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Blue Apron review

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Whip up some magic in the kitchen with ease.

This popular meal kit service lets you choose from signature or vegetarian meal plans for two or four people. All you have to do is use the pre-portioned ingredients to whip up a healthy meal in a snap. Blue Apron also offers a monthly wine delivery service, as well as one-time purchases of wine, coffee, spices, kitchen tools and more from its market.

Quick take


  • Simple, step-by-step recipes.
  • Vegetarian options available.
  • Wine delivery available.


  • You have to pay for your plan before you can customize your meals.

What do people say about this service?

Most online reviews for Blue Apron are positive, praising the brand’s simple, affordable meal plans, quality ingredients and easy-to-use app. There are a handful of negative reviews, though, mainly regarding the company’s customer service and plastic waste.

I have personally ordered wine from Blue Apron’s market, and while there was a great selection and affordable shipping cost, the wine bottles are much smaller than average. I didn’t realize this until they arrived, making them a little more expensive than I initially thought when placing my order.

How does it work?

Start by choosing your plan — will you be cooking for two or four, and do you want vegetarian options? Next, you’ll enter your delivery and billing information, complete the checkout process, then choose your meals for the week.

Your Blue Apron box will come with all the pre-portioned ingredients you need to whip up each meal, plus step-by-step instructions.

Box size and pricing options

Blue Apron offers three meal plan options to choose from. Within each option, you can choose how many recipes per week you’d like.

Number of recipes per weekPrice per servingWeekly total
2$9.99 ($7.99 shipping)$47.95
3$9.99 (Free shipping)$59.94

Shipping, payments and cancellations

Can I get free delivery?

Yes. Certain meal plans come with free shipping, while others ship for $7.99 each week. Take a look at the tables above to compare weekly totals with shipping costs factored in.

Shipping costs

Two-serving signature and vegetarian meal plans cost $7.99 to ship each week. All other meal plans ship for free.

Payment options

Pay for your order on Blue Apron’s secure site using Visa, Discover, American Express, Mastercard or Apple Pay.

Can you skip weeks with Blue Apron?

Yes — you can skip up to five weeks in advance. To do this:

  1. Sign into your Blue Apron account and go to your Upcoming page.
  2. Find the order(s) you want to skip and click Manage delivery to the right of the delivery date.
  3. Click Skip this delivery.

Any order that has “order processed” or “shipped” next to it on the Upcoming page can’t be skipped or canceled.

How do I cancel my Blue Apron subscription?

Email You’ll receive instructions on how to cancel your subscription.

What sets Blue Apron apart?

In addition to offering a quality meal kit delivery service, Blue Apron also delivers wine, coffee, spices, kitchen tools and even its iconic blue apron! These items can be purchased without a subscription through Blue Apron’s market. Market delivery is free on orders of $50 or more.

How can I contact customer support?

To get in touch with Blue Apron customer service:

  • Call 646-891-4349
  • Email

Blue Apron vs. competitors

Data updated regularly
Name Product Special Dietary Requirements Special Offers Number of People Meal Preparation Average Meal Price
Hello Fresh
Vegan, Vegetarian, Gluten-Free, Dairy-Free, Nut-Free, Low Calorie, Paleo, Keto, Low Carb
Current college students in the U.S. are eligible for a discount via UNiDAYS. Terms Apply.
Prepared Fresh
Vegan, Vegetarian, Gluten-Free, Paleo, Keto
$60 off + free shipping when you sign up.
Up to 6
Prepared Fresh
Gluten-Free, Nut-Free
Get $60 off at checkout. Student discount of 15% off any meal plan for four weeks. Terms apply.
Prepared Fresh
Blue Apron
Prepared Fresh
Vegan, Vegetarian, Gluten-Free, Dairy-Free, Nut-Free, Low Calorie, Paleo, Keto, Low Carb
Get 30% off your first delivery of $99+. Terms Apply.
Prepared Fresh
Home Chef
Vegetarian, Nut-Free, Low Calorie, Low Carb
$10 bonus credit valid toward a future order and cannot be applied toward the first order. New households only. Tems Apply.
Up to 6
Prepared Fresh
Sun Basket
Vegetarian, Gluten-Free, Paleo
Order today and get up to $35 off your first delivery. Terms Apply.
Prepared Fresh
Every Plate
Students get 18 meals for only $2.49 each. Tems Apply.
Prepared Fresh
Vegetarian, Gluten-Free, Dairy-Free, Low Calorie, Low Carb
Prepared Fresh
Purple Carrot
Vegan, Vegetarian, Gluten-Free, Nut-Free
$20 discount first week. Terms Apply.
Prepared Fresh

Compare up to 4 providers

Bottom line

Looking for simple, step-by-step recipes that you can have fun cooking without worrying about shopping or prep work? Blue Apron could be a great option for you and your family. Plus, with lots of free shipping opportunities, this service is among the most affordable.

Still not sold? Compare other popular meal delivery services to find the best fit for your plate.

Frequently asked questions

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