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Top 45+ Black-owned beauty brands
Available both online and in your favorite stores, these brands will diversify your daily routine.
Black-owned beauty brands have a legacy of creating product solutions in areas where the industry is lacking: from expanding foundation shade ranges to include deeper pigments to creating hair care that focuses on repairing damage and moisturizing textured styles.
We’ve compiled a list of more than 45 Black-owned beauty businesses across the US — newbies and legacy brands alike — that you can support directly through their online shops or on your next trip to your local big-box store.
Know a brand that we should include on our list? Fill out our submission form at the bottom of this page or leave a comment so we can add it.
Top Black-owned beauty companies
|Brand||Owned by||Products||What to know||Where to buy?|
|25th and June||Nexus||Nail polish||Toxin-free, vegan-friendly polishes||25th and June|
|Adwoa Beauty||Julian Addo||Hair care||Gender-neutral products made for curly hair||Sephora|
|Alaffia||Olowo-n’djo Tchala and Prairie Rose Hyde||Skincare and hair care||Fair Trade products; commitment to social initiatives||Target|
|Beauty Bakerie||Nicole Cashemere||Makeup||Cruelty-free, long-lasting formulas||Ulta|
|BeautyStat||Ron Robinson||Skincare||Vitamin C-based formulas||BeautyStat|
|BFree organics||Cassandra Dailey||Skincare||Organic ingredients; online skin consultation||BFree organics|
|Black Girl Sunscreen||Shontay Lundy||Sunscreen||Sunscreen designed specifically for people of color||Black Girl Sunscreen|
|Briogeo||Nancy Twine||Hair care||Founder is the youngest black woman to launch a haircare line at Sephora.||Amazon|
|Coloured Raine Cosmetics||Loraine R. Dowdy||Make up||Cruelty-free products; vivid pigments||Amazon|
|CURLS||Mahisha Dellinger||Hair care||Natural hair products||CURLS|
|Design Essentials||Cornell McBride||Hair care||Designed to preserve, improve, and restore the natural hair health||Design Essentials|
|Eden BodyWorks||Jasmine Lawrence||Hair care||Cruelty-free products are free of silicone and mineral oil.||Eden BodyWorks|
|Epara Skincare||Ozohu Adoh||Skincare||Botanical-based, organic skincare||Epara Skincare|
|Epi.logic||Chaneve Jeanniton||Skincare||Free of parabens, sulfates, artificial fragrances, and dyes||Epi.logic|
|Essentials By Temi||Temi Shobowale||Skincare||Products are organic and vegan.||Essentials By Temi|
|Fenty Beauty||Rihanna||Make up||Award-winning products; wide range of shades offered||Sephora|
|Flora & Curl||Rose Ovensehi||Hair care||15% off your first order||Ulta|
|Frederick Benjamin||Frederick Benjamin||Hair care||Natural ingredients and targeted regimens||Ulta|
|Golde||Trinity Mouzon||Skincare||Get 15% off your first order||Sephora|
|Hyper Skin||Desiree Verdejo||Skincare||Vitamin-C based products treat hyperpigmentation.||Hyper Skin|
|Iman Cosmetics||Iman||Make up||Designed for people of color||Amazon|
|Jane Carter Solution||Jane Carter||Hair care||Products for all hair types||Amazon|
|Juvia’s Place||Chichi Eburu||Make up||Products reflect traditions of African heritage with modern formulas.||Ulta|
|Klur||Lesley Thornton||Skincare||Clean, sustainable products created by an esthetician||Klur|
|KNC Beauty||Kristen Noel Crawley||Makeup||Collagen-infused lip masks and scrubs||Amazon|
|Kreyol Essence||Yve-Car Momperousse||Make up and hair care||Natural skin and hair products||Ulta|
|Lauren Napier||Lauren Napier||Skincare||Anti-aging products for mature skin||Lauren Napier|
|Limegreen||Talima and Allison||Skincare||Non-toxic, vegan personal care products||Limegreen|
|Loving Culture||Mary-Andrée Ardouin-Guerrier||Hair care||Made with Fair Trade argan, castor and olive oils||Amazon|
|Mented||Amanda E. Johnson||Makeup||Nude lip shades for all skin tones||Amazon|
|Mielle Organics||Monique Rodriguez||Hair care||Products contain herbs, amino acids, oils and minerals.||Mielle Organics|
|Mixed Chicks||Wendi Levy and Kim Etherdge||Hair care||Get 15% off your first order.||Ulta|
|Naturalicious||Gwen Jimmere||Hair care||3-step hair-care system made from Moroccan lava rhassoul clay||Ulta|
|Organic Bath Co||Gianne Doherty and Jay Weeks||Skincare||Organic and natural ingredients||Organic Bath Co|
|Oyin Handmade||Jamyla Bennu||Skincare||Naturally-sourced, food-grade ingredients||Amazon|
|Pat McGrath Labs||Pat McGrath||Makeup||World-renowned makeup artist Pat McGrath's namesake line||Pat McGrath Labs|
|PATTERN||Ellis Ross||Hair care||Formulated for curly hair||PATTERN|
|Sienna Naturals||Hannah Diop||Hair care||For textured hair; products focus on hair and scalp health.||Sienna Naturals|
|Soultanicals||Ayo Ogun||Hair care||Vegan products||Amazon|
|Tgin||Chris-Tia Donaldson||Hair care||High-quality hair care for curls, kinks and waves||Ulta|
|The Doux||Maya Smith||Hair care||Haircare created by a licensed cosmetologist||The Doux|
|The Lip Bar||Melissa Butler||Lipsticks||Cruelty-free, vegan||Amazon|
|TPH||Taraji P. Henson||Hair care||Made of hazel water, eucalyptus and tea tree oils||Amazon|
|Tress Organix||Pam Trice||Hair care||Products designed to revitalize damaged hair||Tress Organix|
|Unsun||Katonya Breaux||Sunscreen||Natural and clean ingredients||Unsun|
|Uoma Beauty||Sharon Chuter||Foundations||Shade-inclusive range||Amazon|
|Vera Moore Cosmetics||Vera Moore||Make up||10% off your first order||Amazon|
|Vernon François||Vernon François||Hair care||Made for natural, curly and textured hair types||Amazon|
Where to shop for Black-owned beauty brands
From beauty superstores like Sephora and Ulta to big-box retailers like Target and Walmart, you have quite a few options to get your hands on these top beauty brands.
The site has a designated Black-owned businesses page that offers a full list of brands — complete with the founder names along with photos. Some of the brands available include: Uoma, Pattern Beauty, Juvia's Place, Flora & Curl, Beauty Bakerie, Mixed Chicks, Kreyol Essence, Flora & Curl, Tgin, Design Essentials, Frederick Benjamin, Grace Eleyae and Naturalicious.
In its current assortment of 290 brands, Sephora stocks seven Black-owned brands: Fenty Beauty, Pat McGrath Labs, Briogeo, Adwoa Beauty, Golde, KNC Beauty and Shani Darden Skin Care. Sephora recently pledged to dedicate 15% of its shelf space to Black-owned brands.
Target carries products from Black-owned brands like Curls, the Doux, Urban Hydration, Coloured Raine, the Lip Bar, Black Girl Sunscreen and Iman Cosmetics. It even has a badge to signify a Black-owned or -founded company on its product pages.
Walmart has revamped its e-commerce platform with more prestige and designer offerings. Although it doesn't have a dedicated Black-owned beauty brands page, it's introduced the Curl Shop, a destination for brands like Curls, Mixed Chicks, Eden Bodyworks, Jane Carter Solution and Tropic Isle Living.
- Free shipping over $35
- Free returns
- No financing options
Over the years, CVS has done a decent job of expanding its textured hair products — specifically those that are Black-owned. Brands offered include Camille Rose, Mielle Organics, Miss Jessie's, Kinky Curly and Taliah Waajid. But there's no showcase for Black-owned brands online or in stores, so you'll need to do your own research.
- Free shipping over $35
- No free returns
- No financing options
Formerly Black-owned brands that have shifted ownership
While these beauty, haircare and skincare brands may have shifted ownership over the years, most of the original founders remain involved in the business in some shape or form.
Sundial Brands — SheaMoisture, Nubian Heritage, Madam C.J. Walker, Nyakio
Sundial Brands was founded as a parent company to Nubian Heritage in 1992 by Richelieu Dennis, his mother Mary Dennis and college friend Nyema Tubman. Together with SheaMoisture — another line founded by Richelieu Dennis — the two brands offer haircare, bath and skincare products centered on fair trade shea butter. Also under the Sundial umbrella are Nyakio and MCJW, a line inspired by the legacy of Madam C.J. Walker.
Sundial Brands was acquired by Unilever in 2017, though Richelieu Dennis remains CEO and executive chairman.
Lisa Price founded Carol’s Daughter in 1993, when she began selling handmade hair and body care products created in her Brooklyn kitchen. The brand was one of the first to sell directly to consumers through its site in 2000.
Carol’s Daughter was acquired by L’Oreal in 2014, but Price remains involved in the business.
The Mane Choice
Founded in 2013 by Courtney Adeleye, the Mane Choice was birthed from Adeleye’s healthy hair concoctions she would make and document on her YouTube channel. It has grown into a full product line that includes hair-growth vitamins, styling tools and body products.
The brand was acquired by MAV Beauty Brands in 2019, though Adeleye remains the CEO.
Founded in 2012 by husband-and-wife team Holly McWhorter and Bjarke Ballisager, Plant Apothecary is a unisex bath, body and skincare line. The organic, plant-based beauty line includes body soaps, oils, face wash, moisturizers, masks and travel kits.
It was acquired in 2019 by Rare Beauty Brands, a company that focuses on building emerging indie beauty lines that generate sales of $500,000 to $10 million annually. McWhorter continues to be creative lead for the company.
Robyn Rihanna Fenty — better known as Rihanna — dropped her namesake beauty line in 2017 to rave reviews for its shade-inclusive foundation range. While Fenty Beauty was the singer’s first solo cosmetics brand, it was developed within Louis Vuitton Moët Hennessey’s Kendo division that includes such celebrity lines as KVD Vegan Beauty, formerly Kat Von D Cosmetics.
Rihanna reportedly owns a 15% stake in the company as of August 2019.
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