries.

Do I have to be home to accept my delivery?
Typically, no. However, someone of age will have to sign for orders containing alcohol — so if you ordered wine, an adult 21 or older needs to be present for delivery.

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