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Top 45+ Black-owned beauty brands

Available both online and in your favorite stores, these brands will diversify your daily routine.


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Black-owned beauty brands have a legacy of creating product solutions in areas where the industry is lacking: from expanding foundation shade ranges to include deeper pigments to creating hair care that focuses on repairing damage and moisturizing textured styles.

We’ve compiled a list of more than 45 Black-owned beauty businesses across the US — newbies and legacy brands alike — that you can support directly through their online shops or on your next trip to your local big-box store.

Know a brand that we should include on our list? Fill out our submission form at the bottom of this page or leave a comment so we can add it.

Top Black-owned beauty companies

Brand Owned by Products What to know Where to buy?
25th and June Nexus Nail polish Toxin-free, vegan-friendly polishes 25th and June
Adwoa Beauty Julian Addo Hair care Gender-neutral products made for curly hair Sephora
Alaffia Olowo-n’djo Tchala and Prairie Rose Hyde Skincare and hair care Fair Trade products; commitment to social initiatives Target
Beauty Bakerie Nicole Cashemere Makeup Cruelty-free, long-lasting formulas Ulta
BeautyStat Ron Robinson Skincare Vitamin C-based formulas BeautyStat
BFree organics Cassandra Dailey Skincare Organic ingredients; online skin consultation BFree organics
Black Girl Sunscreen Shontay Lundy Sunscreen Sunscreen designed specifically for people of color Black Girl Sunscreen
Briogeo Nancy Twine Hair care Founder is the youngest black woman to launch a haircare line at Sephora. Amazon
Coloured Raine Cosmetics Loraine R. Dowdy Make up Cruelty-free products; vivid pigments Amazon
CURLS Mahisha Dellinger Hair care Natural hair products CURLS
Design Essentials Cornell McBride Hair care Designed to preserve, improve, and restore the natural hair health Design Essentials
Eden BodyWorks Jasmine Lawrence Hair care Cruelty-free products are free of silicone and mineral oil. Eden BodyWorks
Epara Skincare Ozohu Adoh Skincare Botanical-based, organic skincare Epara Skincare
Epi.logic Chaneve Jeanniton Skincare Free of parabens, sulfates, artificial fragrances, and dyes Epi.logic
Essentials By Temi Temi Shobowale Skincare Products are organic and vegan. Essentials By Temi
Fenty Beauty Rihanna Make up Award-winning products; wide range of shades offered Sephora
Flora & Curl Rose Ovensehi Hair care 15% off your first order Ulta
Frederick Benjamin Frederick Benjamin Hair care Natural ingredients and targeted regimens Ulta
Golde Trinity Mouzon Skincare Get 15% off your first order Sephora
Hyper Skin Desiree Verdejo Skincare Vitamin-C based products treat hyperpigmentation. Hyper Skin
Iman Cosmetics Iman Make up Designed for people of color Amazon
Jane Carter Solution Jane Carter Hair care Products for all hair types Amazon
Juvia’s Place Chichi Eburu Make up Products reflect traditions of African heritage with modern formulas. Ulta
Klur Lesley Thornton Skincare Clean, sustainable products created by an esthetician Klur
KNC Beauty Kristen Noel Crawley Makeup Collagen-infused lip masks and scrubs Amazon
Kreyol Essence Yve-Car Momperousse Make up and hair care Natural skin and hair products Ulta
Lauren Napier Lauren Napier Skincare Anti-aging products for mature skin Lauren Napier
Limegreen Talima and Allison Skincare Non-toxic, vegan personal care products Limegreen
Loving Culture Mary-Andrée Ardouin-Guerrier Hair care Made with Fair Trade argan, castor and olive oils Amazon
Mented Amanda E. Johnson Makeup Nude lip shades for all skin tones Amazon
Mielle Organics Monique Rodriguez Hair care Products contain herbs, amino acids, oils and minerals. Mielle Organics
Mixed Chicks Wendi Levy and Kim Etherdge Hair care Get 15% off your first order. Ulta
Naturalicious Gwen Jimmere Hair care 3-step hair-care system made from Moroccan lava rhassoul clay Ulta
Organic Bath Co Gianne Doherty and Jay Weeks Skincare Organic and natural ingredients Organic Bath Co
Oyin Handmade Jamyla Bennu Skincare Naturally-sourced, food-grade ingredients Amazon
Pat McGrath Labs Pat McGrath Makeup World-renowned makeup artist Pat McGrath's namesake line Pat McGrath Labs
PATTERN Ellis Ross Hair care Formulated for curly hair PATTERN
Sienna Naturals Hannah Diop Hair care For textured hair; products focus on hair and scalp health. Sienna Naturals
Soultanicals Ayo Ogun Hair care Vegan products Amazon
Tgin Chris-Tia Donaldson Hair care High-quality hair care for curls, kinks and waves Ulta
The Doux Maya Smith Hair care Haircare created by a licensed cosmetologist The Doux
The Lip Bar Melissa Butler Lipsticks Cruelty-free, vegan Amazon
TPH Taraji P. Henson Hair care Made of hazel water, eucalyptus and tea tree oils Amazon
Tress Organix Pam Trice Hair care Products designed to revitalize damaged hair Tress Organix
Unsun Katonya Breaux Sunscreen Natural and clean ingredients Unsun
Uoma Beauty Sharon Chuter Foundations Shade-inclusive range Amazon
Vera Moore Cosmetics Vera Moore Make up 10% off your first order Amazon
Vernon François Vernon François Hair care Made for natural, curly and textured hair types Amazon

Where to shop for Black-owned beauty brands

From beauty superstores like Sephora and Ulta to big-box retailers like Target and Walmart, you have quite a few options to get your hands on these top beauty brands.

Ulta: As the largest US beauty retailer, Ulta promises 'all things beauty, all in one place.'
The site has a designated Black-owned businesses page that offers a full list of brands — complete with the founder names along with photos. Some of the brands available include: Uoma, Pattern Beauty, Juvia's Place, Flora & Curl, Beauty Bakerie, Mixed Chicks, Kreyol Essence, Flora & Curl, Tgin, Design Essentials, Frederick Benjamin, Grace Eleyae and Naturalicious.
  • Free shipping over $50
  • No free returns
  • No financing options
Shop now
More info
Sephora: The prestige-beauty megastore is growing its roster of Black-owned brands.
In its current assortment of 290 brands, Sephora stocks seven Black-owned brands: Fenty Beauty, Pat McGrath Labs, Briogeo, Adwoa Beauty, Golde, KNC Beauty and Shani Darden Skin Care. Sephora recently pledged to dedicate 15% of its shelf space to Black-owned brands.
  • Free shipping over $50
  • Free returns
  • Finance your order with Afterpay
Shop now
More info
Target: A big-box store known and loved for its designer collaborations and robust beauty selections.
Target carries products from Black-owned brands like Curls, the Doux, Urban Hydration, Coloured Raine, the Lip Bar, Black Girl Sunscreen and Iman Cosmetics. It even has a badge to signify a Black-owned or -founded company on its product pages.
  • Free shipping over $35
  • Free returns
  • No financing options
Shop now
More info
Walmart: One of the largest retailers in the world dedicates a page to textured haircare brands.
Walmart has revamped its e-commerce platform with more prestige and designer offerings. Although it doesn't have a dedicated Black-owned beauty brands page, it's introduced the Curl Shop, a destination for brands like Curls, Mixed Chicks, Eden Bodyworks, Jane Carter Solution and Tropic Isle Living.
  • Free shipping over $35
  • Free returns
  • No financing options
Shop now
More info
CVS Pharmacy
CVS Pharmacy: The drugstore chain offers an impressive selection of Black-owned hair care brands.
Over the years, CVS has done a decent job of expanding its textured hair products — specifically those that are Black-owned. Brands offered include Camille Rose, Mielle Organics, Miss Jessie's, Kinky Curly and Taliah Waajid. But there's no showcase for Black-owned brands online or in stores, so you'll need to do your own research.
  • Free shipping over $35
  • No free returns
  • No financing options
More info

Formerly Black-owned brands that have shifted ownership

While these beauty, haircare and skincare brands may have shifted ownership over the years, most of the original founders remain involved in the business in some shape or form.

Sundial Brands — SheaMoisture, Nubian Heritage, Madam C.J. Walker, Nyakio

Sundial Brands was founded as a parent company to Nubian Heritage in 1992 by Richelieu Dennis, his mother Mary Dennis and college friend Nyema Tubman. Together with SheaMoisture — another line founded by Richelieu Dennis — the two brands offer haircare, bath and skincare products centered on fair trade shea butter. Also under the Sundial umbrella are Nyakio and MCJW, a line inspired by the legacy of Madam C.J. Walker.

Sundial Brands was acquired by Unilever in 2017, though Richelieu Dennis remains CEO and executive chairman.

Carol’s Daughter

Lisa Price founded Carol’s Daughter in 1993, when she began selling handmade hair and body care products created in her Brooklyn kitchen. The brand was one of the first to sell directly to consumers through its site in 2000.

Carol’s Daughter was acquired by L’Oreal in 2014, but Price remains involved in the business.

The Mane Choice

Founded in 2013 by Courtney Adeleye, the Mane Choice was birthed from Adeleye’s healthy hair concoctions she would make and document on her YouTube channel. It has grown into a full product line that includes hair-growth vitamins, styling tools and body products.

The brand was acquired by MAV Beauty Brands in 2019, though Adeleye remains the CEO.

Plant Apothecary

Founded in 2012 by husband-and-wife team Holly McWhorter and Bjarke Ballisager, Plant Apothecary is a unisex bath, body and skincare line. The organic, plant-based beauty line includes body soaps, oils, face wash, moisturizers, masks and travel kits.

It was acquired in 2019 by Rare Beauty Brands, a company that focuses on building emerging indie beauty lines that generate sales of $500,000 to $10 million annually. McWhorter continues to be creative lead for the company.

Fenty Beauty

Robyn Rihanna Fenty — better known as Rihanna — dropped her namesake beauty line in 2017 to rave reviews for its shade-inclusive foundation range. While Fenty Beauty was the singer’s first solo cosmetics brand, it was developed within Louis Vuitton Moët Hennessey’s Kendo division that includes such celebrity lines as KVD Vegan Beauty, formerly Kat Von D Cosmetics.

Rihanna reportedly owns a 15% stake in the company as of August 2019.

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